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    Diamonds Direct

    4.6 (72 reviews)
    Ultra High-EndJewelry Repair, Jewelry, Watches
    Open 10:00 am - 7:00 pm
    Updated 2 weeks ago

    Services - Diamonds Direct

    Jewelry repair

    Diamonds Direct Photos

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    Recommended Reviews - Diamonds Direct

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    Qizhen L.

    Diamonds Direct is absolutely amazing! Wendy, our sales lady, is super sweet, very helpful, makes us feel comfortable (zero pressure), and goes above and beyond. The staff in the store are also wonderful. They gave us free flower and offered us champagne. This is THE place to go for your diamond shopping!

    Alex G.

    wow wow wow wow wow wow wow. I knew exactly what I wanted for my engagement ring long before I even met my now fiancé. BIG shoutout to Sid for making my dream ring a reality! A couple of months ago we met Sid and he talked to us about all things diamonds. I even got to hand pick (with expert guidance) the center stone for my future ring. I tried on a lot of different rings while at the store, but I already had my mind set on what I wanted - a design quite different from anything already available. I had no idea Diamonds Direct could do completely custom rings and I am SO HAPPY I got my engagement ring through them! I've only been engaged for a few days now but I get countless compliments on my ring every day!

    Me proposing to my future hubby he said yes
    Olga A.

    Rick was our representative he was amazing very detailed. If he can make me happy with the way he treated us and answered all my questions then he is pretty amazing at his job

    Princess Cut
    Jen P.

    Look no further than Diamonds Direct! I've researched online for months and knew I would not buy from other stores. I was, however going to buy online, but decided to walk in and just look! I'm glad I did! The Staff is Amazing, Attentive, Personable and always greeted me with a Smile! Customer Service is Superb from the first time I walked in till I walked out with the perfect ring for my future Wife! Shoutout to Art, who helped me narrow down the search. I knew what I wanted and He delivered! Art brought a few diamonds in and the process started shortly after the perfect Diamond was chosen! I was told it would take two days to set the Diamond, but to my Surprise... When I went in to pay it off, it was Beautifully set and ready to go Thank You DD for helping make my Proposal the Best!!! photo credit: Paul Safford

    Deborah M.

    We recently got engaged at the end of February! It was such a surprise! Sadly, the ring didn't fit well and overall, was just too large/heavy for my small finger (I wear a size 4). It was very emotional for me to not be able to wear the beautiful ring that my fiancé proposed with! We decided to go to Diamonds Direct just to browse and see what might be a better fit for my hand. I was hesitant to go in because I expected it to have a Car Salesman feel. Our sales Rep was Dominica Herrera and she was wonderful! She really listened to me. She looked at my ring and my hand and then showed me things that were a much better fit. The funny thing was that everything that I thought I liked online, I didn't like in person or on me. She heard my concerns, our price range and showed me so many options. She helped me narrow it down and then of course, when I found THE ONE, I instantly knew it! When it was time to pick the diamond, she was also still very mindful of my wants and our price range. She never tried to upsell me, pressure me or sell me something that wouldn't flatter my hand. Because of the size, my ring had to be a special order, she still did all that she could to RUSH the order. I walked out of there on cloud9! My ring came in 2.5 weeks, as opposed to the usual 4-6 weeks and I couldn't be happier. It's beautiful and fits perfectly!! The service level is beyond expectation! I can't stress that enough! Dominica will be our diamond and jewelry expert forever now. She is classy, professional, friendly and most of all, NOT a salesperson. Thank you Diamonds Direct. Your level of service is exceptional!

    The ring!
    Daniel S.

    How many times have heard someone say I have a diamond guy? How many times have heard someone say chains rip you off? I spent 4 active months looking for a ring for my fiancé. To define active let's say 4-5 hours a week. Things I looked at include: Online: Blue Nile, James Allen, etc Local: Mom and pop jewelers in SA Wholesaler: Costco Out of state: New Hampshire has no state tax (FYI) Referral: Guy in Miami who would not meet face-to-face...lol When Diamonds Direct says they will offer you the best price, they will. Every time I walked through the front door I was greeted professionally, I was not sold to...I was rather consulted on what my fiancé wanted. The experience top to bottom was one of the best retail experiences I have ever had. Diamonds direct has a saying that as a customer you become part of their family. This isn't lip service, the top notch GM Almog and Consultent Art were both incredible!!! To be honest my fiancé and I went to dinner with them the other night. This is the type of relationship you build here, one that's not "one and done" but lasts! I am not sitting here telling you not to do research...in fact I implore you to do research, I fully suggest you become as involved and knowledgeable as possible about the diamond buying process. An engagement ring is arguably the most important purchase you will ever make, don't ever blindly walk into a store and make a purchase!!! That being said I challenge you to find a better full package then is offered here. I looked, I tried, hell I didn't want to like this place!!!! You can't argue with success, what diamonds direct provides is not just a product, but a service and both of them are unmatched. Thank you Art! Thank you Almog! You have a customer for life.

    Complimentary mimosa
    Tori E.

    What a wonderful place! I could gaze at all their jewelry for hours. I mean who wouldn't want to fawn over diamonds all day?! At Diamonds Direct you will receive excellent customer service from the moment you walk in to the moment you leave. What I loved the most about their customer service is that I was treated the same as everyone else. Due to my age other jewelers have either strayed away from assisting me or have treated me poorly. The employee who assisted me was named DD. She promptly greeted me & offered me something to drink. After she so kindly brought me a mimosa she proceeded to bring out a pamphlet to explain cut, clarity, etc etc in respect to diamonds. DD took her time to thoroughly explain every detail about a diamond. She then walked me through the designers & which one would fit my budget. Not once did she ever put the pressure on me to buy something immediately, but rather helped guide me through their enormous selection of diamonds. It was such a great experience. I can't wait to go back & look at more of their inventory. I highly recommend coming & checking out Diamonds Direct!

    Dejan J.

    If you are looking for that special diamond or jewelry come to Diamonds Direct and see Arthur Drab. He helped me and I know he will go above and beyond to help you find what you're looking for. The management and the staff are all great. Had an amazing experience.

    Parsa Y.

    The best place in the town for shopping jewelry. Their general manager Mr. Azulay is the best! Two years ago My wife and I ordered her engagement ring and wedding band from this store as well as my own wedding band. On that time we did a comprehensive research on multiple places in the town comparing their quality of work and prices, and Diamonds Direct was the sole winner ever. The qualities of rings and the stone are astonishing. I would say the best quality of this store is their customer service. I have never seen any jewelry store with this level of quality in customer service and caring about their customer needs. They are brilliant! This year for our second anniversary, I planned to buy a second wedding band for my wife as a surprise to make her set more brilliant, and when we went to the store, out of our luck, the general manager - Mr. Azulay - helped us, and that was the best experience I've ever had for shopping at jewelry stores. After receiving the second wedding band, I asked Mr. Azulay to see whether we can solder the wedding bands together as a guard, and surprisingly this store did it with the best quality for us. I could not even imagine how this store cares about their customers, and I was shocked. This store and their general manager Mr. Azulay are all awesome. I even shared my next plan with him about upgrading the store on my wife's engagement ring, and he showed us exactly which steps it would be. Not only they helped us get the second wedding band and solder them together, but also they polished my own wedding band and resized it. Even they helped us for resizing a bracelet for my wife which was not purchased from their store. I can't wait for the next time we go there and shop from their store. I wish I could give them 10 stars.

    Brenna H.

    I didn't personally buy anything from here but Diamonds Direct is where my husband got my engagement ring. I went into the store once to look at bands after we got engaged but didn't end up buying our bands from them. My engagement ring from DD is stunning. They did an excellent job on it.

    Patrick M.

    I checked out all the diamond stores in San Antonio, and Diamonds Direct is definitely the best. What sets it apart is: A) Best Selection - While other stores may have more rings, Diamonds Direct has a much wider variety of differing ring styles. What I mean by that is a lot of diamond stores have a lot of the same looking rings. At Diamonds Direct, the variety is so big, you are guaranteed to find a style that suits you or your loved one. B) Best Quality at the Best Price - The title of this bullet point speaks for itself. For an excellent cut, colorless, almost flawless diamond, I thought there was no way I could afford the ring that caught my eye. I was blown away when I was told the price. Let's just say I would've paid a lot more somewhere else. C) Best Staff - I can't explain how great the staff is at Diamonds Direct. The people here are so friendly, you immediately feel welcomed. As soon as you step through the door, you are greeted and asked if you could be helped. Even on busy days! Lastly, I have to shoutout to ART DRAB. If you decide to check out the store, ask for Art. Art is my guy, and I'm so grateful to have met him. He's very knowledgeable and super genuine. There wasn't one moment where I felt pressured or taken advantage of. He was even still very helpful after the purchase and gave me great ideas for my proposal and is giving my fiancé and I ideas for our wedding. We now consider Art a family friend! It was an incredible experience to be able to make a big purchase with confidence at a diamond store. Thanks Art and Diamonds Direct!

    Sylvie Collection Diamonds Direct Ask for Art!
    Alyx T.

    Sometimes 5 star reviews make me leary, like can this place really be that good?!? But oh am I so happy we chose to visit Diamonds Direct first! Elliott and I made the trip over to Diamonds Direct a couple of weeks ago to look at rings. Both of us were novices when it came to diamonds, other than what we gathered from our google searches. We had no clue what to expect. However, from the moment we entered through the two sets of doors at their location at La Cantera, we knew we were in good hands. Thankfully, we were set up with Art Drab. He helped make the process as fun and comfortable. He took us around the entire display taking his time to answer our questions and ask a list of his own. Truly, I had no idea what the heck I wanted, but after an hour of working with him, Elliott and I found our perfect ring! From the start he was aware of our budget, and helped us get the most bang for our buck. And he wasn't done there. He gave us a good lesson on all the ins and outs of picking the diamond. I was such a newb that I didn't think about having to pick a diamond. I just thought it was what fit the setting. Boy was I wrong. Again, more time was spent looking at diamonds. Elliott and Art ended up going to the computer and punching in some parameters to find the perfect one. Turns out that particular diamond was in Jacksonville, FL. This was on a Thursday evening. So Friday morning they put in the order and had the diamond delivered to SA Saturday morning. Diamonds Direct had us come back out on Saturday so we could look at the diamond and sign off on it. Once we did that, they placed an order for the ring. I don't think we ever imagined it being such a fun and memorable experience. With the help of Art, we went with a Sylvie Collection ring. I adore it so much. Only draw back was that I had to wait a couple of weeks for the ring to be made. But it was all worth it when I got my hands on it! Now I can't wait to see what it looks like with the band we also got from them. To summarize, I couldn't recommend Diamonds Direct and especially Art Drab more. I'll forever remember this whole experience.

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    2 years ago

    Great service and amazing experience. Just a an fyi they are closed on SUNDAYS. Don't make the drive. Google Maps a lie.

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    9 years ago

    Awesome energy! Amazing atmosphere!

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    Page 1 of 2

    Ask the Community - Diamonds Direct

    Review Highlights - Diamonds Direct

    When we walked into Diamonds Direct we were greeted by ART DRAB, he went above and beyond for my boyfriend and I.

    Mentioned in 6 reviews

    Read more highlights

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    Outstanding customer service! I needed to resize a couple rings, each was taken care of in a…read morereasonalbe amount of time and fit perfectly when I picked them up. Such great service decided to have my engagement ring reset. They made a wax cast for me to review; so I knew exactly what it would look like. They delivered a fabulous ring!! Beautiful pieces are available and I can highly recommend their custom work. Clean and beautifully appointed spaces. Even comfy chairs for your spouse. Friendly staff. Plenty of parking available.

    After checking out 3 separate jewelers in the area, I came across this place. Upon entry I noticed…read morea difference from the other spots which set them apart: Attention to detail, level of care, and a sense of personability. I met Moses himself at the first visit to the store and got the rundown on his history running the jewelry store. That along with the 3 points above made me feel like I made the right decision. They are able to create a render along with a 3D wax figure to make damn sure the ring you want is the ring that you get. Moses and his team were with me along the process. They even overnight shipped the ring to California and delivered on time! Moses himself had promised alterations if the ring was not "perfect" and delivered that promise. My fiancé loves the ring and can't stop cheese'n every time she gazes her eyes on the ring. It's a unique design and I didn't want to give her one off the shelf because she means so much more to me. I want to thank Moses and his team for helping me create and design the ring. I knew my gf wanted a ruby so the fact that Moses had a lineup to choose from made the process much easier vs. getting screenshots of a stone thousands of miles away. I could physically hold and see the stone which was a difference maker. Ended up picking a Celtic design and trusted Moses to use his years of experience to craft a work of art. I recommend Moses Jewlers 100%. To all the men out there shopping for engagement rings, Moses is your guy! Will be coming back for the wedding band!

    Diamonds Direct - jewelryrepair - Updated May 2026

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