MY 800TH REVIEW! And what better way to celebrate with a FTR for the very first Dessert Week LA?! :)
2016 was the first year of Dessert Week LA! It's kind of like DineLA on a much smaller scale, and only featuring dessert places. During the first six days of Dessert Week (this year Oct 9-14), select dessert shops around Los Angeles offered special deals, discounts and menu items for dessert connoisseurs like me to try! The week then culminated with the Top 25 Desserts coming together for a Dessert Festival where attendees could come and try samples from all the places in one designated area. This year it was held on Saturday, Oct 15 @ Pershing Square in DTLA.
Being dessert addicts (no joke, we have 10 pints of artisanal ice cream in our fridge at all times), my bf and I were stoked and bought tickets online ahead of time. They had 3 ticket tiers:
GA - $15: Entry to the event and lets you sample from 10 vendors of your choice.
VIP - $25 (what we got): All the perks of GA plus sampling from all 25 vendors, and early entrance and hour before GA.
VIP Group Package - $85: Get a private cabana with couches, table and a server for your party.
We definitely recommend getting the VIP passes we got since we were allowed to get in an hour early and beat most of the lines, and also got to sample from all of the vendors! The VIP Group Package was way overpriced IMO and when we looked at the cabanas there, literally nobody was sitting in them (even though they said they sold all but 3 of the available cabanas).
Participating vendors of this year's Dessert Week LA included:
Salt & Straw
SusieCakes
Lady M Confections
Sprinkles
Diddy Riese
Porto's
Saffron & Rose
Wanderlust Creamery
Beverly Hills Beignets
Gelateria Uli
Ridges Churro Bar
The Pie Hole
Breadologie Bakery
Sweet Lady Jane
Coolhaus
Braise & Crumble Cafe
Café Dulce
Cream
Crepe Studio
Frostalicious
Hello Sweetie Pies
Ice Cream Lab
Nothing Bundt Cakes
Randy's Donuts
Jamaica's Cakes
Because it was the first year, there were a few kinks that needed to be fixed, but I could definitely see this becoming a popular food fest over the years! Upon entry, we were confused which line to stand in because they kinda merged into one. They needed bigger signage explaining where to line up for VIP vs GA tickets. Also, no tickets were sold at the door. They needed to be purchased online ahead of time.
Once inside, we were given a sampling card (looked like a Bingo card) where each vendor could sign off before you received a sample from them. It kinda reminded me of going to Costco and eating all of the samples, except this time all the samples were desserts. All of the vendors had their own tents, but they were close together and the lines also ran into each other at several of the smaller areas. I also don't think the sampling card thing was the most efficient. Booths that were understaffed had a hard time managing signing off cards while handing out samples at the same time.
The biggest annoyance/con IMO was the LACK OF TRASH CANS! I could not understand why they didn't have a trash can for each booth. A lot of the time my hands were so full of empty sample cups and I had to walk around Pershing Square trying to find a trash can because there was only one located like every 50 feet. It was super annoying and inconvenient.
It was cool how the vendors offered a variety of different desserts, like pastries, cake, gelato, ice cream, etc. I am personally an ice cream connoisseur, but it was cool branching out and trying dessert spots I had never been to before. Everyone working at the vendors was super friendly and they all looked excited to be there!
At the end of sampling, you were able to vote for your favorite so one business would be crowned winner of Dessert Week LA. My bf and I didn't really care about it so we didn't vote and aren't really sure who won, haha.
For $25, we sampled desserts from 25 LA-based dessert vendors and were surprisingly very full! I liked that this festival wasn't SO HUGE that it was annoyingly packed and the lines weren't obnoxiously long. They did a good job for their first year, although there are definitely things they can improve on in the future. I would definitely be interested in going next year to try new vendors and desserts! read more