I do cherish a few stores but I'm afraid this isn't one of them. Don't go into this store expecting to find a fantastic sale. Ignore the discount rack out the front, too - this is always filled with one-off items the staff can't get to move.
Cherish has been around for a very long time in terms of Paddington clothing stores. A decade ago, as a young pup, I walked past the store and it even had the same name and storefront design. A lack of make-over tends to indicate that Cherish has stood the test of time well whilst other Paddington boutiques barely make it (in their original carnation) to two years.
I attribute this to the fact that Cherish has a specific clientele it caters to: namely, richer middle-aged women seeking out respectable, expensive dining wear or formal wear. None of the designs seem tailored to the early-20s Paddington cool crowd; this is high-end, "I have money and can't wait to get rid of it!" shopping only.
If someone threw $1,000 at me and told me to spend it at Cherish, it wouldn't be a complete waste. Certainly I'd be able to buy some expensive but well-fitted business skirts, corporate tops and power jackets. And they'd probably last a long time. However, you don't generally walk into a Paddington boutique seeking out clothes for work.
The staff here seem to have a very low rotation, and I can only assume the main staff at the front counter are owners. They never bother me with "can I help you?" questions, which is great, but on the other hand if a Soccer Mum-type rocks up in an SUV with a full purse I can expect to be ignored. Even if I walk up and ask for help.
Others seem to enjoy this store more than I do, so it's possible I've visited on a few "off" days. However, over the last decade this has accounted to around 30-40 "off" days, since I used to live almost next-door and fruitlessly hoped that things would get better. read more