I've seen Boo Radley clothing stocked at numerous boutiques throughout Australia, and their new-ish store on James street (I think it opened about a year ago) is the label's first flagship store. I find the location interesting, because being in James Lane means that Boo Radley is situated amongst places like Frock Shop, Jules and Roc, and Ellery who are all equally funky and designer, but aimed at a younger market than Boo Radley.
Boo Radley's collections consist mainly of flowy, layered clothing in neutrals and pastels. It's all of nice quality and is well-made out of pleasant, cool fabrics. Their demographic is mainly women from about thirty to forties and I think it's really great to see that group being given the opportunity to wear some hipper, more unique things than a lot of places offer.
Boo Radley is sort of a fresher, more contemporary version of places like Jacqui E, Katies, and Sussan and even if you don't fall within their main target audience, you're likely to find something you would like to wear. Boo Radley sells the kind of clothes that your Mum would wear and that you'd steal from her closet. read more