I stumbled across The Dawn recently when walking home from work and oh my, so many pretty things all in one store! I was overwhelmed by all of the pastel beauty so took the time to stop and browse.
The lady who was manning the store was lovely and happy to talk to me about the owners label, Alexis Dawn, which is one of the labels stocked. The clothing is beautiful, flowing and feminine and perfect for a special occasion. I even thought that some of the maxi dresses would be perfect bridesmaids dresses as they were beautiful in their own right but simple enough to not outshine a bride. There were also heaps of cute dresses perfect for parties, nights out and events.
If you are struggling to find that perfect dress in some of the boutiques around Brisbane and looking for something unique, simple and elegant than I would definitely recommend heading to The Dawn on James Street for a browse. read more