Dam Square - one of the main squares in the city, if you're visiting for at least 2-3 days you may pass through on most itineraries. Based on how Amsterdam is laid out in a semi-circle, this is in the inner part of its radius, so relatively speaking close to the center.
What might bring you here? Some of the notable landmarks and buildings are:
- the Nationaal Monument: a WWII memorial sculpted of white travertine marble erected in tribute to the fallen civilians and soldiers. Figures representing suffering, resilience and the victory of peace are carved as reliefs on this obelisk. Two lion statues symbolizing the Dutch nation are placed close by. The statue was unveiled May 4, 1956 which is The Netherlands' WWII Remembrance Day.
- the Koninklijk Paleis Amsterdam (Royal Palace Amsterdam): since the 17th C, this palace has been used for official state receptions and events, and was temporarily closed when I visited in November 2025, though re-opened December 17 thru January 4 for the holidays. Adult tickets normally €13.50, discounted tickets available for students, certain groups and pass holders, and include a free 45-min audio tour. For more info: https://www.paleisamsterdam.nl/en/
- De Nieuwe Kerk (The New Church): a medieval church turned into modern event space, they host a variety of happenings--most commonly museum exhibitions, as was the case when I visited, though also royal weddings and music recitals. Tickets are €22.50 for adults, discounted tickets available for students, certain groups and pass holders, and include a free audio tour. Takes about an hour to go thru the tour, maybe an extra 30 minutes to check out the church building itself. For more info: https://www.nieuwekerk.nl/en/
- Madame Tussaud's Amsterdam: a branch of the world-renowned wax museum where you can see close replicas of famous celebrities. €24 online price €27 at the door.
- Ripley's Believe It or Not: g-map description "museum with kitschy oddities on display" sounds about right. Go to be amazed and entertained though also take the exhibits with a grain of salt. €22.50 for adults, €13.50 for kids.
- Kalvarstraat: this thoroughfare perpendicular to the south east edge of Dam Square is a main shopping destination with retailers lining the street.
- Magna Plaza shopping mall: while not directly next to the square it's a block west and the neo-Gothic architecture is a treat.
Given the amount of things to do in the relatively compact city that is Amsterdam, I would put this area as a "nice-to-stop-by" if you have the time, if the palace is open for visit, or there's an interesting exhibit at De Nieuwe Kerk. It's a more touristy area and weekend crowds can be significant so keep this in mind if you're looking for a calmer, quieter experience. read more