I heard about this shop from a close friend and I loved it so much. The women who work there are…read moreso, so kind and helpful and I instantly felt welcomed and at home. You first notice the wonderful smell as you enter and there's beautiful gems in every corner.. you could spend so much time perusing the large assortment of products! I also loved the special touch they added to my purchase. The handwritten note was unexpected and felt so comforting. I will definitely return.

I love their essential oils! Smells delicious and always great service with warmth. The owner keeps…read morethe style unique and it's a great spot to get a nice gift or yourself!

Love there clothing and they're overall store their jewelry their shoes. And customer service is…read morealways great.

Such a cute and trendy shop! The girls that worked there were friendly and the sale rack has actual…read moregood prices! Extensive jewelry area as well!

I was originally confused with the layout of the store because they have home goods up front and…read moreall the apparel towards the back. Almost walked right out after not immediately seeing clothes! But I figured it out after the lady at the cash register gave me a funny look. Customer service was hardly noticeable. She did not engage with me very much but did offer me a fitting room. I ended up finding an adorable skirt on sale and left happy!

If you want stylish clothing and accessories and cool home decor at extremely reasonable prices, go…read morecheck this place out. Their staff can help you put outfits together for casual or special occasions. It's boutique style unique pieces that you can't find in a mall, but super affordable. Why would you want to shop the mall, when you can shop and get personal styling service at The Alley. Another bonus is the merchandise is constantly changing with super cute options. Don't be intimidated stopping in. The prices are great for the quality and uniqueness of the selections there.

I absolutely LOVE this store! If I need something for a picnic, I'll find it. If I need something…read morefor a gala, I'll find it. And I'll find everything in between. Heather and her staff are so helpful and style savvy. They always find things that are just perfect for me. Whenever I wear clothes from Tradition's, I feel confident that I am well dressed. I thought I would miss Houston shopping, but because of Tradition's and Heather and her staff, I don't! BC

I am a Boerne resident and have seen this store change ownership SEVERAL times over the years…read more The new owner has wonderful taste in the clothing lines she offers and I have purchased many items in the past few months. However, I am not a fan of the owner's husband being there all the time. I get a creepy feeling when he is there chatting with the female customers and asking if he can put my clothes in the stall to try on. When I shop at a ladies boutique of this caliber, I do NOT want to have to run into a man, much less the owner's husband. I will not be going back unless the new owner changes this behavior.

I want say I have bought a number of pairs of boots and jeans for my family at Billy's. The…read moreservice and professionalism is fantastic and better than any retail store I've ever been in. Today I was buying another pair of Jeans and boot socks. There was a customer who wanted to return a pair of boots, but they didn't meet the refund requirements and the gas a store credit. He said it was fine, but kept berating the two young ladies. Threatening the young ladies with terrible reviews until he tried to bring me into it and I provided my opinion at which point he stopped. I'm here to say the young ladies handled everything very professionally and are great assets to the Billy's team.

As a veteran, I find it disappointing that Billie's Western Wear promotes patriotic messaging…read morearound Memorial Day and Veterans Day, yet does not offer any form of military discount or veteran appreciation program. While businesses are certainly not obligated to provide discounts, it feels inconsistent to heavily market support for the military during these holidays while offering little tangible recognition to those who have served. Memorial Day is a time to honor the men and women who made the ultimate sacrifice, and Veterans Day is dedicated to recognizing those who served. When companies use these occasions primarily for marketing purposes, it can come across as more of a branding strategy than genuine support for the military community. I respect every business's right to make its own policies, but I would encourage Billie's Western Wear to consider ways to meaningfully support veterans and active-duty service members if they choose to publicly align themselves with patriotic and military-themed promotions.

Love this store! Clothes, gifts, hats, shoes and so much more! And the staff...wonderful, helpful…read moreand friendly, making everyone feel welcome the moment they walk in the store Looking forward to my next trip to see they're changing assortment.

This place is really neat. Great jewelry, clothes and they have a room dedicated to adorning hats.read more

I was visiting Boerne for the solar eclipse and afterwards was strolling Main Street enjoying the…read moreinteresting antique stores, bars, restaurants, and shops. This place was towards the end of the shopping area. We were intrigued by the "free beer" sandwich board out front but were wary because there were no customers inside! (BTW, there were plenty of folks enjoying beers up and down Main St. during the eclipse!) We went in. Enough pro-Trump merchandise was so in your face that we decided to spend our money elsewhere. Definitely not for us.

Really cute boutique with a lot of unique tees, stickers, coozies, and gifts, whether you're from…read moreour small town or just visiting the hill country. We love being able to pick up fun designs and appreciate a shop that supports our community so much (Boerne Little League World Series shirts, for example).