We've done a few family photo shoots with Serena, and to say the least, we're thrilled with the results! We first worked with Serena years ago. She sat with us and asked what ideas/locations we had in mind - and if there was something specific we wanted in our pictures. She was SO helpful getting our little kids in the mood for taking pictures. She was so sweet and fun to work with! Our toddler kept focused on the camera for many nice shots, and even our infant had fun posing! Long story short: those pictures were GORGEOUS, and it was hard to decide which ones to choose since I loved them all!! In the years since that positive experience, we've worked with her many other times - from birthday parties to holiday cards - and spread the news of her outstanding work among various circles, including moms groups in Arlington. There are so many good photographers out there, but they don't all care enough to get to know you and reflect who you really are. Our pictures tell our story, and that's why we love Serena and will keep going back to her for future family memories! read more

Serena and the team at Creative Ideation are absolutely first-class. They are my go-to team for photography and videography services in the DC-area. I work with medium to large scale corporate events and conferences and Serena and I have worked closely on several major events over the last three years which have included speakers like Elon Musk, Astronaut Scott Kelly, and others. Serena always takes the time to walk through a comprehensive shot list before she gets on-site to make sure that the client is getting exactly what they need from the event. Additionally, she is flexible and improvisational if factors change during the event as far as lighting and setting. Her extensive knowledge of lighting and angles really stands out as I've worked with other photographers before and can tell the difference. She's the ultimate pro and her entire team follows suit. The post-production work and editing is phenomenal as well. I would highly recommend Creative Ideation to any prospective client that's looking for a top notch photographer/videographer. read more

Serena and her other videographer at Creation Ideation did a wonderful job capturing my speech and presentation. She took the time to look at the lighting situation. While trying to capture a person giving a lecture with a screen for slide projection in the background can sometimes create some lighting challenges, she made my video come out beautifully. She also took the time to properly mic me so that the sound quality would also be excellent. Serena went above and beyond, which truly touches me and has actually brought me to tears. It was such a pleasure to work with Serena. She is an extremely kind and amazing person. Not only does she know the technical aspects to shooting video, but also of capturing good sound. Most importantly, Serena brings her heart into what she does, which makes a big difference for me knowing how much she cares about you and your project. You will love her! I highly recommend her for any of your videography needs! read more

Creative Ideation is a great company to work with. After contacting Serena to provide her services for my job's corporate headshots, she came in and turned what could've been a bland photo shoot into a fun experience. With five folks needing headshots, Serena moved through each one with ease, making adjustments and providing genuine encouragement throughout each take. Everyone in the company had their 5 minutes of fame with Serena and enjoyed it. Even better, everyone was happy with their photos afterwards, quickly sharing it on their social and professional networks. She even came back to redo the CEO's photo since he didn't look well rested in his last takes- thank goodness. Not only is she a professional and a joy to be around but she takes some ridiculously great photos! Hire her. read more

I heard about Serena Kefayeh's work from a friend and I'm so glad I reached out. I was nervous to get professional photos taken, but from the moment Serena emailed me she put my mind at ease. I didn't realize that taking photos could be such a fun, inspirational, and self-affirming experience. Serena was such a good listener, asked the right questions, and coached me through what would be best. The photos are stunning! Her talent is real --not only in setting up shots and photographing but also in post production (making colors pop, re-framing, etc.). I'm so impressed. I didn't realize that the photo shoot would end up being such a meaningful experience for me; but it was. I would recommend Serena and Creative-Ideation to anyone. They are hands down the best game in town. read more

Serena was a delight to work with as she created a promotional video for our week-long youth tour program. Serena reminded me of the old saying about Ginger Rogers who did everything that Fred Astaire did but backward and in heels. Serena blended seamlessly into our group, and she brought such fun and creative energy. She was able to capture what was most important to us, and was able to get the youth to open up and visit with her on film. Every step of the process from her proposal to the final product was marked with great communication, wonderful questions, and a collaborative effort. It was seamless. The final product was delivered exactly to our specifications and BEFORE our deadline. We are thrilled to have worked with Serena and look forward to hiring her again soon. read more

I am so uncomfortable getting my picture taken and was terrified to do a video for my website! I was dreading this experience but knew it was the smartest way to serve my clients and grow my business. I couldn't believe the care and attention Serena offered to understand me, my business and brand. Her clear guidance and support makes you feel calm and confident. Her talent captured a gorgeous look and feel for my brand and website that far exceeded my expectations. I never thought I would walk away from taking pictures and shooting a video feeling so excited! Anyone that gets the privilege to work with Serena will be in her fun and kind care and be in awe of the results of her gorgeous talents as a photographer and videographer. read more

As a makeup artist, I work with a lot of photographers and I chose Serena to do my head shots for my new website. The top reason why I chose Serena is because I knew she would capture the true "me" throughout our photo-session and she did exactly that! Along with my website bio, I wanted my head shots to convey a glimpse of my personality to potential clients. I wanted my photos to be real and speak truth about me as a business owner and as a person. Serena does an excellent job at conveying who you are and what you do through photography and video! I love my head shots and I would use Serena over and over again for all of my visual marketing and branding as well as personal photography! read more

We had a wonderful experience with Creative Ideation! Serena helped to produce a promotional video for us featuring interviews from participants at our events. It was professional, polished, informative yet fun- we love it! She was easy to work with, completely flexible and adaptable on site and made the editing/review process seamless. We have video capturing our work that we are so proud of- we will absolutely come back to Serena to work on future projects- she was able to tell our story beautifully and we can't wait to work with her again! read more

A few years ago Serena was our photographer for our wedding of 100 people and everything went wonderfully! Serena was sweet, cheerful, and accommodating. She got great shots of the bridal party, the guests the ceremony, the party and had them processed and sent to me in a timely manner (very important to me)! She was able to capture the joyous mood perfectly! I will continue to hire and recommend her! read more

Working with Serena was a joy!!! I usually hate getting my photos taken, and I've never felt more relaxed and happy during a photo shoot. Plus the pictures show it :) Serena captured so much of me in every shot: both my fun-loving personality and my professional self. These photos are so ME. Thank you Serena!! read more

I worked with Serena for some new headshots for work. She captured my personality perfectly! She helped me with outfit guidance and how to act natural in front of the camera when I was nervous. The photos were better than I was hoping for-they were perfect!! Couldn't recommend anyone higher than her! read more

I have worked with Serena and her company several times as a makeup artist and they are absolutely amazing! Very professional, they really listen to the client and meet their needs and super friendly. There is a reason Creative Ideation has so many repeat clients. Highly recommend. read more

Serena produced a video for our Annual Retreat, and event that we host every year for our members. She did a remarkable job. The process worked seamlessly from our perspective. She made it look effortless. Finally, she produced a perfect video on the first draft. read more

Serena and her team at Creative Ideation did a fantastic job filming our professional symposium. They went above and beyond to capture the event with great detail. I am thrilled with the final product. I would definitely use them again. Highly recommended!!! read more

"I recently needed some headshots for work, Serena was able to capture exactly what I was looking for. She listened to what I wanted and even helped me find a great location for the shoot. So happy with the quality of the photos!" -Stephanie M. read more

Serena responded on short notice to take some desperately needed promotion photos for an indie rock band and was beyond outstanding. Her creativity and professionalism saved the day and we were so happy with the results! read more

Incredible photography and wonderful to work with. Made everything as easy as it needed to be and I am more than pleased with the results. Hard recommend. read more