Gorgeous women's clothing! This place would be great to spend ample time just trying on the ample…read morerange of cocktail dresses and designer threads made to impress. There are some really fabulous items here. If you have a daughter, or are that daughter, needing a formal gown, or want to look your best on that special date somewhere romantic, then let this be the place to for you to shop. There is also a selection of sophisticated hats available if the races are your thing. The mature lady at the counter was helpful and friendly when I went in, polite and ready to help if needed. I didn't have much time to fully engage myself in all the wonderful stock, however I will be sure to keep it in mind for future reference and will recommend it to friends. Please note that the range is made up of designer samples, seconds and end of line items. Serendipity is open 7 days week, no website unfortunately.

I have been a regular at Serendipity for over 10 years now and would have to say this is my all…read moretime favorite shop! I love their ever changing range of designer overseas samples and I regularly buy the Sabatini at a fraction of the normal retail price. Great friendly staff with excellent prices. I highly recommend this shop for discounted designer clothing.

Thank goodness for Millie! This is one of those shops I always forget about and then when I…read moreremember it exists I say, thank goodness! It's the perfect place to hit up if you are having one of those 'I don't know what to wear' moments as there's always something good to choose from there. The prices are always spot on and really affordable for what they are. You can get a brilliant, individual dress for such a good price. Perfect if it's wedding season or you're having a huge run of 21sts. It's the perfect store for a girl who's just starting out in the workforce - you need to look good but aren't on the salary for super high end just yet. They have heaps of different patterns and styles that are in trend but somehow manage to be really different from everywhere else. And, it's a New Zealand company so you know you're supporting our economy.

"Vintage inspired New Zealand made clothing...fun, fresh and powerfully feminine!"...powerfully…read morefeminine?!...hmmmmm.... Despite the frown upon my face I really do like this clothing store! There is a cool range of dresses; some bold primary colours making bold statements, spotty red summery styles, cutesy floral fabrics, nice range and variety to suit us all ... if only money was not a barrier ... The décor also had a unique layout with floating shelves filled, but not cluttered, with random objects, it was nice to see some creativity thrown in; a store, like a café or a restaurant can make a statement in more ways than just the items in which they sell. It leaves an impression and can influence the buyer. Visual marketing is what I call it. Can I copyright that? I have since discovered that this range of clothing is made by two young local designers - their success story can be found on their website, worth checking out if you are interested in the fashion industry, keep up the good work girls!

There aren't many places where it's summer all year round, but La Madu is one of those places. The…read morestores are devoted to resort wear, beach wear and just general summer stuff. This includes clothing, swimwear, hats, shoes, Jewelry, some homeware and other accessories. The décor of this store provides the perfect canvas for the products. It's clean and white setting emphasizes the beautiful colours and fabrics. They get new stuff in from Australia nearly every week so there's always new things to see. It's a great place to go obviously during summer, but also if you are visiting somewhere warm during our winter. You get the feeling most of their clientele are the type of women who get to escape every year - the service can be a bit pretentious. Which is surprising considering the clothes aren't of the very best quality and they're not expensive. (One of those is a good thing). A good place to get some cute and cool summer fashions.

This company has the worst return policy- they advertise online sales then refuse to offer a return…read morecredit when the clothing is oversized and unable to be worn. The worst customer service I have ever experienced from a New Zealand owned clothing company.

Would not purchase from Moochi again poor quality. My vast shirt had split in the side seam. I'd…read moreonly worn it 6 times it's a generous fit, and I am a small size 10. Moochi did repair. Was annoyed Moochi didn't offer to pay for postage or offer any compensation. It's not good enough for a shirt costing $329! Was told by Moochi that their product was not impervious to wear and tear! After only 8 months and laundered 4 times. I have clothes from years ago in better condition!

Milford Mall has come a long way over the years and it isn't just for the oldies anymore. I go…read moremainly to Witchery and there are a few other higher end shops like Kimberlys and Storm. The Japanese restaurant in the food court is really good (but not cheap) and BNZ has moved inside from it's old place on Kitchener Road. You still see a lot of seniors at Coffee Club & Muffin Break but the mall has more of a 'Mums with Bubs' sort of place. Heaps of parking undercover!

Milford is kind of a weird one. While growing up I always thought of it as very sleepy and rather…read moreboring, but it is now one of the most popular (and expensive) places to live in Auckland. It is pretty inundated with old people, but this makes it super peaceful, and is probably what adds to the appeal. Of course the whole of Milford is no more than 3 minutes drive to a beautiful beach and it is just up the road form the very popular Takapuna. The Mall itself is not in my top list. I don't really like malls full stop, but Milford Mall feels constantly out of date, despite having had a small makeover recently. There are some cool shops like Moochi and Witchery, but I feel even these places seems almost cheapened by being there. The main reason I got to Milford Mall is for the great supermarket and the Warehouse. Both of which do exactly what you'd expect and both are pretty big. There is also really good sushi and a BNZ that is open on Saturdays. It's a nice mellow vibe, but it's not very exciting - just lots of older people having scones at midday on a weekday.

I like you, am more than excited to welcome the return of The Last Place Store in its new residence…read moreat 62 Hurstmere Road, Takapuna! They've got some awesome new winter gear in stock, so make sure you come down to check it out.

The Co-op is Trelise Cooper's new(ish) North Shore store. It features her label Coop, which is…read moretargeted at a younger demographic as well as a couple of other designers. What I like is that it's not the same old designers you see all the time, but instead some unique internationals. As for the clothes... The colours are bright and the designs bold, suiting those who aren't afraid of being the centre of attention! They visually appealing but a little out there for me. Oh and the sales assistants are lovely!

This is a very attractive store - aesthetics have been carefully thought out with chandeliers…read morecreating a beautiful elegant atmosphere, large draperies delicately overlapping the main table, fake vines entwined above the shoppers heads, I cannot really do it justice in words, for those that appreciate beauty and detail then go check this place out for yourself! Now, the stock? Of course that is pretty cool too! This may be controversial to say, but I believe it is more suited to the middle age woman market, preferably upper class money-is-no-object-type too. They have some elegant jewellery, the bold brooches grabbed my eye particularly, French chic house wares and classic stylish clothing. The staff have also been friendly and helpful when I have gone in. They do their job well and with professionalism from what I have seen and experienced. I have only recently discovered that they have several other stores; check out their website to see all the locations - www.repertoire.co.nz

One of my fav NZ clothing stores, classic lines and well priced for made in NZ and that's a big…read moretick. Staff always friendly and helpful. Tip - Boxing Day sale!!