In the 1800's Greenwell General Store existed.
Today, you will find a newly remodeled historic supermarket.
Independent, family-owned and operated by the Greenwell's, ChoiceMART, for the past 18 years, has been the only grocery store that serviced south Kona. Last week, KTA, a competitor moved in, down the street.
Competition is a good thing.
ChoiceMART needed to be updated and remodeled. In 2017, the transformation began. It is still underway.
I enjoyed the warm welcome of the fresh cymbidium orchids that now grace the entrance. The pastel color varieties were appropriately selected for the spring.
Henry Nicholas Greenwell, commonly known in the islands as H.N., was the son of a wealthy English family from England. After his fathers passing, his inheritance was meager, wanting to see the world, he joined the Navy. After serving, he set out to Australia to settle. A career path that did not pan out. While visiting Oahu, he worked for a short time, in a general store. Which intrigued him to want to open his own store. But he needed reassurance that the islands really did have the proper infrastructure in place to ship goods to and from the Mainland on a regular basis. The isolation of the Hawaiian Islands would always keep it dependent on this infrastructure to keep store shelves stocked.
Once convinced, H. N. migrated to The Big Island. It was here, he decided to construct, his own, small general store on the then, very remote south Kona coast,
Today, his great grandchildren own it as well as the shopping complex the supermarket anchors. They learned to be entrepreneurs through their hard working grandfather. Their family fortune includes major land-parcel holdings that ranch cattle and farm and roast Kona coffee.
If I'm in the area, I always stop in this store. The variety is always interesting and the prices are excellent.
I often purchase dried fish and fresh aku here.
It's so delicious with poi :)
And I know these fish varietals are sourced on The Big Island, which is important to me.
Opelu in Hawaiian, or better known as mackerel, was usually fished half of the year, the other half being kapu or forbidden.
Our ancestors understood that opelu was not only a main food source, but was also important in the food chain to feed larger fish such as ahi, yellow fin tuna. Aku, the spinjack tuna, could only be fished when the opelu were kapu.
Fishing was allowed only in certain seasons, for certain species. The Hawaiians knew that fishing this way would conserve the natural resources and keep their main food source plentiful.
I also come here to purchase Galangal or Thai ginger. It is not easy to find this ingredient. It's sharp citrus flavor is essential in Thai dishes. It looks like ginger but the flavor is completely different. Not as spicy. I also use their shredded coconut in Thai desserts and baked goods. I find it holds up well in dishes because it is crispy not soft like commercial brands.
The other item that I enjoy is fresh parsnips. They are so delicious boiled and mixed with celery root & potatoes in a tri-root vegetable mix. Much more flavorful than the normal mash potatoes.
Cacao pods can also be found here. After cutting the pod open, you can munch on the beans . When they are first removed from the pod, the beans have a white, mucus-like coating around each bean. It is sweet and yet tart. It's a bit like a very sweet lemon and is incredibly refreshing on a hot day.
I always gravitate to the large selection of bulk nuts, lentil varietals etc...so much to choose from and fun to browse. The natural organic section of the store is the area I spend the most time combing through. I also picked up my usual items that I use in my daily juicing recipes. Goji berries, maca powder & bee pollen.
I also like the flavor profile of their garam masala. When cooking Indian food it is extremely important to either make your own spice mix or buy one that is fresh. This one, I find has the right balance. Indian or Thai cuisine also requires young coconut, which can be found here. The young white coconut meat offers a sweet flavor that is soft enough to be eaten with a spoon. I use the water inside to further flavor my dishes. Sometimes I can't resist not just drinking the water inside, when chilled, it's refreshingly delicious! read more