C'est La Vie

4.9 (27 reviews)

ModerateGift Shops

Open • 10:00 am - 4:00 pm

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C'est La Vie - Front of business. - Gift Shops Near Me - Oak Bluffs, Massachusetts

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Mike L.

Elite 26

3

34

43

7 months ago

Nice selection of products. Love supporting black owned business and we spoke with the owner about his journey to getting to this store. Chat him up! read more

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Sibyl S.

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4

3

2 months ago

We used to travel to the Vineyard yearly and Rogers' store was always the first stop. Wonderful selection of linen dresses.

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Deborah S.

204

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13

2 years ago

I've been coming here for years ever since I first started visiting Martha's Vineyard and the hospitality of the owners in such a hectic environment is beyond commendable. It's been a pleasure to watch the kids grow up in the business. The only thing I do kindly request is that they have more options to choose from when it comes to Delta para in the back. #MemberOfDeltaSigmaThetaSorority. read more

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L D.

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4

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6 months ago

I still have my first hat from when the shop was at the other end of Circuit Avenue! it is still a must go to whenever I am on island. 38 years and counting! read more

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Leah B.

0

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11 months ago

Great place to pick up souvenirs! I am a Delta so love all the Greek wear they have as inventory. Great selection and great location!

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Pam H.

218

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47

9 months ago

Martha's Vineyard in August. Lets visit C'est La Vie for some custom para.. SayLess.. Loved the service from the family owned business read more

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Lj S.

Elite 26

4

89

23

2 years ago

This place has things you will only find in this store not the cookie cutter things that are in every tourist shop. Make this one of your first stop so you can make sure you get what you want. read more

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Alex G.

Elite 26

103

583

1077

5 years ago

Great selection, always new creative stuff. Great sales and Amazing customer service. Favorite store in OB

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B U.

0

3

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3 years ago

Love this shop - great selection of wearables and gifts and the quality is bar none. The owner Roger is gracious and kind. He takes time with each customer. Thank you for making my first visit to MVY and your store a great one. read more

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Jackie L.

4

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3 years ago

Outstanding small business! It stands out from the other stores on the strip and the vibe is GREAT! Roger, the owner was sooo friendly and helpful, and shared his amazing story of how he ended up on the vineyard he loves so much. Please check him out, he's got something for everyone. Thank you Roger for being so kind to my girlfriends and I. P.S. tell AJ we knew it was him! read more

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Hope S.

Elite 26 All-Star

166

257

3166

10 years ago

As previous Yelpers have said, the owner and his wife are super friendly! Love, love, love this place! Clothing, t shirts, trinkets, magnets, books... I scored a great ball cap and magnet, to take home as a remembrance of my trip. I will surely return, each and every time I am on the island!! read more

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Lydia H.

0

3

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3 years ago

Thr best retail shop for African Americans on the island- quality and customer service are outstanding- they are dearly loved by their clients read more

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Adarnus D.

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6 years ago

This will be our 8th trip to the island and we never miss stopping by C'est LA Vie. Feels like home and I love the owner. See you soon

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Jémille C.

170

8

2

7 years ago

This place is a hidden gym in America. Black owned and operated business. Beautiful gifts to take with you when you leave Martha's Vineyard. They also make their own T-shirts. You have to stop in and check it out. There is something for everyone! read more

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Courtney M.

631

29

0

13 years ago

I go to Martha's Vineyard once a year and I always make sure to stop in at C'est La Vie, even if I'm not going to buy anything. My trip is not complete unless I go in and take a look around. The owner is very nice and helpful and the store has a great selection of clothing, gifts, jewelry and accessories. One year, I bought a pair of earrings there for about $8, but I ended up losing one during the winter. When my mom went to the Vineyard with friends the next summer, she brought the other earring with her, showed it to the owner, and asked if it could be replaced. He couldn't find any in the store display that day and was too busy to go looking, but he must have looked around or called around when he had some free time. The next day, he got in touch with my mom and said he found the same pair and would hold them for her to pick up. I will never know how he found the earrings, but I am grateful that he took the time to take care of his customers. read more

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Dawn B.

61

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14 years ago

Wonderful and unusual gift items to take back home! Found these great "Inkwell" postcards that I had planned on mailing to family members.....may have to keep them for myself. The shop owner was welcoming and the customer service was on point! read more

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Pepsi P.

0

4

1

8 years ago

My first time being in Oak's Bluff, Martha's Vineyard, Circuit Ave and I stopped by C'est La Vie. The owners are friendly and very helpful. They carry a wide variety of apparel and accessories that are unique (especially Greek Para). I highly recommend all visitors to stop by this boutique. You will walk out with 2 shopping bags...! read more

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Courtney C.

24

14

9

8 years ago

Really nice shop. Very unique gifts. Has Panhellenic items. Owner is very friendly and nice. It was my first time on he island and the first store I entered. A great experience. It's right in there but some great finds. Loved the water bottle I bought for my sorority Delta Sigma Theta. read more

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Bilal M.

18

64

31

9 years ago

Ny favorite shop in Martha's Vineyard. You will have many gifts to send to family and friends. Also, the owner is an amazing person who welcomes each customer with a warm smile read more

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Joyce N.

0

3

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8 years ago

C'est La Vie is an excellent specialty shop on Circuit Ave. EXCELLENT for sorority and fraternity /greek paraphernalia. Roger is so nice and so busy, but he takes his time with each customer and knows locals and repeat vacationers. A must visit, when on the Vineyard. read more

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Kristen H.

17

15

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16 years ago

Man, do I love this shop. It's right on the main drag in Oak Bluffs and rocks some of the most unique items you are going to find. My last purchase was a pair of silver barbell earrings (wearing them in my profile pic) that were reasonably priced at about $35 and get me compliments on how pretty and unusual they are. The great jewelry is only a small part of the store, though. Unlike the usual Black Dog/ tourist-bait saturated gift shops (how many lobster lollipops and 'life's a beach' shot glasses does anyone actually need?) this place carries a lot of African-American themed Island garb. Inkwell t-shirts, Sisters on the Bluff hats, Soul of the Vineyard sweatshirts, etc. are alongside cookbooks, magnets, dolls, and loads of other goodies to take home to those you left on the mainland. read more

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Vickie T.

1

7

1

15 years ago

This shop has great customer service and has unique items that you will not find in other shops in the area. Should be on your list to find souvenirs that your friends and relatives will love (along with yourself)! read more

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chanelle s.

0

37

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10 years ago

I love C'est la vie and stop here every time that I'm on the island. The owner Roger is always friendly and very helpful. He has a great selection of items and always several unique pieces. read more

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Larissa M.

43

3

153

10 years ago

Great owner! Plenty of items to choose from. I will stop by every time I set foot on the island!

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Matthew C.

3

64

63

9 years ago

Quaint little gift shop with an honest and friendly owner. Found everything we needed to bring back for friends at a reasonable price. We even asked for something we didn't see and he ran to the back and found it for us! read more

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Amanda R.

1

27

0

8 years ago

This is a great gift shop on Oak Bluffs! The owner, Roger, greets every customer as they enter and he's so personable. This is the perfect place to go if you want nice Oak Bluffs or Inkwell gear - the other shops offer generic gear. His prices are reasonable. read more

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Deena B.

337

2

0

13 years ago

This is one of he most amazing stores!!! I always find unique gifts and the customer service is incredible. It is a must visit when you visit the island. read more

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More info about C'est La Vie

51 Circuit Ave
Oak Bluffs, MA 02557
Directions
(508) 693-6181
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Hours

What time does C'est La Vie open?

C'est La Vie opens at 10:00 AM on Monday, Tuesday, Wednesday, Thursday, Friday, Saturday and Sunday.

What time does C'est La Vie close?

C'est La Vie closes at 4:00 PM on Monday, Tuesday, Wednesday, Thursday, Friday, Saturday and Sunday.

Mon-Sun 10:00 AM - 4:00 PM

Payment methods

Does C'est La Vie take credit cards?

Yes, C'est La Vie takes credit cards.

Outdoor Amenities

Does C'est La Vie have bike parking?

No, C'est La Vie does not have bike parking.

Does C'est La Vie have parking?

Yes, C'est La Vie has parking options. Street Parking

Review Highlights - C'est La Vie

“My first time being in Oak's Bluff, Martha's Vineyard, Circuit Ave and I stopped by C'est La Vie.”

Mentioned in 10 reviews

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Nautilus Gift Shop

(1 review)

A great gift shop on your way back to the ferry or for when you first step off. They BLAST the air…read moreconditioning and have a great variety of jewelry, stones, island swag, etc. Nini is very bubbly and helpful! I want to hire 20 Nini's for my business!

Martha's Gift Store

(1 review)

This owner keeps paying to have my negative review removed. It's happened 3 times and he keeps…read moreemailing me and harassing me to remove my review and when I don't, he pays to have it removed. He's now threatening to sue me.

From the owner: One stop shop for souvenirs. We are fully committed to providing a safe friendly environment to buy…read moresouvenirs. We are blessed and feel grateful for all the wonderful customers that come to the store. Thank you for visiting us Please contact us by phone/mail directly for any dissatisfaction of products and experience so that we can respond promptly. Thank you

Sunsations

(4 reviews)

Went here with my dad as part of our Martha's Vineyard day trip on Monday July 15th 2024. What…read morecaught my eye was the Jaws production shirt that was outside, and i went in the gift shop and actually purchased it. They had lots of sizes, and brought a large. Store was very organized, and people were polite! Paid with cash. Loved my new shirt so much i wore it on my last day!

we enjoyed shopping in this store I wish they had a website or good contact information the phone…read morenumber is out of order , I wish i could purchase a few more shirts ,

Sanctuary

(8 reviews)

A treasure trove of a shop. I could not stop myself from finding items to take back home…read more Quality note cards, jewelry, plaques, wooden signs with heartfelt or quirky sayings on them. I got to meet sweet and pretty store owner Jan and her 4 year old pup, Luca. She individually wrapped most items with violet colored purple tissue.

The name says it all selling items radiating with luv & light, motivation, encouragement, family &…read morefriendship. You can find coffee cups, greeting cards, silk screenings/banners, jewelry, books, wine glasses, stones, altar supplies, writing materials, shirts & more with special messages engraved on some & for any occasion. I was hesitant about purchasing some "those are totally for me" wine glasses with the travel back home. Yet, the Owner informed me that I could order online & purchases over $100 results in free shipping. Speaking of which, the Owners were hanging things up & was so welcoming with sharing insight & assistance while we shopped throughout this atmosphere of positivity. Sanctuary is a must stop by boutique when visiting Oaks Bluffs on the Vineyard.

Christmas Cottage

(2 reviews)

I like to collect Christmas ornaments from all the places I visit and this little shop was perfect…read more They had tons of Cape Cod related ornaments as well as other traditional Christmas ornaments. The prices were reasonable and the lady working the counter was very sweet.

Cute little Christmas store in the Dockside Marketplace Building, just a few feet from the edge of…read morethe harbor. They have a huge selection of Christmas ornaments, buy far the largest on Martha's Vineyard. Prices range from 99 cents to $20 or so. They also have villages, carolers, angels and other collectibles. I am a collector of Cat's Meow items and found lots to choose from there. They have a coupon for a free ornament with a $20 purchase. Their helpful staff was friendly and pleasant. I spent 45 minutes there, I went home with two great ornaments for my Christmas tree that will remind me of my visit to Martha's Vineyard for years to come!

On Kennebec

(2 reviews)

I would give zero stars if possible…read more Shop girl wanted to refuse me entry due to le petite chien. I planned to buy several items too. She gave me attitude about where his service dog vest was...uh, hello, this is the laid back Vineyard, is it not? Not really a place you need to display a service dog vest and most people are friendly to pooches anyway. I slapped his service dog card on the counter and decided to NOT spend my wad of cash at such an unfriendly unwelcoming establishment.

I always make time to shop here when I'm on Martha's Vineyard. The sales people are kind and…read morehelpful--you can expect an honest opinion or suggestions if you ask for them. They usually only carry a few sizes for each item, similar to most boutiques. Additionally, they've made the point to start carrying more plus size options, which was awesome to see. Some of my favorite clothing pieces are from this shop, so check them out!

Island Novelties

(3 reviews)

Grabbed a sweatshirt in my travels. Clerk was friendly and the prices were reasonable, and the…read morestore was clean. Nice selection of items and its close enough to the ferry to walk to and/or grab a souvenir on your way home.

A standard souvenirs / t-shirts shop on Martha's Vineyard, but they have a plentiful selection,…read morewith some fashions put on discount.

Old Variety Store

(3 reviews)

Love this place (keep in mind its a souvenier shop) but it is old-school and run by the same family…read morethat runs Moseley's in Dedham, MA (where my parents met...). The prices are low, low, low, low.... Got a cute MV tank top and other souveniers for super-duper cheap. You can pay more for them on Circuit St and eleswhere but I like to support the old-school businesses.

I agree. this store is right beside the flying horses and is loaded with history...really old…read moreschool, but makes me nostalgic for the old days with penny candy and the coin divers. This is a third generation run store, and the prices are awesome...the best place on the island, with a good selection, and you might run into some celebs here...Roberta Flack, Bill Murray, Sasha and Melia Obama...who want cool souvenir stuff, or shirts, without the heavy duty price tag of the more ritzy stores...love it...first and last stop for me and the kids...oh but it is OAK BLUFFS not Vineyard Haven...think Flying Horses...

The Cottage Garden

(2 reviews)

I called Sarah to request a special basket of flowers for an island wedding surprise, along with a…read morebottle of champagne. Sarah went out of her way to take care of every detail and the flowers were out of this world - exactly what I hoped for! Such a treat to find someone who cares and that you can trust to do it right. Thank you so much Sarah!!

Sarah at The Cottage Garden in Edgartown on Martha's Vineyard did our wedding flowers and they were…read moreamazing. Everyone exclaimed over them and said how magical the event was because of the gorgeous blossoms so artfully arranged. Sarah's talent and generosity made it a pleasure to work with her. My partner and I felt so lucky to have her do the flowers for our special day.

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Jeff W.

0

4

0

8 years ago

I say this is the best store on the Vineyard. The owners have integrity and the product line is not your standard fare. You will always find something that catches your eye...something that you don't find in other stores on the island. You need to make a special trip to browse around C'est La Vie. You will be glad you did. A real bonus is to have a conversation with the children of the owners. They are full of life. Jeff Winter Haines City, FL read more

C'est La Vie - giftshops - Updated May 2026

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