Love this black owned souvenir shop. Employees were patient and kind. They have all kind of items that range from shirts, sweatshirts, hats, books, etc. This shop is located on Circuit Ave which is a main strip in the area. Highly recommend supporting this place. read more

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One of the better gift/souvenir shops in Oak Bluffs. A wide variety of items and friendly staff. Prices weren't that high, but there weren't exactly any deals either. Minority owned, so if you're into supporting that this would be a place to go. Overall, it's a good stop to make. read more

C'est La Vie - Gift Shops Near Me - Oak Bluffs, Massachusetts

The lines were long due to so many folks visiting the island. I was finally able to get in with no waiting after the de on day. The owner and his wife were helpful in finding the size hat I wanted. The quality of items were amazing; there were so many unique options available. There was something for everyone price point. I M satisfied with my purchases. read more

This is my first time on the island but I knew C'est La Vie was the place I needed to stop if I wanted Vineyard merchandise and souvenirs. I was promptly and warmly greeted as I came in to the shop which I always appreciate. The store is small but packed with lots of goodies. T-shirts, sweatshirts, jewelry, purses, bags, mugs, books, etc. fill every corner of the store. The prices are what I'd expect and the items seem to be of good quality. read more

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Awesome experience. The selection is massive. Be sure to get there early to have time to make your proper purchase. Staff is a lovely family business. read more

Wonderful selection of items. I truly wish to place an order for items now since I'm back home. I've told literally everyone that compliment me on my items. Great price point and truly worth every swipe of by card, lol. read more

Great selection of items you're looking for and prices are good. Found the right items and cannot wait to wear them.

The currated collection that is displayed is elevated and feeds the eclectic soul of the vineyard! Great souvenirs and experience totems of a time where you fell in love with the island! read more

Excellent quality products stopped at several other stores for merchandise and C'est la Vies quality was top over all other stores the variety of items were also great I purchased items for my children friends and a grandchild My only regret is that I didnot buy anything for myself I'm hoping I have time this morning before I have to catch my flight to run in and buy myself a souvenir Did I mention that supporting a minority owned business just put this over t read more

Always quailty and interesting clothing and knick knacks to take home for myself and give to others to memorialize my trip. Quality afrocentric merchandise. Excellent customer service. One of my favorite places to shop on the Island. It never disappoints. I always easily find treasures. It's a "must stop" every time I visit Oak Bluffs. read more

Nice selection of products. Love supporting black owned business and we spoke with the owner about his journey to getting to this store. Chat him up! read more

I've been coming here for years ever since I first started visiting Martha's Vineyard and the hospitality of the owners in such a hectic environment is beyond commendable. It's been a pleasure to watch the kids grow up in the business. The only thing I do kindly request is that they have more options to choose from when it comes to Delta para in the back. #MemberOfDeltaSigmaThetaSorority. read more

C'est La Vie - Gift Shops Near Me - Oak Bluffs, Massachusetts

I still have my first hat from when the shop was at the other end of Circuit Avenue! it is still a must go to whenever I am on island. 38 years and counting! read more

We used to travel to the Vineyard yearly and Rogers' store was always the first stop. Wonderful selection of linen dresses.

Martha's Vineyard in August. Lets visit C'est La Vie for some custom para.. SayLess.. Loved the service from the family owned business read more

C'est La Vie - Gift Shops Near Me - Oak Bluffs, Massachusetts

Great place to pick up souvenirs! I am a Delta so love all the Greek wear they have as inventory. Great selection and great location!

This place has things you will only find in this store not the cookie cutter things that are in every tourist shop. Make this one of your first stop so you can make sure you get what you want. read more

Great selection, always new creative stuff. Great sales and Amazing customer service. Favorite store in OB

Love this shop - great selection of wearables and gifts and the quality is bar none. The owner Roger is gracious and kind. He takes time with each customer. Thank you for making my first visit to MVY and your store a great one. read more

As previous Yelpers have said, the owner and his wife are super friendly! Love, love, love this place! Clothing, t shirts, trinkets, magnets, books... I scored a great ball cap and magnet, to take home as a remembrance of my trip. I will surely return, each and every time I am on the island!! read more

Outstanding small business! It stands out from the other stores on the strip and the vibe is GREAT! Roger, the owner was sooo friendly and helpful, and shared his amazing story of how he ended up on the vineyard he loves so much. Please check him out, he's got something for everyone. Thank you Roger for being so kind to my girlfriends and I. P.S. tell AJ we knew it was him! read more

Thr best retail shop for African Americans on the island- quality and customer service are outstanding- they are dearly loved by their clients read more

This place is a hidden gym in America. Black owned and operated business. Beautiful gifts to take with you when you leave Martha's Vineyard. They also make their own T-shirts. You have to stop in and check it out. There is something for everyone! read more

This will be our 8th trip to the island and we never miss stopping by C'est LA Vie. Feels like home and I love the owner. See you soon

I go to Martha's Vineyard once a year and I always make sure to stop in at C'est La Vie, even if I'm not going to buy anything. My trip is not complete unless I go in and take a look around. The owner is very nice and helpful and the store has a great selection of clothing, gifts, jewelry and accessories. One year, I bought a pair of earrings there for about $8, but I ended up losing one during the winter. When my mom went to the Vineyard with friends the next summer, she brought the other earring with her, showed it to the owner, and asked if it could be replaced. He couldn't find any in the store display that day and was too busy to go looking, but he must have looked around or called around when he had some free time. The next day, he got in touch with my mom and said he found the same pair and would hold them for her to pick up. I will never know how he found the earrings, but I am grateful that he took the time to take care of his customers. read more

Wonderful and unusual gift items to take back home! Found these great "Inkwell" postcards that I had planned on mailing to family members.....may have to keep them for myself. The shop owner was welcoming and the customer service was on point! read more

My first time being in Oak's Bluff, Martha's Vineyard, Circuit Ave and I stopped by C'est La Vie. The owners are friendly and very helpful. They carry a wide variety of apparel and accessories that are unique (especially Greek Para). I highly recommend all visitors to stop by this boutique. You will walk out with 2 shopping bags...! read more

Really nice shop. Very unique gifts. Has Panhellenic items. Owner is very friendly and nice. It was my first time on he island and the first store I entered. A great experience. It's right in there but some great finds. Loved the water bottle I bought for my sorority Delta Sigma Theta. read more

Ny favorite shop in Martha's Vineyard. You will have many gifts to send to family and friends. Also, the owner is an amazing person who welcomes each customer with a warm smile read more

C'est La Vie is an excellent specialty shop on Circuit Ave. EXCELLENT for sorority and fraternity /greek paraphernalia. Roger is so nice and so busy, but he takes his time with each customer and knows locals and repeat vacationers. A must visit, when on the Vineyard. read more

Man, do I love this shop. It's right on the main drag in Oak Bluffs and rocks some of the most unique items you are going to find. My last purchase was a pair of silver barbell earrings (wearing them in my profile pic) that were reasonably priced at about $35 and get me compliments on how pretty and unusual they are. The great jewelry is only a small part of the store, though. Unlike the usual Black Dog/ tourist-bait saturated gift shops (how many lobster lollipops and 'life's a beach' shot glasses does anyone actually need?) this place carries a lot of African-American themed Island garb. Inkwell t-shirts, Sisters on the Bluff hats, Soul of the Vineyard sweatshirts, etc. are alongside cookbooks, magnets, dolls, and loads of other goodies to take home to those you left on the mainland. read more

This shop has great customer service and has unique items that you will not find in other shops in the area. Should be on your list to find souvenirs that your friends and relatives will love (along with yourself)! read more

Great owner! Plenty of items to choose from. I will stop by every time I set foot on the island!

I love C'est la vie and stop here every time that I'm on the island. The owner Roger is always friendly and very helpful. He has a great selection of items and always several unique pieces. read more

Quaint little gift shop with an honest and friendly owner. Found everything we needed to bring back for friends at a reasonable price. We even asked for something we didn't see and he ran to the back and found it for us! read more

This is a great gift shop on Oak Bluffs! The owner, Roger, greets every customer as they enter and he's so personable. This is the perfect place to go if you want nice Oak Bluffs or Inkwell gear - the other shops offer generic gear. His prices are reasonable. read more

This is one of he most amazing stores!!! I always find unique gifts and the customer service is incredible. It is a must visit when you visit the island. read more