You see what they've done with the name? Clever.
This is a bottle-shop chain, but each one is independently owned so I guess each Cellarbrations store will be a little different. The similarity of course is that they stock a good range of wine, beer and spirits.
The Brunswick East Cellarbrations stands out because the people who own it, or at least the ones I see behind the counter are all pretty friendly and nice. There's also an ATM in here, which is helpful.
One time I went in there and the owners had put out a huge bucket of freshly picked lemons, presumably from their own garden, for the taking. I took two lemons, went home, sliced them up and mixed up a couple of G&Ts. Nice. read more