Cashino! Cashino! Well of course there's a Cashino! On Albany Road. There has to be! It's on the section of street that is moving away from Wellfield Road and heading toward the less salubrious City Road part of town. There's one thing that you can guarantee in economically depressed areas, or less desirable residential areas that have a commercial section, you will always find a betting shop or a 'penny arcade'. These places trade on the desperate hopes and aspirations for a better life of the people in the areas where they are situated. It ensures that the poor stay poor, and the fat cats that own these rip-off chains get even fatter... who cares about the misery, I'm alright jack!
Here's one I made earlier...
Cashino: Cowbridge Road East, Cardiff. CF11 9ND
Cashino! How naff is that? I often take objection to business names that play on words and ideas, ultimately mutilating our language like a blood-thirsty surgeon with a blunt blade, or, business owners, in their desperate effort to come up with something that they deem to be 'clever', who seem bent on following a dubious process that lures them ever further from what is sensible, finally spewing them out at a destination clearly signposted 'Beyond The Pale'. But these poor frazzled souls are so wrapt by their own intelligence and imagination, and are so exhausted by their cerebral odyssey, that they have no more mental faculty to realise that they have been blithely venturing firmly into the realms of bad taste. The worst example of this that I have ever come across is in Bristol; a card and gift shop named Cardiac!
Nevertheless, Cashino really works... it even makes me smile. Who cares that you need to develop a speech impediment in order to say it right? Or that it doesn't actually reveal whose cash they are talking about... leaving it so open to interpretation that you could actually believe that it is 'their' cash that is about to enter your pocket should you opt to step inside to play the slots, with lady luck on your arm ... Well, I'm going to let you into a secret... it's actually your cash that they are talking about, and it's going to end up in their pocket! But, for your pains, you will have had an addiction-inducing rush of endorphins that will ensure that you come back before too long to feed the hungry one arm bandits again. read more