I don't really like these types of card shops out of principle, as there are loads of independents retailers who do much better quality products for similar prices. They are also really tightly packed and all together cheesy. This one is no different. I went in and there was so much red Valentines Day stuff about it offended my eyes. I wasn't going in for Valentines Day stuff though I was going in to look for gift boxes but I could hardly navigate my way through all the teenage girls and the tiny isles so I had to abandon my mission.
On the positive side Card Factory literally has a card for every occasion. They also stock a whole range of party equipment from balloons to plastic cups. As mentioned this place is cheap, located next to Poundland it is in a similar sort of vein. It won't break the bank if you are getting a Valentines present for someone who you're not actually that sure about. It is also well staffed, I saw at least 4 members of staff in store when I visited. read more