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    Broadway At The Beach

    4.2 (524 reviews)
    Open 10:00 am - 9:00 pm
    Updated 1 month ago

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    Colin S.

    Come here every year and it just keeps getting better & better. This year they have even more restaurants and fun activities

    Olivia M.

    Always a good time visiting here! Lots of things for the family to do from some tastings to surf shops . The boat ride is a thrill so definitely check it out!

    Dawn S.

    So many little shoes restaurants and things to do. You could literally spend many days there without having to go any where else. Like they have everything lol. Reasonable prices and a great day spent! Everyone that worked in the area very friendly and well maintained

    Mischita H.

    Broadway At the Beach is an area that you'll probably regret not visiting. Here you will find many restaurants, lots of shops and a few activities like fair rides and boats. When the weather is nice, you can spend all day perusing the shops and seeing everything from clothing to toys, from sports memorabilia to fun decor, from candy shops to Old Time Photos. When you need a break you can stop for a meal at one of the many restaurants for pop into a bakery, candy shop or coffee shop for a quick snack. There are also spots where you can buy feed to feed the fish and turtles...and my proximity the wild birds. My family and I really enjoyed our time here. Every store that we went into, we were met with a friendly greeting. And I think that most things were reasonably priced, given that it is probably mostly tourists that come here.

    Ta'Brechi H.

    Yelp 100 Challenge - #41 Broadway at the beach offer something for the entire family. From feeding the fish to eating ice cream, to shopping, to enjoying a delicious meal. Visited during the Fourth of July holiday so it was a little busy. I enjoy the multiple entrances and exits with plenty of parking. There is are a ton of things to do such as get a sweet treat, take a zip line across the water, ride the speed boat, visit the Wonder Works house, or go for a drink at Wet Willie's or Fat Tuesday. Prices vary based on the establishment, but all were reasonable and friendly.

    Very nice store
    B L T.

    As usual, Broadway At The Beach is for everyone that wants to enjoy their weekend or vacations here in beautiful Myrtle Beach, SC. Ripley's Aquarium, WonderWorks, Pavilion Park rides, live theater, and nightlife. This has to be the must visit if you are in area. Everyone will see, find and buy things you will enjoy. It's a nice place to hang out too. Service in most stores are friendly and helpful. Many selection to choose from and the value is reasonable priced.

    Sarah P.

    Rides, Art, and Chaos (the good kind) Broadway at the Beach delivered exactly what a family vacation demands: rides, laughs, meltdowns (the kids'... mostly), and just enough chaos to make it memorable. We hit the Action Park Pavilion first for the giant ferris wheel and some rides. My husband Lorenzo sat out the Broadway 360 Ferris wheel due to a well-documented feud with heights, so I braved it solo with our three kids--Lolo (9), Suri (4), and Sadie (almost 2). At 7 tickets a pop ($2.25 each), it's not a budget ride, but kids under 2 are free and the ride operator gave us a wink-and-nod discount for Suri, who "looked 2 today." Bless him. Bonus: those extra tickets got repurposed for carousel rides that had the girls laughing, spinning, and eventually sobbing when it was over. (Ah, toddlers.) The Ferris wheel, while a bit shorter than the SkyWheel downtown, had small windows in the gondolas with a nice breeze, and the kids deemed it "scarier and cooler" than the closed-in version. So, I guess that's a win for fresh air and perceived danger. Each kid picked one more ride to do with me: Sadie chose to saddle up on her noble carousel steed, Suri spun herself silly on the Myrtle Turtles mini coaster, and Lolo went full send on the drop tower--confidently announcing I would be the one to scream. (He was right.) But he screamed too, and clung to those bars like his life depended on it, so we'll call that one a bonding moment. After all the adrenaline, we met up with my grounded husband and hit up the airbrush t-shirt shop. I was thrilled to find one--those beachside airbrush stands used to be everywhere, and they're getting rare. It was a little pricey for five shirts, but the artist crushed it--especially on our custom octopus design--and the kids were thrilled. It's been a week and they're still fighting over who has the "coolest" shirt. While we waited for the artwork, we killed time at WonderWorks. It's hands-on, air-conditioned, and kids 3 and under are free. (Remember Suri looked 2 today) I can't stress enough how clutch that combo is when your crew is melting down faster than a Charleston praline. Other than the air brush place, we skipped the shops because my kids are the definition of "bull in a china shop". But Final verdict: Broadway at the Beach is part theme park, part nostalgia trip, and part parenting triathlon--but with enough fun and weirdness to make it absolutely worth it. 10/10 would scream again.

    Sy L.

    Broadway at the beach is a great place to visit at any age. There is something for everyone to do! Shopping, sightseeing, rides, restaurants , and live entertainment - You name it! I spent 6 hours there and still did not get to see everything. The Hang out appeared to be a popular spot for families. I wanted to get on the Ferris wheel but did get the chance to walk to that side but I did take a picture.

    Broadway at the Beach_MB_Yelp_Sanju-19
    Sanjay G.

    Visitors can find a variety of activities at the family-friendly Broadway at the Beach district, home to many attractions. Other popular activities include mini-golf, a water park, a wax museum, boat rides, and helicopter tours.   Nothing says Myrtle Beach vacation quite like Broadway at the Beach. This sprawling entertainment complex is one of Myrtle Beach's most iconic landmarks and a must-visit stop when you're in town. It features features crowd-pleasing restaurants like the Hard Rock Cafe, Jimmy Buffett's Margaritaville, and Wahlburgers, as well as popular attractions, such as Ripley's Aquarium, WonderWorks, and the Hollywood Wax Museum Entertainment Center. , There are theaters for concerts and other live performances, more than a dozen eateries, three hotels and all sorts of entertainment, including a piano bar and a comedy club. In the summer, there are firework displays every Tuesday and select Friday nights, as well as other family-friendly events. There is no charge to visit Broadway at the Beach, but certain attractions charge fees. Parking can be hard to find on busy days, even, there are like 1000s of parking spots are there.

    Wonderworks
    Linet G.

    Very nice walk , a lot of attractions just a bit pricey . There's also souvenir stores that are not too bad price wise . They also sale Labubus so come prepare to spend $$$ if you come with a kiddo . Bathrooms were pretty cleaned , ticket price I would say it's gone up compared to other years .

    Lake views
    Mahwish S.

    We went to the boardwalk to get lunch and browse around the shops. I wanted to eat seafood, which they didn't have many options for. The map is not updated with restaurants that are closed or under construction, which was very annoying. The only seafood place they had was on the complete opposite side from where we parked. It took at least 20 min to walk around, only to find out that the restaurant was gone. Some had to walk all the way back around to our plan B. There are quite a few shops to pop into and very mainstream restaurants. Even the Bar Louie was also shut down. Smh. Very disappointing. Be warned that it gets really hot walking around in the summer sun, and they do not have a lot of shaded seating. A lot of the benches are also in the sun. We stayed a couple of hours and I had started to feel faint from the heat. Make sure you carry some water with you. Also don't bother to get a caricature, the artists are ok and will not make you look good. There was one particular Asian artist that her work looked really good on one of the bridges. Unfortunately we didn't find her until after we sat with an artist that we did not like, and we didn't want to pay again to have it redrawn. By that time, my energy was expended.

    Nehal A.

    All in one place for tourists to shop, hangout, dine and get entertained with live music/performances. There's mini golf, Starbucks, ice cream stores, gift/clothing stores, aquarium, escape room, mirror maze, zip lining, speed boating, merry go around, fun rides and lots of restaurants. Most of the shops are French quarter like buildings. Restaurants have seating area on the deck by the water. They provide rental for bicycles, scooters, and strollers. The space is clean, safe and has lots of parking. The walkway along the river is so nice. The at nighttime the vibe is incredible, with music, dancing, shopping and people having a good time. I found the restrooms are little under maintained. For such a nice area, the public restrooms totally need to be better quality.

    Rent a jet boat!! Sweet!!
    Gil G.

    Ok first of all I wanna say is how can see this place really busy in the warmer months but when we were there at was alil dead! But it is February lol!! But we wanna come back in the summer ! A lot of place to to see and stuff to do!! Selection was great!! Service at the stores we went to was great!! We got stuff from a candy place and jerky spot!! Oh and Dave and busters is always great!! Nice specials for drinks!! If you ever come to this town check it out!! Very nice!!!

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    I love the vibe it was colorful and it gives me summer vibes and love the architecture

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    Ask the Community - Broadway At The Beach

    Is this a pet friendly place? Would I be able to bring a small dog?

    I think only service animals are allowed.

    What time do stores close?

    Unfortunately, you'll have to check their website. www.broadwayatthebeach.com I do know that they close during different times of the year (aka seasonal hours).… Read more

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    Review Highlights - Broadway At The Beach

    There's tons of shopping and food; even bigger attractions like Ripley's aquarium and the upside down house a.

    Mentioned in 45 reviews

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    3.9(186 reviews)
    7.8 mi
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    Visited Tanger Outlets on Black Friday, which in hindsight was... ambitious. Traffic was backed up…read moreso badly that we spent about 30 minutes just trying to get off the offramp. By the time we finally reached the parking lot, it looked like the entire state of South Carolina had arrived ahead of us, but we somehow snagged a spot within 15 minutes, so small miracles do exist. Even though most of the outlet is outdoors, it was shoulder-to-shoulder crowds the entire time. Navigating between stores felt like participating in an unlicensed pedestrian Olympics. Definitely not the ideal day for strolling, browsing, or breathing. Once we actually got inside the shops, the selection was solid and there were plenty of good deals. Lots of variety, lots of brands, and most stores seemed well-stocked despite the chaos. Black Friday probably wasn't the brightest idea, but that's on us. I'd come back again, just on a normal day when the parking lot doesn't feel like Thunderdome and you can actually walk without being swept away by the crowd tide.

    Great selection of stores at this local outlet mall. They have a large variety of shops so it…read morereally suits everyone's need. The walk path as many others have referenced are covered, which makes it nice when it's a very hot day. Also, the paths are so wide that you don't feel like you are crowded on top of one another. There are maps throughout so you can grab one easily versus trying to wing it. I also appreciate that they have a food court and various ice cream and coffee shops so if you need a quick bite it is easily accessible to you. Found parking to be easy to navigate and there are several different sections and lots. I didn't find a ton of discounts for reduced prices compared to what I would have expected for an outlet, but it's still fun to kill time when you are looking for something other than the beach to do. Who doesn't love retail therapy?

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    The Stupid Factory - T-Shirts.

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    4.1(19 reviews)
    0.2 mi
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    Always a stop I make on my annual trip to Myrtle beach. It's part of the broadway at the beach…read moreexperience! I buy at least one shirt a year sometimes multiple many shirts hehe

    ***Late post from my Oct 2023 East Coast trip***…read more After Crabby Jack's General Store visit, I continued my journey through until my next store victim LOL. The Stupid Factory store name was interesting. What caught my eyes was a sweater that had this saying, "I'm Not Old I'm Vintage". How cute is that! I thought it was so fitting for me since I was going to turn the big *0 later in 2023 LOL so I had to check it out. It's not a very big store, but they pack it with lots of shirts and sweaters that had some absurd quotes, some thought provoking sayings, some smart words, and you name it phrases. I was chuckling along the way from rack to rack. As I made my rounds from front of the store to around it to the front of it again, I finally saw the sweater that I saw at the window. Unfortunately, they did not have my large size LOL. They only had small size and I cannot fit a small... it won't go over my head LOL. I was not a happy camper at the time, but then I got over it. I probably don't want to call myself "vintage" because I'm not that ancient yet LOL. I did end up buying one medium shirt. I normally don't get medium, but I was thinking of my eldest daughter so I gave it to her after I got home. It's a very sassy shirt. She likes it. Staff was nice. Service was good. Prices were okay. Ambiance was fine... nothing extravagant. Another must visit when you're in Myrtle Beach! If you don't want to buy anything, at least drop by and read the shirts. Some are just hilarious! Others I can't vouch for... just not funny. Of course, the business would appreciate your support and patronage. Bring back a shirt souvenir... why not, you're on vacation! P.S. I will post photos later. Thanks for your patience.

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    Broadway At The Beach - shoppingcenters - Updated May 2026

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