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    Briq's Soft Serve

    4.2 (20 reviews)
    Open 11:00 am - 10:00 pm

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    Twist waffle cones always bring joy!
    Ericka B.

    Always love going to the home of the 1 pound cone. I just went with a small twist waffle cone this time, but the best move is always to add crunch coat. My friend got the coffee toffee flurry and we would definitely order it again, especially because they use our favorite coffee, Condor Coffee. While they do not have some of the unique soft serve flavors like some shops, their vanilla, chocolate, and twist are still some of the best. I also love that their flurries use local and homemade ingredients. It makes all the difference.

    Cookie Monster flurry
    Sara V.

    I absolutely love Briqs -- they have incredible soft serve ice cream. They have lots of different flavors and seasonal toppings (strawberry shortcake in summer, apple pie in the fall, etc). This location has a drive through, bathrooms, lots of picnic benches for sitting. There is a window for ordering and a window to pick up your ice cream. Friendly staff, reasonable prices. I wish they had wifi. Location is good -- near bridge street, Wausau West high school, and the highway exit on bridge. There are three Wausau area Briqs locations (Weston, Rib Mountain, and Wausau) and this one is the one I go to most often. I do tend to see people I know there a lot, so I try to avoid it when I don't want to run into people.

    Small cup is huge!
    M P.

    oreo speedwagon & Coffee Toffee. Both good. Its not custard, its soft serve. Nice mom and pop place. There are a lot of choices on the menu and it is varied. Good coffee flavor. I would come back. Lots of seating outside. nice summer atmosphere.

    Strawberry Cheesecake Sundae!! Pure Heaven in a cup!!

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    4 days ago

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    11 months ago

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    2 years ago

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    6 years ago

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    4 years ago

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    4 years ago

    Quick and friendly service! The ice cream is wonderful! Smooth and dense chocolate soft serve ice cream. My favorite!

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    4 years ago

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    5 years ago

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    4 years ago

    The strawberry shake was delicious! Service was good and the portions are generous. Mini is plenty!

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    9 years ago

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    4 years ago

    If you want lots of cheap soft serve, this is the place for you. Not as good as DQ, but good enough if you want a quick ice cream fix.

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    5 years ago

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    8 years ago

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    8 years ago

    Probably about the best soft serve can be. Lots of toppings and flavors. Cool mim and pop walk up atmosphere. Plenty of tables for seating.

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    10 years ago

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    10 years ago

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    11 years ago

    Funky Monkey and Oreo Speed Wagon. Need I say more?

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    11 years ago

    Awesome ice cream! Love going there with their new drive thur. Thankful that they are a small family business!

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    9 years ago

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    11 years ago

    Disgusting! DO NOT BUY THE PUMPKIN SPICE BRIQ LATTE. GROSS. Tastes like pumpkin paste diluted in water. Very disappointed.

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    Review Highlights - Briq's Soft Serve

    Smooth and dense chocolate soft serve ice cream.

    Mentioned in 2 reviews

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    Spoon-N-Yogurt

    Spoon-N-Yogurt

    3.0
    (7 reviews)
    2.1 mi
    $$$

    It's not really MY thing, but my husband seemed to like it just fine. I have to say, it's…read moreincredibly clean in there. The whole concept just seems so gross and unclean to me, but they do a beautiful job of keeping it very clean in there. Staff is not very friendly - in fact, as we were leaving my husband told the girls behind the counter to have a nice day, and nothing - not a peep out of them. No thank you for coming, no have a nice day, no see ya - nothing. Rude if you ask me. BUT whatever, it's clean as can be and not at all icky in there. If I liked frozen yogurt/softserve I'm sure I'd be all over it... They have an enormous topping section from cereal, to jelly beans, to fresh fruit. Caramel, hot fudge, peanut butter to top with too. There were a dozen or more yogurt flavors, I believe. Overall, 4 stars because they manage to turn what sounds like such a gross concept to me into something very clean and streamlined.

    Ya, the atmosphere is OK. The line is SLOW....it's all based…read moreon how fast the fella is in front of you. Got up to the counter and paid $18 for 38 oz!!! REALLY? INSANE prices if you ask me. I think 48 cents an oz is a rip off, not a deal. Prices weren't even listed when I was there. Briq's is waaaay less expensive and much better tasting. You can get a 16 oz cone for $2.70 or 16.9 cents an oz.....now we're talking!!! Overhead seems pretty low for having to serve yourself. It's a brilliant concept for the owner.....Have the customer serve themselves an unknown amount (there are no scales to even see how much you dispensed in your dish), and then make them pay an absurd amount that they can't negotiate. Ya can't return it!....although if I were smarter I would have just walked away. Flavor-wise we had a resounding "YUCK" (this is from kids and adults alike)....the only chocolate flavor available that day was Malted Milk. Tasted sour. We also tried the raspberry, which was okay. Nothing spectacular. Overheard one Mom say to her kids after paying..."And you will eat every last drop!".....ya never typically hear a Mom say that to kids when they get ice cream. Overall, nothing really special about Spoon N'Yogurt. Just something new to try....and then NEVER return. I give the place a year tops and the 'kitchy-ness' will subside.

    Milwaukee Burger Company

    Milwaukee Burger Company

    3.6
    (181 reviews)
    1.9 mi
    $$

    Stopped into Milwaukee Burger Company while in town for work and caught their happy hour. Ordered…read morethe fried pickles, a build-your-own Wagyu smash burger with Swiss, pepper jack, and hand-cut fries, plus an apple pie cider. The restaurant itself is beautiful, and Kaitlin behind the bar made the experience even better. She was friendly, knowledgeable, and genuinely enjoyable to chat with. The food was solid overall. The smash burger had great flavor, though I would have liked a little more crisp on the edges. Still, it was a good burger and definitely hit the spot. Great service, good food, and a welcoming atmosphere. I'd happily stop back the next time I'm in the area.

    Stopped here on a quick road trip as we were looking for somewhere that was open on Memorial Day…read moreand allowed dogs. So, extra stars for being dog friendly and having a lovely outdoor patio space with shade. Also extra points for having a pretty comprehensive dog menu in addition to the human menu. Their beer menu was extensive, but nothing sounded great from the selection. I was driving anyway so decided to go with a mocktail. They have a decent mocktail menu too, which I always appreciate. I got some kind of coconut mule, knowing that I didn't love coconut, so while it wasn't my favorite, it was actually pretty clever and the coconut added an interesting element to the drink. If you like coconut and you like mules, I cannot recommend enough. The chicken sandwich was decent, I wish they had a grilled option, but it was good and I finished the sandwich. Fries were good, too, and my pup really enjoyed his plate of plain grilled chicken. Our server was nice and made sure to get him some water too as soon as we sat down. Aside from the dog love, food was mostly stuff I could get at most burger sports bar type places, but it was still good and would be a perfectly fine place to go for dinner and a game or something.

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    Bar
    Bar
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    Hangover Burger
    Nice tucked away patio

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    Nice tucked away patio

    Briq's Soft Serve - icecream - Updated July 2026

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