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    Briq's Soft Serve

    4.1 (19 reviews)
    Closed 11:00 am - 10:00 pm

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    Sara V.

    I absolutely love Briqs -- they have incredible soft serve ice cream. They have lots of different flavors and seasonal toppings (strawberry shortcake in summer, apple pie in the fall, etc). This location has a drive through, bathrooms, lots of picnic benches for sitting. There is a window for ordering and a window to pick up your ice cream. Friendly staff, reasonable prices. I wish they had wifi. Location is good -- near bridge street, Wausau West high school, and the highway exit on bridge. There are three Wausau area Briqs locations (Weston, Rib Mountain, and Wausau) and this one is the one I go to most often. I do tend to see people I know there a lot, so I try to avoid it when I don't want to run into people.

    Small cup is huge!
    M P.

    oreo speedwagon & Coffee Toffee. Both good. Its not custard, its soft serve. Nice mom and pop place. There are a lot of choices on the menu and it is varied. Good coffee flavor. I would come back. Lots of seating outside. nice summer atmosphere.

    Strawberry Cheesecake Sundae!! Pure Heaven in a cup!!

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    9 months ago

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    2 years ago

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    6 years ago

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    4 years ago

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    4 years ago

    Quick and friendly service! The ice cream is wonderful! Smooth and dense chocolate soft serve ice cream. My favorite!

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    4 years ago

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    5 years ago

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    4 years ago

    The strawberry shake was delicious! Service was good and the portions are generous. Mini is plenty!

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    9 years ago

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    4 years ago

    If you want lots of cheap soft serve, this is the place for you. Not as good as DQ, but good enough if you want a quick ice cream fix.

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    5 years ago

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    8 years ago

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    8 years ago

    Probably about the best soft serve can be. Lots of toppings and flavors. Cool mim and pop walk up atmosphere. Plenty of tables for seating.

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    10 years ago

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    10 years ago

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    11 years ago

    Funky Monkey and Oreo Speed Wagon. Need I say more?

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    11 years ago

    Awesome ice cream! Love going there with their new drive thur. Thankful that they are a small family business!

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    9 years ago

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    11 years ago

    Disgusting! DO NOT BUY THE PUMPKIN SPICE BRIQ LATTE. GROSS. Tastes like pumpkin paste diluted in water. Very disappointed.

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    Review Highlights - Briq's Soft Serve

    Smooth and dense chocolate soft serve ice cream.

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    Spoon-N-Yogurt

    Spoon-N-Yogurt

    3.0(7 reviews)
    2.1 mi
    $$$

    It's not really MY thing, but my husband seemed to like it just fine. I have to say, it's…read moreincredibly clean in there. The whole concept just seems so gross and unclean to me, but they do a beautiful job of keeping it very clean in there. Staff is not very friendly - in fact, as we were leaving my husband told the girls behind the counter to have a nice day, and nothing - not a peep out of them. No thank you for coming, no have a nice day, no see ya - nothing. Rude if you ask me. BUT whatever, it's clean as can be and not at all icky in there. If I liked frozen yogurt/softserve I'm sure I'd be all over it... They have an enormous topping section from cereal, to jelly beans, to fresh fruit. Caramel, hot fudge, peanut butter to top with too. There were a dozen or more yogurt flavors, I believe. Overall, 4 stars because they manage to turn what sounds like such a gross concept to me into something very clean and streamlined.

    Ya, the atmosphere is OK. The line is SLOW....it's all based…read moreon how fast the fella is in front of you. Got up to the counter and paid $18 for 38 oz!!! REALLY? INSANE prices if you ask me. I think 48 cents an oz is a rip off, not a deal. Prices weren't even listed when I was there. Briq's is waaaay less expensive and much better tasting. You can get a 16 oz cone for $2.70 or 16.9 cents an oz.....now we're talking!!! Overhead seems pretty low for having to serve yourself. It's a brilliant concept for the owner.....Have the customer serve themselves an unknown amount (there are no scales to even see how much you dispensed in your dish), and then make them pay an absurd amount that they can't negotiate. Ya can't return it!....although if I were smarter I would have just walked away. Flavor-wise we had a resounding "YUCK" (this is from kids and adults alike)....the only chocolate flavor available that day was Malted Milk. Tasted sour. We also tried the raspberry, which was okay. Nothing spectacular. Overheard one Mom say to her kids after paying..."And you will eat every last drop!".....ya never typically hear a Mom say that to kids when they get ice cream. Overall, nothing really special about Spoon N'Yogurt. Just something new to try....and then NEVER return. I give the place a year tops and the 'kitchy-ness' will subside.

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    Milwaukee Burger Company

    3.6(175 reviews)
    1.9 mi
    $$

    we had a large party last minute. They accommodated us within a few minutes. The entire staff was…read morefriendly and cheerful, and prompt and professional. The food was exceptional and quickly served. They went above and beyond to make sure our needs were met. It was a fun atmosphere, The even had a putt putt game for prizes that was entertainment for our family as well. Highly recommend this location the staff in this restaurant.

    As soon as me and my family walked inside there was a bit of a wait to get seated, but it's worth…read moreit. When we got seated my dad ordered us appetizers- fried pickles and cheese curds (the original kind). They were so good and the cheese in the cheese curds had a nice cheese pull. For the main part of my meal I ordered lemonade (which was okay, but could be a little sweeter), the cheese curd cheeseburger, along with hand cut fries for the side. My brother got a plain cheeseburger with ketchup and a side of fries; and my dad got the jalapeno cheddar burger and pub fries. Everything was fantastic and so delicious! We ate until we were stuffed. The waitress was super kind and came to our table every few minutes asking if everything was tasting good or if we needed anything. We tipped her good for her outstanding service. I was there for the first time, so it was an amazing experience for me, and my dad and brother had already gone there a few times, but still enjoyed it! I added pictures to the review, but they have some bites taken out of them because they were too delicious to not eat immediately!

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    Briq's Soft Serve - icecream - Updated May 2026

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