This was one of the best bridal shops we came across in the hunt for my sister's wedding dress. The staff are really helpful and sweet snd they have a huge selection of gorgeous dresses. They also do lots of dresses for bridesmaids too, so you can get it all done together! Their changing rooms are really spacious and bright and private, and believe me, that makes a huge difference when you're trying on one dress after another, after another read more

I was not impressed with Losners. There was no guidance as to what would suit me, just pick whatever you want. The salesperson was not especially friendly and refused to give me any opinions of how I looked in the dresses or suggest ways I could change the look. The dresses were mid- to low-range and not fantastic quality even for the money. A dress costing £1200 had cheap machine-made lace sewn onto it - you can get a bespoke top-end designer dress for just a little more. The changing rooms were just boxes, nothing special about the experience at all. However the menswear people were very good. read more

I have booked an appointment at Brides by Losner after seeing a design online that they stocked. This was my third day dress shopping and my 6th London shop. From the moment I arrived I was made to feel so relaxed and well looked after by the consultants. There was no sense of pressure, everyone was incredibly friendly and helpful, and you felt a real sense that all the consultants love their job as they'd get excited about the dresses you were trying on. My consultant made me feel so confident about making such a big decision! I was delighted to have found my dress here - not the one I went in for! - and I was given enough space to make sure I was happy with everything. Then came the fitting and alterations. They include four appointment (I only needed three at the end, but it was good to know that I will not be stuck), all the cost was clear and set upfront. The prices were great values and the work was to the highest standard! At the beginning I was a little uncomfortable with the whole bridal dress process, I was worried that I'll feel like a doll rather than myself in the dress. To add to the complexity my wedding was overseas and due to the weather I was unclear if it will take place indoor or outdoor. I didn't know which accessories would fit my dress. The team at Brides by Losner were outstanding in their support, patients, attention to detail and care! I would come with a bag full of options, confused of what would work and aware of international wishes/taste of my mother and future mother in law. Once I was in the store's changing room, I was claim, I was helped with the fitting with such patient, attentiveness and care!!! A wonderful, professional shop with a personal attitude and years of experience. it felt great to know that I am in such good hands I have already recommended it to all my engaged friends but I felt that deserved that as many brides would hear about them! read more

They have a nice selection of dresses & they are a good opportunity to sample styles. I am really not impressed by the service after you order though. Examples : I contacted them a few times but they couldn't find any info about delivery dates so I panicked that they had not placed the order. Unnecessary stress. Now the dress has arrived but can't offer me a slot for a fitting until 6 weeks time which is 7 days before the wedding!! More stress. read more

I found this site after I'd ordered my dress from Losners and was terrified - but honestly? I have had no problems whatsoever with them. When my dress came in it only needed an inch taking in on the bust/one out on the hips (and that could well have been my size changing!) and that was done by the seamstress with no extra charge. The length was perfect. I had 3 fittings appointments, each of these was during the week, but I didn't even ask for Saturday's - it makes sense that they need to keep this free for new sales, otherwise they wouldn't keep afloat! All the girls and the manageress were fine with me - yes at my initial appointment we were asked to wear gloves to check the dresses, but that's so as they can sell the samples - and it's hardly a great trial. My dress was absolutely beautiful, and beautifully looked after by them. The only thing I'd say is that the zip broke on the cover they used for it, so it might be good if they stocked more expensive ones and offered you to pay for them. read more