After a fairly blunt and somewhat rude telephone booking I was extremely apprehensive about this appointment and whether to turm up or not but I knew the store stocked dresses I was itching to try so I bit the bullet. The sales lady Nikki was fairly aloof at first but soon warmed up and got into the spirit of things, adding lovely accessories to the dresses I was trying and making great suggestions about the styles etc. She didn't help me into the dresses as much as I wouldv'e liked but the dresses themseleves were in fantaastic condition for samples and she had a fab range of various styles and designers. It's a very expensive store but you get what you pay for as the quality of the designs/dresses was leaps and bounds ahead of Berkhampsteads offerings. Fitting room couldve been a bit nicer, maybe on a raised carpeted area or something with better mirrors as well. Glad I went though as the dresses and accessories were right up my street....maybe the one is in there but I am still looking. read more

I'm writing this some time after my appointment but felt they should have more than one review on here. The Bride in St Albans is the more premium boutique in town. You need a healthy budget to even consider going here, and they do verify this when you call for an appointment. The stock a wonderful range of high-end bridal designers, including Sassi Holford and Jenny Packham (a favourite of Princess Kate). They also stock a nice selection of styles and fabrics, which is not the case at many shops which tend to favour satin or lace. In my opinion, the dressing rooms could be improved given the price of the gowns. There was another appointment happening at the same time as mine, and I had to walk through her dressing area to get to mine. I feel like you want this moment to be more private than that. The assistant (whose name I have unfortunately forgotten now), helped me into the dresses and also provided further suggestions to the ones I picked. Samples here did seem to run smaller than the other shops (maybe because they're high-end designers?) but it did mean my underskirt (read bum) was often hanging out the back of the more fitted gowns! My mum loved one of the gowns I tried on here, but I fell in love with one in another shop. read more