Located on a quiet little square just off one of the main shopping streets in central Cambridge, this is a branch of the Bravissimo lingerie chain specialising in underwear, swimwear and clothes for women with larger cupsizes. The premises are arranged over two levels, the display and till on the ground floor and the fitting rooms as well as a waiting area (with magazines for men and women) downstairs (no lift though). It is a beautiful shop with a feminine, bright and friendly atmosphere.
The fitting assistants in Bravissimo are incredibly helpful - most of them are customers in the shop themselves, so they understand their clients' predicament. Also, they are extremely well trained at fitting bras without resorting to a tape measure (doesn't work for large cupsizes). They are happy to make suggestions, fetch different sizes and check the fit. They go about their business cheerfully and without embarrassment, so you can just relax and enjoy the experience. Getting fitted there has changed my life, no more back ache!
The goods for sale are not especially cheap, but the quality is very good and on the whole it is no more expensive than other specialist retailers.
The shop does get very busy at the weekend, so if you need a proper fitting and advice I'd advise to visit during the week when the assistants can give you all the help in the world. read more