When I think of Primark I think of big queues, big crowds, modern stores and cheap clothes but also…read moreclothes on the lower-quality side, mainly down to the price with Primark basically being a clothing version of ALDI.
Located on Church Street, it is basically right bang in the heart of the One and the centre of Liverpool so the location here is really good, the store is quite large and is in an old building so is nowhere near as modern on the outside, or even the inside as other Primark stores I have visited including stores in Gateshead, Cardiff, Newcastle and Amsterdam, most of which I have visited in the past and awarded a three-star rating to.
A lack of renovation could let the store down more than ever now, following H&M locating into the old BHS unit, with a more modern store as the retailer is similar to Primark so action is needed soon.
This branch of Primark in a way reminds me of Southport's store, inside it isn't too impressive or modern - which is a shame and it contradicts what you would expect considering Liverpool is a big city, the second biggest in north-west England.
I didn't like this store, not just because of the poor overall feel but it just was really untidy, I lost count of clothes on the floor before even getting to the men's section (the ladies section os on the ground floor), and by the looks of things, it looked like it had been that way for a while and staff were unbothered by it, and not doing anything to change it, making it an unsatisfactory and unpleasant place to shop overall.
An untidy, uninspiring store which even lets Primark down, if you compare this to other branches of Primark including those in Gateshead and Amsterdam, which I did like, it looks like a completely different store, mainly down to the overall feel, staff and cleanliness of a store, this isn't a store I can reccomend or justify anything over a one-star rating for on this occasion.