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    Blue Nile

    4.8 (58 reviews)
    Open 10:00 am - 9:00 pm

    Blue Nile Photos

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    My beautiful oval diamond solitaire
    Lauren J.

    My husband gifted me a diamond ring to celebrate our wedding anniversary. I knew I wanted an oval cut and had a clear idea of what I was looking for in terms of color, cut, and clarity-but beyond that, I didn't dive much deeper into the specifics. We chose Blue Nile because of their extensive collection and the convenience of having a showroom nearby. We didn't schedule an appointment but as soon as we walked in, we were warmly greeted by Gulalay "Gul". She was incredibly knowledgeable, kind, and easy to work with. I shared my vision with her, and she took care of the rest. Later, in my excitement, I began researching more about oval diamonds. That's when I learned about the importance of proportions--things like the ideal length-to-width ratio, depth percentage, table percentage, and girdle thickness. I also came across tips about avoiding diamonds with a dark "bow tie" effect. I started to worry that I hadn't considered all of this when choosing my ring. But to my relief--and amazement--it turns out that Gul had already done all that work for me. Without me even realizing, she had hand-selected a diamond that checked every box. In fact, when I went back to the Blue Nile website to compare diamonds with similar specs (color, cut, carat, and clarity), none matched mine as perfectly when factoring in all those subtle but important details. It became clear to me that Gul is truly an expert in her field. Her ability to find the perfect diamond-even when I didn't know what to ask for-speaks volumes about her skill and dedication. I wholeheartedly recommend her to anyone shopping for jewelry at Blue Nile. She made our anniversary gift even more special, and I couldn't be happier. Thanks so much Gul!

    2c natural gia cert emerald cut diamond set in diamond basket and platinum band.
    Jennie S.

    My husband and I went in to look at a new ring for our 30th anniversary. Thongsay was so helpful. She explained everything from bands to diamond cuts and clarity. We picked on out and she put it in hold so we could think about it. My husband ordered the ring. It is amazing! I can't believe it is mine. Thank you Thongsay and Blue Nile.

    1 carat
    Chef Will G.

    I purchased a diamond set over 10 years ago via online. I saw a commercial on a major network and did some research. I was contemplating getting a Tiffany set, I decided to go with Blue Nile online. While at the mall today I noticed a Blue Nile store and asked about upgrading to a larger diamond, it was a couple hundred dollars more. Came back with my wife and the sale-person was at lunch. Robert informed me that to trade in I would have to purchase double the price of what my original diamond cost. I just stated that I was not informed about an hour earlier. Robert got a bit condescending about his diamond knowledge and all that sale-pitch jargon and that he had 30 years experience in the diamond business. Then I informed Robert that I did my homework before I ordered diamond online, only a fool would do so otherwise. I took a chance with Blue Nile and I was satisfied with that purchase at that time. However with this experience I don't think I will be doing business with them again. I have attached pictures of the diamond I was looking at to upgrade. By the way they did clean my wife's ring and it sparkled.

    Sky Blue Topaz Round Rope Bracelet in Sterling Silver
    Blair H.

    Update: I still have not received my refund - see 1 star review about the Sky Blue Topaz Rope Bracelet posted a week and a half ago. This process has taken almost 5 months now and they have stolen hundreds of dollars from me. Blue Nile is a thieving, dishonest, subpar company and you should not waste your time or money here. They stole my jewelry and my money and have caused me hours and hours of stress and anxiety due to poor customer service. Please read my recent one-star review for more information.

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    6 months ago

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    1 year ago

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    7 months ago

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    7 months ago

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    8 months ago

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    1 year ago

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    3 years ago

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    4 months ago

    I had a great experience at Blue Nile! They helped with resizing, educating and cleaning. Every time I come in, staff is so helpful!

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    2 years ago

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    9 months ago

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    5 months ago

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    5 months ago

    Thongsay was very helpful and the price was very reasonable and I would definitely recommend this place

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    9 months ago

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    2 years ago

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    5 months ago

    I appreciate Thongsay, her vast knowledge and great communication. Quality and value.

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    2 years ago

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    1 year ago

    Great experience at the store. Very helpful staff and good selection available on site. Mike was a huge help. I'd definitely come back!

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    10 months ago

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    1 year ago

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    10 months ago

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    1 year ago

    I have the best experience with Ms. Thongsay. I will absolutely be back for more jewelry.

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    2 years ago

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    2 years ago

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    2 years ago

    Walter Sally was super helpful during my ring creation process and answered all of my questions! Would recommend to a friend!

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    1 year ago

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    2 years ago

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    2 years ago

    Wonderful service! Helped me out right away. Super friendly. Came in for a repair and they did it right away and informed me on the process.

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    2 years ago

    Michael provided us with an excellent experience. Very personable and funny and had adequate knowledge on every question we asked!

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    Page 1 of 2

    Ask the Community - Blue Nile

    Review Highlights - Blue Nile

    Once I saw the bracelet on me, I knew it was a match and Thongsay even let me know the bracelet was on sale.

    Mentioned in 10 reviews

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    Legacy Jewelers - Front of the store

    Legacy Jewelers

    5.0(69 reviews)
    9.1 mi
    Luxury
    Certified professionals

    I can't say enough great things about Legacy Jewelers in Folsom. They recently helped me with an…read moreextremely difficult knot in my girlfriend's gold heart necklace, a task that clearly required patience, skill, and a steady hand. They took their time and handled it with incredible care and attention to detail. Not only did they resolve the issue flawlessly, but they also went above and beyond by beautifully cleaning the piece. It looks better than it has in years. The staff was genuinely kind, attentive, and truly listened to what I needed. You can immediately tell this is a family-owned business that takes pride in their work and sincerely cares about their customers. I'm incredibly grateful for their professionalism and craftsmanship. If you're looking for a jeweler you can trust, whether for repairs or your next special purchase, I highly recommend Legacy Jewelers.

    This business illegally charges sale's tax for services. If you are only obtaining services and…read moreare not purchasing an item, make sure they do not charge you sale's tax since sale's tax is only applicable to purchasing a materialistic item. This information can be verified with the California Department of Tax and Fee Administration - Publication# 73. I visited Legacy Jewlers to have my wife's rings resized. Upon the initial visit I met with one of the owners, Kevin who was very friendly and was able to assist us with determining the proper sizing of the ring. He mentioned it would take about a week to complete. The cost to resize (1 size down) a gold ring and platinum ring was $120. When picking up the rings I met with the other owner, Nick. He included sale's tax even though CA sale's tax is only applicable to purchasing materialistic items and not services. I explained that CA sale's tax is not applicable to services and he could verify this information with the California Department of Tax and Fee Administration (CDTFA) which is the CA State Department that administers the Seller's Permit which is required to operate the business. I even offered to show him exactly where this information could be found on the CDTFA website since he had a computer nearby. He declined and said he wasn't changing how he charges customers even though he refunded me the illegally charged sale's tax. It was interesting to encounter a business owner oblivious to the law while declining to learn and apply the law to prevent an audit, fees, and potential Seller's Permit revocation by the CDTFA.

    Photos
    Legacy Jewelers
    Legacy Jewelers
    Legacy Jewelers - Outside of the store

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    Outside of the store

    Adam's Jewelers - My Grandparents rings

    Adam's Jewelers

    4.5(107 reviews)
    2.3 mi
    $$

    Very friendly. Fixed my small sterling silver ring (it was bent out of round) while I waited. He…read morealso cleaned it and made it really shine.

    I had a custom 14k gold pendant made here. The piece is well made, looks great, and I'm happy with…read morethe design. I'm sharing my experience regarding the weight. I was initially quoted a thinner, lighter pendant. When I said I wanted something more substantial, Adam offered two upgrades: 2.5mm at approximately 13.5 grams, or 3mm at approximately 15.5 grams. I chose the 3mm option. At pickup I asked how much it weighed. Instead of being shown a scale, I was told to hold it and feel the weight. After I pressed the question, I was told that he thought it came in around 14.1 grams. When I weighed it at home, it came out to 12.75 grams -- below even the lighter option I'd passed on. When I raised the difference, I was told that some gold is lost during casting and finishing. I did not believe this response was adequate for nearly 3 grams of missing gold. Just something to keep in mind if you're ordering custom gold work and weight is part of what you're paying for. Update: In his response, Adam states that "we never talked about the weight until you asked" and "we do not sell custom-designed pieces by weight." I have a text message from Adam dated February 24 that reads: "If we make the pendant 2.5mm thick the price will be $2495. The weight will be Approximately 13.5 grams. If we make it 3.0mm the weight will be approximately 15.5 grams and the cost will be $$2695. Please let me know what you will decide." A screenshot of this text is attached. He also offered a $100 refund which I have not received.

    Photos
    Adam's Jewelers - Orange and white diamond earrings designed by Adam

    Orange and white diamond earrings designed by Adam

    Adam's Jewelers - Custom three ring design and Rolex watch all purchased through Adam's Jewelers.

    Custom three ring design and Rolex watch all purchased through Adam's Jewelers.

    Adam's Jewelers - Both rings

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    Both rings

    DeVons Jewelers - Custom ring

    DeVons Jewelers

    4.4(175 reviews)
    0.0 mi
    $$

    There's not enough good things I can say about finding Oscar…read more My wife and I are finally getting to the place in life when we can build a watch and jewelry collection that reflect our shared loves and lives together. We absolutely hit a jackpot finding Oscar. He's patient, detailed, informed and very thorough. Just a great guy all around. He cares genuinely about our life experiences and the goals we have in mind to reflect that. It never feels like he's trying to just guide us to a purchase. He's got an incredible eye and sense of design. Our experience having him guide us through creating a custom ring was unbelievably personal and meaningful to us. We're an eclectic couple and i think most people would see us and see something on the outside that doesn't always reflect what's on the inside. Oscar took the time to get to know us and see who we really are. That's pretty special.

    Another amazing experience with Tony at Devon's Jewelers!…read more I originally came in just to have my watch cleaned and maintained and have my ring resized, but as always, the staff greeted me right away, asked questions, and made me feel taken care of. That consistency is why I'll never shop anywhere else. Unlike other jewelers (I had been looking at Brilliant Earth for a lab diamond, but they never seem to want to help us), Devon's always makes me feel welcome. This visit was extra special because while Tony was working on my watch, I spotted a unique ring that immediately caught my eye. I thought it was beautiful but told myself I didn't need it. Turns out, my husband secretly asked Tony to hold it and surprised me with it for my birthday! It's different, gorgeous, and even though I'm not usually a yellow gold person, it pairs perfectly with my watch. To top it off, it's a lab diamond, exactly what I had been wanting. Tony has helped me before too, like finding a new chain when my charm kept catching on the clasp of my necklace. Every time, he listens, finds solutions, and makes the experience easy and enjoyable. Devon's Jewelers (and Tony especially) are simply the best. If you're looking for knowledgeable, friendly service and beautiful pieces, this is the only place I'd recommend!

    Photos
    DeVons Jewelers - Engagement ring

    Engagement ring

    DeVons Jewelers
    DeVons Jewelers

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    Blue Nile - jewelry - Updated May 2026

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