Came in here with my daughter to buy her first longboard, wanting to support a local business. When…read morewe asked to test ride a couple, the staff wouldn't allow it, only offering their 'test board'. If you know anything about skating, one board can be completely different than another, so this is useless. Considering all the nuance (shape, length, flex, weight) that go into a longboard, it is insanity to think that a customer would drop $160+ (their lowest price) on something that they can't test on the sidewalk. In 30+ years of skating and surfing, I have never been to a shop that wouldn't let you test out such a big purchase. Leave this shop to the tourists and posers and spend your money somewhere that actually cares about the culture.

We just got home from our IRB trip and shopped at Nekton several times during our stay. Spent…read morehundreds of dollars here as it's such a cute shop with great brands, but it needs major help in the customer service department. The girls working the shop are more interested in gossiping/talking amongst themselves and staring at their phones than being welcoming, helpful, or kind... esp the ones working on 8/11. We likely would have spent much more, but we got the feeling they would have rather us just left than buying anything at all. We witnessed them treating many others this way -- including a surfer who came in looking for an accessory to his board, who was sent away with nothing but a weird attitude. Idk, maybe find new employees.

Came here because even though we aren't TECHNICALLY tourists, my fiance is addicted to buying…read moresunglasses. Pros: - Actually a not bad place to get souvenir type knick knacks (LITERALLY everything: magnets, shot glasses, hats, sunglasses, flip flops, you name it). - HUGE - huge t-shirt selection of all things Florida/Indian Rocks Beach, from tacky style to styles that are actually pretty legit - I got the world's comfiest light sweater here, no joke, for about $25. It's literally the one souvenir item that I use weekly (pic for details) - Great location right near the beach so that if you forget anything (towels, flip flops, sunscreen, sunglasses, etc.) you can easily buy it here. - Prices seem reasonable for the locals, decent for tourists. Love that it's not swarming with tourists even in busy season, since there's so many beach shops to go to, or everyone already owns everything they need. - I like that the staff isn't super IN YOUR FACE like some souvenir shops in some cities, like making you feel pressured to buy stuff. - Seems covid conscious, everyone was wearing masks Cons: - if it's SUPER busy parking could be tricky during the day, but there is a small lot with some spots.

AWFUL..!! It's conveniently located but that's it. Overpriced BY FAR. Cute but super cheap China…read moremade overpriced clothes and super overpriced rob-you food. Rude awful management. Daughter (15) bought a cute cover up top. We noticed next day it had a hole in - hard to see. Wife brought it back for return and gave them the card it was purchased under and they were SUPER DIFFICULT for an exchange to the point they called the police in that hang out outside? It was an unbelievable scene and something my wife would have just given up on, but because they were so ridiculous about it she stayed and insisted on the return. Why bring police in to stand there. To intimidate? After a short while they had the police officer camped outside come in. Why? To intimidate? So dumb. There's plenty of other stores. Shop here if it's your last option. Seriously overpriced, too. $9 for package of Oreos? I couldn't do it, but my wife did and regretted it.

Awesome staff, good coffee. Matcha was good too, very strong. They also have gf options for…read morepastries. Super cute shop for boho and high quality surf attire/beach wear/just want us Florida people wear every day. Really bright and fresh ambiance for working, nice sunlight from the big windows. Right on the beach so you can walk.

Great coffee with cute clothes and other trinkets to buy! An interesting mix of items together that…read moretruly embody a surf shop. Coffee: Iced Caramel Latte. Great balance of flavor with cute cups!

Friendly service & great location across the street from Madeira beach (south of Clearwater/Pier 60…read morearea). Which is a great location because it's not as touristy. It's also near John's Pass Village & Boardwalk. We came to rent paddle boards and they gave us a rate of $15 for two hours! We discovered them on groupon so I don't remember if it was a special rate or not. They told us that they weren't too strict on time and if we went a little over, it'd be okay. And if they needed them to rent to new people, they would flag us down. Very nice people. All you do is go into their shop, which is also full of cool merchandise, and pay for the rental. You then get access to a FREE parking lot and they'll drive the paddle boards to the beach. This was my first paddle boarding experience and it was awesome thanks to these guys!

Today we went out paddleboarding! The owner Josh was absolutely amazing! He closed up shop to help…read moreus get on the paddleboards and showed us how right behind the shop! He even offered to take pictures of the group once we were all out in the water. It's a great local shop! We went right out in the intercostal waterway and saw multiple manatees!!! Such a great time and an amazing local business! Thank you Josh for making our morning memorable! See you again soon!

Great service and communication! Josh gave us a great deal for a 2-week rental on beach bikes. He…read moreeven brought two different styles to our hotel for us to test ride first. We didn't use a car at all on our vacation! We pedaled up and down Gulf Blvd for everything we needed.

They were awesome. They drop your bike off ... most condos have a bike rake...like it ...they text…read moreyou the password...for your lock... enjoy your week and they pick it up

Just what I was looking for! After going to overpriced stores downtown, I found the flip flops with…read morea small heel I have been searching for! The people at the counter were friendly but didn't hover. I wish I had come here first :)

A ok, but it isn't a true beach shop bc they don't carry beach umbrellas or sunglasses…read more If youre looking for clothes for the beach, they have a good variety of bikinis, board shorts, sun dresses, etc. They also have skateboards. Definitely more of a clothing store and not a buy everything you need for the beach.

The sales person working behind the counter was not friendly. I will shop elsewhere. I was looking…read morefor items they were sol out of which is out of their control. The beach theme music was nice in the store.

Found everything we needed for our beach day and the lady working today, sadly I forgot to ask her…read morename, was amazing. She was incredibly sweet and helpful. Glad we stopped in here for our supplies.

Great selection of shoes. Got a pair of Birkenstocks for the beach. They carry shoe brands that are…read moreknown for comfort.

Pretty generic surf shop... everything was fairly priced though. I would recommend if your just…read morelooking for a small little surf shop.

This is a great spot for beach town attire. They don't carry the typical cheap souvenir or resort…read morewear you find in any tourist town. It's actual NICE merchandise. Go here if you like quality.

Beach company is a hidden gem! A trendy store filled with surf brands like rip curl and RVCA as…read morewell as "life is good" and jewelry/gifts! There is something for everyone, don't miss it!

Found this little boutique tucked away in the corner and was very surprised. I walked in there was…read moretons of women's clothing and accessories.The owner was there and extremely helpful. One of the dresses was a bit long and she offered to tailor it there on the spot! I bought a sundress and a dress for dinner which both fit great. I will am definitely coming back!