Expensive and Good Quality
You know you have to check them out at least once. I was well on my way in my journey to figure out the local diamond industry by the time I wandered into Birks. Four C's? Check. Hours on Pricescope? Check. Understand the difference between GIA, AGS, EGL and IGI? Check. Looked online? Check. Good friends have recommended them? Check.
I wondered into the West Vancouver Birks with the mission of deciding how they compared with other high end good quality establishments. I really found Birks to be okay. The sales representative spent a good half hour with me showing me various styles of rings and sizes of diamonds. She even let me look on her computer to show me how they had access to the entire inventory of all the Birk's locations across the country. I was impressed with the level of customer service and the quality of their products.
The main reason I wasn't seriously considering buying from them was their prices. They were very high for what they were offering. Mind you, you'll probably have a hard time getting significantly better prices for good quality products unless you are willing to go online. The rings I was looking at varied in price from about $5000 - $9000. They were gorgeous rings with very brilliant diamonds, mostly white gold with GIA certification. Not bad. The kicker though comes when you start looking online. Birks does not have a monopoly on nice diamonds, good quality rings or even customer service. The larger more reputable online stores price their premium brand diamond engagement rings much lower than our local stores can. It's too bad. I hate the price discrepancy between our stores and the ones across the border. But when you are talking differences of up to 50%... man that's a lot of money.
So I left Birks and went elsewhere. I brought my diamond in from Whiteflash and had it locally set in a custom designed ring for around half the price I think it would have cost at Birks. read more