Specialties
BIG FISH PR is an award-winning boutique public relations agency helping high-growth startups, challenger brands, and Fortune 50 companies earn meaningful visibility through strategic storytelling and earned media. Guided by its “BIG Agency Outcomes, Boutique Agency Service” philosophy, the PR agency delivers senior-level expertise with hands-on collaboration and measurable results.
Founded in 1999 and headquartered in Boston, Massachusetts, BIG FISH PR specializes in earned media, media relations, product launches, thought leadership, crisis communications, AI visibility, and GEO (Generative Engine Optimization) strategies that help brands build authority in both traditional and AI-driven search environments. The agency works across consumer technology, AI, robotics, travel, aviation, IoT, sustainability, safety, and lifestyle sectors.
Known for helping take Ring from startup to Amazon acquisition, BIG FISH PR has also represented brands including ASUS, Alexa, Blink, multiple airlines, professional athletes, and the Nation of Iceland. Since 2006, the agency has supported launches at CES, securing national media coverage, product reviews, and industry awards for innovative brands worldwide.
History
Established in 1999.
BIG FISH PR was and still is built on a simple principle: Assemble a team of creative, highly talented professionals and integrate their strengths to deliver public relations campaigns that capture mindshare at critical touch points. The agency gets its name from the 1998 novel "BIG FISH" by Daniel Wallace.
Meet the Business Owner: David R.
As CEO and founder of BIG FISH PR, David is responsible for guiding the agency's overall business operations, growth, and success. He has led BIG FISH since its inception in 1999, building and leading the team, charting its course, and forming it into the PR agency of excellence it is today. David has a passion for bringing new brands and businesses to market, developing PR strategies to overcome communication challenges, and positioning brands to generate awareness and win greater market share. Over the course of his career, David has successfully developed and executed PR campaigns for a broad range of B2B, B2B2C, and B2C clients that created value through increased awareness, credibility, and influence. David and the BIG FISH PR team have successfully brought over 300 new companies, brands, products, and services to market. Since 2002, David has spent his evenings as a PR professor at Emerson College where he researches PR campaigns, strategies, and technologies.
