This is a convenient shop for visitors to the Cherokee, NC area -- including those visiting the…read moreGreat Smoky Mountains or the southern terminus of the Blue Ridge Parkway. Easy access from Rte. 411, sufficient parking, good selection, efficient staff, and very good prices.

They're the only game in town and they sell liquor so yea, I'd recommend them if you need a bottle.read more

We waited until we were in town to pick up a few things for a cabin stay. The shelves were well…read morestocked. It is probably important for people not from around here to know that when they say liquor store, they mean liquor store... get your beer at the gas station or grocery store & same for your mixers, if you need them. The prices were reasonable & staff weren't exactly friendly.

rude service, dont ask them a simple question, you'll get a very smart response. fair pricesread more

Great selection and typical products for a liquor store. Great prices. We will return oftenread more

NC is the first state I have lived in with state run liquor stores. It's horrible. I really miss…read moreindependent and chain liquor stores. The variety is better and the pricing is lower. That said, it is what it is here. I have been to several ABC stores. This one is one of the better ones. The service is consistently friendly. The store is well organized and clean. I prefer scotch and this ABC store has a good variety of scotch options (for an ABC store).

be advised not to go to the ABC store in Brevard by the Walmart had a very nasty experience. Was…read morethere the other day and I'm 28 years old and I touched lot of alcohol and didn't get carded. Got carded today and didn't have my drivers license my dad was with me who he's well over 60 and we were told to go to another store. Please be advised not to go to the store. Take your service elsewhere where people actually have respect.

This store has a fantastic selection of bourbon and other spirits you won't find elsewhere…read more Although this is indeed a liquor store, the word "Store" is not actually part of the name. The name is just "Brevard ABC", which should be apparent from the logo posted by the business owner. Why must I be surrounded by frickin' idiots?

Back to leave another review. This place is always clean and well maintained with a staff that is…read moreout of this world helpful and engaging. They offer food snacks that provide a nice convenience but it's the sought after bottle selection that matter to be. Many liquor stores exist in Gatlinburg but if you are looking for unicorn type bottles like; Pappy Van Winkle, Weller, Elmer T Lee, Rock Hill Farms, etc. You have a great change of finding rare bottles here. This is the areas biggest store and biggest selection. I picked up this bottle of Old Forester Birthday Bourbon just last week.

Awesome place. We were quickly greeted by the staff when we walked in and offered a sample…read morecranberry vodka drink! They had a nice beer selection separated by state, warm or cool. All the liquor you could ever want, and an entire room of moonshine to select from. Pricing was a little high for local beers butIf you need to pick some drinks all in one spot, this is the place to go!

Love this store. Great finds and selection in a small space. Super friendly owner and staff. Fair…read moreprices. We stop here every time we're in town at least once!

Super nice people. Great selection of hard to find bourbons. They will order for you. A lot of…read moregreat finds in a small space.

Cackalack Crunk! I'm not from around here, so I wasn't used…read moreto the concept of a government-run liquor store. The gubment runs all the liquor stores in this state! I had heard that it's similar to going to the post office, but for booze. The government doesn't have any competing liquor stores in the state, so they can run their stores however they want. What are you gonna do, drive to Tennessee for that whiskey? Perhaps... But I came in and was pretty pleasantly surprised with their selections and prices. They didn't have the lavish displays like you see in some liquor stores. But I was happy to see that they had a North Carolina section, where they sold about a dozen different locally produced lines of booze, with a nice display and cards explaining a few facts about each liquor. The store didn't sell any beer as far as I could tell. No beer in liquor stores seems a bit foreign to me. The clerk was friendly and made some good recommendations about flavor infused Cackalack moonshines. Parking was easy, and the store was safe and clean. For being a government run operation, there was little/no paperwork involved other than showing my government issued ID.

They literally make you show your driver's license to be able to use a credit or debit card. If the…read morename on the card does not match your license, they will not sell to you. What if you're using a nameless prepaid card (like from a tax refund) or you're using your spouse's card etc. From a legal standpoint, in NC a business can't refuse a transaction if the card is signed on the back. And look, I understand there are criminals out there that steal credit/debit cards. However, that doesn't give this business to treat normal customers as such. The next time I go into this store, I'm going to have my phone out recording. When I get refused service for trying using my wife's debit card (which is a joint account with my name on it), I will file a lawsuit. Whenever I win, every employee following this policy will be out of a job. And if the store manager is enforcing this, I will see to it, that she will get fired too.

Great bourbon selection and friendly helpful clerk. Nice overall atmosphere. I'll be back.read more

Friendly folks and a neat, clean and well stocked store. Always a pleaser to drive to Murphy.read more