One of our favorite places to shop when we are in town. Large variety of clothing for all ages…read more Check the back for the kids section - cute and functional beachy items for your kids and grandchildren. A little pricey, but all brand name clothing (if that is important to you). Lots of fun stickers here too.

We loved this store and went to it 3 or 4 different times to buy things we saw elsewhere more…read moreexpensive. There is a huge selection of clothes and they weren't out of any sizes that we needed. The employees are friendly and are always working to make the space better and more appealing.

This boutique is larger than expected - with two expansive rooms that go further back than I…read morethought. It is filled with expensive name brand ladies beachwear and resort wear clothing and had some fitting rooms in the back. Accessories and shoes and belts and some coastal decor was also available. The other side had some nice men's clothing as well. The clothing in here is pricey - like Tori Burch and other brands - think between $150-300 per item you select. There is a small sale rack in the back of the store near the fitting rooms. Staff weren't especially friendly but they were busy - so no biggie.

This is a great store if you're looking for high quality clothes! They sell most of the high end…read morename brands you'd think to see at the coast, and some I'd never heard of but liked. They have a men's side and a women's side, and I think the men's has a better selection than the women's. Whoever their buyer is for men's clothes does a really good job!

This well stocked little store has some very unique items. It is my favorite store in the Beaufort…read morearea. The owner was friendly and helpful and had so many items that were not in the other stores. I purchased a nice purse and later saw the same brand in several other stores. The one I purchased here was a better style and cheaper than all the other stores. I purchased some other items as well and was tempted by many other items in the store. If I come back to Beaufort, I will hit this store first!!!

In Beaufort, NC, this shop will draw you in!! I was mesmerized by the mermaid sign as we walked…read moredown Front Street and had to take a peek! It was mermazing! The store was filled with creative items, many hand crafted by local artisans. The signage wall of salty mermaids is so cool, I wanted one of each! The glassware is dazzling! The room of chimes is fascinating! And the jewelry is gorgeous! I kinda went nuts in here! I left with mermaid jewelry, stationery, mermaid coasters, keychains and tons more!! You are bound to find cute gifts or home décor for yourself or for a fellow mermaid or pirate!! This shop mermaid my day! The prices are decent and the service is friendly!

There are very few times I write reviews - but when people are so blatantly RUDE, it just gets away…read morewith me!! My daughter and I walked in earlier today and two clerks, who were 'folding' shirts, treated us like we were scum of the earth! They shifted in their heels and acted 'busy', trying to not breathe the same air as us, much less speak - OH! The horror!! Eye contact? Ewe. Twice we passed them --- and it was so obvious they did not think we had the 'money' to spend there. Guess WHAT - I would rather Google your brands and order from a stranger across the country then bless them. I HOPE they work on commission! My packages will arrive first of the week :)

This place is by far the most well stocked store on the coast, be that it is well stocked with both…read moregreat products and great service. I could not have asked for a better experience here. The workers were attentive and assistive as I browsed the store. Thank you to whomever is running Island Outfitters, because they are handling business the right way. It was truly a refreshing experience, 10/10!

Beautiful shop with amazing jewelry and home decor. I make sure to visit this shop every time I am…read morein Beaufort. The owner is warm and friendly and has gone above and beyond in helping me get the perfect gift.

A wonderful store with lots of sweet items for the home!! She is also a jewelry designer and has…read morereally wonderful pieces, and women's clothing too!! A true gem in beaufort be sure to go check it out!

Snobby. Unless you 'drip' money, don't expect to be spoken to! The people there will not even make…read moreeye contact.

This shop has wonderful women's clothing & accessories. The owner, Barbara, offers a varied mix of…read moreunique apparel & very colorful, comfortable, stylish items in many different materials. Cashmere wraps & scarves at amazingly affordable prices. Purses & shoes and I bought 2 raincoats once! One was a reversible wrap. Excellent sale in January! The staff is friendly & warm. Worth the drive.

Flashback to New Years Eve 2010... Auld Lang Syne is all set to play at the Arendell Room and the…read morewaitress has on a "crush-worthy" sequin little black dress. This LBD had major star power and made me do the unthinkable, "Excuse me. Where'd you get your dress? It's super cute." She unreservedly replies and points, "Oh, across the street at James like a few hours ago." I was taken aback that quite possibly the cutest little sequined number I'd ever seen hails from across the street. "Really!? Hrm...." Flash-forward four months to Easter weekend with some time to kill, I stop at James on a lazy, Saturday afternoon. I was immediately greeted by the 70% off rack and a chic but simple L. Space burnt orange bikini for $20! Score! As I browsed some more, the sticker shock set in as even on the 70% off rack I began seeing dresses for $60 or more. Whoa, I thought we were just casually browsing here... James specializes in high-end contemporary fashion with great, contemporary designers (and mostly American) like Black Halo, Hudson, Tart, and Ella Moss. Speaking of Black Halo, they had an ultra chic, sharply tailored Rouland Mouret-esque dress that was calling my name, except for the $340 price tag. I thought James is an incredible find, especially in Morehead City - all the fashions were unique and stylish, however just a bit overpriced. I know that's their typical price point (elsewhere) and there were several pieces I wanted but just wasn't prepared to drop $129 on a blouse or $200+ on a trendy one shouldered or drapey summery dress; maybe for a few key sought after wardrobe staples, but James isn't that kind of store in my opinion.

From the owner: Providing the Crystal Coast with the latest women's fashions since 2007.read more

For a vacation town the store should remain open later, especially in the summer. People tend to…read morewant to eat then shop.

When the owners/managers can't be bothered to wear masks despite the public health crisis of Covid…read more19 I don't feel like I can support the business. They have very cute stuff but as a healthcare worker who has been working in a hospital for the past year I'm gonna need these ladies to step it up a bit. I mean, you sell masks but don't wear them?!