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    Be Salon

    4.8 (56 reviews)
    ModerateHair Salons
    Closed 10:30 am - 7:00 pm

    By appointment only

    Updated 1 month ago

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    Response time

    3 hours

    Response rate

    100%

    Services - Be Salon

    Blowout

    Chemical treatment

    Color only

    3 More Services

    Haircut

    Cut and color

    Hair styling

    Be Salon Photos

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    Recommended Reviews - Be Salon

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    Reviews With Photos

    Day after 'roll out of bed' hair.
    Sandra K.

    This salon is excellent. I was in desperate need for a complete overhaul of my (long, frizzy) hair and looked all over town to find someplace that I felt comfortable going to. Because I wanted Japanese straightening, it was important that I go somewhere that didn't over do chemicals, had solid reviews and where I didn't feel like the people would be distracted or too busy. This place fit the bill PLUS they are a local, small business within walking distance for me. It was also one of the most affordable places for the treatment and cut I received. I cannot say enough positive things about my experience. I will absolutely go back regularly for my haircuts and, when needed, any other services. Ben and his assistant work together seamlessly and are exactly what I was looking for - so glad I found them.

    Before haircut!
    Bev Z.

    It's been 84 years... jk, 6 months since I got my last haircut. But as soon as SF announced reopening, I was dying to get out and refresh my hairstyle. I browsed Yelp extensively to try and find a place that was affordable, experienced with Asian hair, and could deliver a specific cut/style (when I'm looking for a basic trim, I just go for one of those $15 places in Chinatown). I read the reviews here and was surprised by the great ratings. I messaged for an appointment and had to wait 3 weeks (so book ahead). But, for the price and the good press, I was willing to wait. I'd say Ben delivered. I told him what I wanted, and he gave me his feedback/showed me reference photos as we discussed the look I envisioned. There is a slight language barrier, but Ben's very easy to work with and definitely meticulous. All in all, $45+tip for a haircut I love. Will absolutely be returning!

    haircut!

    Wonderful haircut and incredibly kind people! Price was very fair, the salon itself was comfortable, and I walked out feeling refreshed and happy! Couldn't recommend more.

    Jan M.

    Saw the salon on Yelp and have really positive and good reviews so I thought I'd try it out since I haven't had any luck in other places for haircut that I like. But Ben is very detailed. I showed him what I want and he looked at my hair and gave suggestions on what would look good for me. I trusted his opinions and thank god I did. I went from long hair to short and I'm loving my new haircut. The service is really good too but Ben and his assistant are so nice and thorough! For $45+tip is a very reasonable price for good customer service and more!

    Clean, cozy, and modern!
    Julius T.

    Came for a haircut, left with a great experience! I typically prefer a no-frills fast cut, but 3 weeks ago I was left with an uneven haircut from another place. I had to fix it. I came to Ben after hearing great things from other people. I wasn't disappointed. Started with a wash, shampoo, and head massage (loved it). Then moved onto a meticulous cut from Ben. I showed him a photo of what I wanted my hair to look like. He made sure that everything was done well. Ben also used the double serrated thinning scissor with caution. I think that's one mark of a pro. Some people like to just chomp through all your hair with it which leaves it too thin and limpy after. Played on my phone and had coffee and snacks while Ben worked to even out my hair. Time passed pretty quick and voila! Done! Oh also, I liked the chair, it had a cushiony lumbar support to it. Very satisfied and will 100% come back the next time I'm in the area. Bottom line: Ben fixed my hair and I had a great experience at his salon (wash, massage, comfortable chair, coffee, and snacks)! Tip: you can try your luck with walking in, but I didn't want to risk waiting so I made an appointment.

    Jaxpi C.

    Ben is probably my favourite hairdresser. I used to frequent Ben's salon back in Hong Kong, but once he moved to America I haven't had the chance to get my hair cut/styled by him as I live in the UK. That is why I couldn't miss the opportunity of having my hair cut by him again -whilst visiting my family in America! He is as caring and detail-oriented today as he was before in Hong Kong. He never fails to meet my needs and always takes the time to make sure everything is perfect for his clients. Not only that, his wife Elke was very welcoming, treating me and my mum as being more than a client and making sure we felt as comfortable as we possibly could (she was also very good at washing my hair). The salon is small but very bright and tidy, including facilities such as a large (actually massive) selection of coffee and water to make sure we're hydrated and also snacks! It did take a long while for my hair to be done (bare in mind I did have my hair dyed and cut) but it was well worth it. 10/10 would recommend friends.

    Haircut and color by Ben! I love it!!

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    Page 1 of 2

    Ask the Community - Be Salon

    Review Highlights - Be Salon

    Found Ben and Be Salon on Yelp - discovered that this is a small business salon run by Ben and his wife.

    Mentioned in 45 reviews

    Read more highlights

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    Hector Estrada

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    I've been in SF for 8 years trying to find a hairstylist I actually trust, and I finally found…read moreHector. I went in not really knowing what I wanted, just vibing with some general ideas. Hector totally got it and did an amazing job. The thing that impressed me most is I wanted highlights without bleaching my hair, and he made it happen. Every other place said I had to bleach it. The salon is super clean, bright, and has a great vibe. Everyone there is really kind and helpful. Yeah, I had to wait for an appointment and send pics beforehand, but it was 100% worth it. Definitely recommend if you're looking for a great stylist!

    I recently reached out to this salon but, from what I gathered, is down to one stylist now--Hector…read more It seems the space isn't a fully staffed salon anymore, and the page hasn't been updated to reflect that. I was asked to send photos of my hair and then told that Hector is booked out for months. It would have been better to be upfront about that from the start instead of feeling like I was being screened as a new client. A friend of mine has seen Hector for years and recommended him, which is why I wanted to try. I initially hoped to see another stylist at the salon, but soon learned that that team member is no longer there. If the salon updates its information and availability, it would help set expectations for future clients.

    Photos
    Hector Estrada - After shot!

    After shot!

    Hector Estrada - Balayage and cut by Hector

    Balayage and cut by Hector

    Hector Estrada - Style by Akela

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    Style by Akela

    Arty - Mako did such a beautiful job for my wedding

    Arty

    4.2(393 reviews)
    3.4 miJapantown, Lower Pacific Heights
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    I don't live in SF anymore, but I make the 1 hour trip just to go to this studio every time I need…read moremy hair done. I love Romi and I will continue going here to see her!! Compared to the other studios I've been to, they are the most consistent, honest, and detailed. I have never walked out of this studio unhappy with how my hair looked, even if it deviated a bit from what I originally wanted. In the most recent time I went, I was absolutely blown away with how my hair turned out! So much that I think I will continue asking for this color for years to come, maybe until my hair can't handle it anymore lol I've been going to Romi for a few years for color and haircuts and I deeply appreciate how much attention to detail she has. In my case, she had noted down the colors that I've had before and uses that as a point of reference for my session. This is so helpful, especially since I don't remember what I asked for months prior. Since I liked my most recent color so much, I can walk into the studio with full confidence that I can ask for the exact same thing again because she has it noted down somewhere. Thank you Romi!!

    This review is for Yumiko. I had specifically requested her because of all the great reviews I've…read moreseen. I was going to make a huge change starting with 27 inch long hair and no bangs. I wanted to try out short hair with bangs! It was kind of a shock when I saw the final result, but I ended up really loving what she did with my hair. It felt so light afterwards! She understood what I had wanted just from a few words/photos, and even taught me how to cut/style my hair by myself if I wanted to recreate the look. The hair wash/massage was relaxing and felt real nice as well. Highly recommend Yumiko and will be coming back for sure! :)

    Photos
    Arty - Exactly 1 year after the digital perm. Yumiko's cut and perm make this hairstyle look good at any length.

    Exactly 1 year after the digital perm. Yumiko's cut and perm make this hairstyle look good at any length.

    Arty - Yumiko gave me this perfect haircut and perm to make my first trip to Turkey beyond perfection. Thank you!

    Yumiko gave me this perfect haircut and perm to make my first trip to Turkey beyond perfection. Thank you!

    Arty

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    David James - Beautiful blended color by Devon.

    David James

    4.8(295 reviews)
    2.9 miAlamo Square, Hayes Valley
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    Nielle is the best!! I'm so glad I found her, I would follow her around the Bay Area. She keeps my…read morehair looking fresh and healthy after it went through a major thinning process. A shoulder cut can quickly look crazy on me (mullet alert) but she was able to perfectly layer my hair with some face framing bangs to come out perfectly balanced. Also she's the easiest person to talk to, makes your appointment feel so relaxing and peaceful like you're catching up with a long time girlfriend - she is theeee best!!

    I've been going to Nielle for over a decade and from the jump she really listened to what I wanted…read more I originally came to her after a botched balayage I got in the Philippines, and she completely fixed it. From there, we did an 10 hour transformation going blonde and honestly, that appointment bonded us for life. I've never trusted anyone else since, she's basically my hairstylist and therapist hehe Her balayage is SOOOOO good. It always looks natural, grows out beautifully, and lasts forever without getting brassy. I'm pretty low-maintenance, and somehow my hair still looks put together months later because of her work. Her haircuts are also super clean, and she's actually the one who got me into curtain byayangs and I've stuck with them ever since. What I appreciate most is how much she cares about doing things the right way. When I decided to go back to my natural color, she didn't rush it or take shortcuts. She slowly transitioned me over time and kept my hair healthy through every stage. I live in Los Angeles now and will literally fly home just to see her, that's how good she is! After 11 years, she's more than just my hairstylist, she's someone I trust completely. Highly recommend!

    Photos
    David James - Cut by Sabrina.

    Cut by Sabrina.

    David James - Bleach and tone transformation by Devon.

    Bleach and tone transformation by Devon.

    David James - Bleach + tone and buzzcut on Devon, by Devon.

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    Bleach + tone and buzzcut on Devon, by Devon.

    Be Salon - hair - Updated May 2026

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