This vintage clothing store has apparently *just* opened on Grenfell Street. By "just" I mean that the morning I visited, they were still cleaning up the inside of the boutique from the launch party the night before.
The space has A LOT of potential: spacious yet cosy, great window frontage, staircase and second level. Bazaar Vintage have decked the place out with some great elements: Turkish rugs, ornate '40s benches, vintage trinkets - but the rest is a bit of a mishmash: pin-up girls and pop-art Audrey Hepburn cushions and quirky fittings. It doesn't quite coalesce or advertise what the shop is all about.
This vibe extends to the clothing too: from the exterior I guessed it would be more pin-up and '50s vintage - I was wrong. From midriff tanks and teensy cutoffs that'd look at home on an LA fashion blogger to Alexa Chung-esque peter pan collar dresses, it's a bit of a free for all. The sales girl told me the dresses - some of which are way cute - are re-worked vintage one-offs (it looked to be one size fits all). And while they were lovely, with a $200 price tag I would rather hit up Etsy for the same thing to be honest.
I feel there's a lot of potential here, and the collection would definitely benefit from a good edit and a stronger identity (as well as more reasonable average price).
Let's hope it's just the boutique finding its feet - good luck to them! read more