The lady that was in there greeted me and welcomed others. I got a hair clip that was cute. The…read moreearrings were cute but little pricey for what they were. I would say clothes selection was for people 35ish or older. Cute place though

Terrible customer service!!! *beware of return policy* The red headed associate did not honor her…read moreword. She provided me with the incorrect return police during my purchase; therefore, I could not return my purchase 2days later. The owner Sandra, would not let her employees complete any full refunds under any situation regardless if it was the employee's fault.

What a gem! My…read moresister-in-law (aka Best Friend for the Rest of My Life!) were doing a little "last day" running around yesterday, Friday 5-19-2017, when we stumbled into this shop. We had been looking for thrift stores and flea market kind of venues, and had been scratching around the Island and surrounding areas all day. What a treat it was for us to meander thru this beautiful shop, totally unexpectedly because we discovered it while stopping in the strip mall for something else. The pictures that are posted are beautiful, and are very representative of the interior .... but three years later, this shop is packed with unique things! The owner (I assume) and her assistant were so warm and welcoming! I felt like I was shopping in my own hometown! I purchased a couple of things ... (a hooked pillow that I LOVE ... BTW: I have spent the better part of this year "needlepointing" a Christmas pillow that will probably never seen the Holidays LOL ... so I didn't hesitate to purchase a pillow that I absolutely loved!) The prices were reasonable (what you would expect to pay for a nice item) throughout the store. Thank you, ladies! I can't wait to visit again when my husband and I (and BIL and BFSIL) return to your beautiful Island!

What a find! What a beautiful and friendly shop. So many unique gift items. Not your average gift…read moreshop on Topsail. So happy that I found them..

This store has something for everyone! Owners are so nice. Veteran owned and a must see. I'm…read moredefinitely shopping online! Enjoyed my visit! Just go and see!

My fiancé and I went here to get him a new shirt for our engagement photos. We found exactly what…read morewe were looking for! The service was amazing. We were helped immediately and the owner was so kind and helpful. They have a nice selection of men's and women's clothing. I would definitely suggest checking them out!!

This place is so cute! I love scout bags and Innis brand body lotion and they have a good variety…read moreof both. The store is very organized and has so many cute things I wanted. I am more of a home decor person than clothing and jewelry which they also had plenty of. The back of the store is a candy/chocolate/jelly's etc. Our purchase was gift wrapped nicely. We were thanked for our purchases and welcomed to come back.

Very unassuming, little gem. Worth visiting, beautiful beach wear,sundries, candies too!…read moreDon't pass this one up! 14061 Hwy 50 Surf City NC

Don't even try to test out their products or you will get yelled at. Very poor costmer service. Or…read moremaybe she was having a bad day and ruined mine. She definitely made them lose busines

I am updating my review!! What an amazing job the new store Manager has done to this place.. Tim is…read morevery social and loves meeting all the customers.. he really helps you out.. the store is actually clean now.. all the employees will help you out and recommend those hard to find items!! I'm giving this store a 4 star because it is a lil high priced, but good material on clothing.. good job Wing's for the awesome improvement on management!!

For a while this was the only place we could find on the entire island that had wind spinners! Also…read moreapparently ladies buy clothes here!

Peggy is such a great shop owner. We come from Indiana every year to stay on the island and we…read morealways come visit Peggy and her wonderful store. We always leave with so many great items!

I was blown away by East Coast Sports. I didn't have high expectations by a sporting goods store on…read morea resort island, but they carried everything imaginable for local recreational needs and prices were reasonable. I stopped by for an inexpensive cooler to carry some seafood home. They had the perfect cooler for only $5. The clerk was helpful and friendly. I looked at the surf supplies and another clerk immediately asked if I needed assistance. The fishing gear is unbelievable. And kayaks, they carry everything. I could have spent all day in there. They rent surf boards, paddle boards, bikes and sell fishing licenses and can even set up fishing charters. They are locally owned. They offer free parking. I'll be back on my next visit to Surf City.

This is an incredible find in Surf City…read more The amount of gear they have for fishing is beyond belief. Fishing is big business but in this area and this is a store to go to. I am a novice and was asking some questions about what would work and what is running and what type of equipment would I need to begin a new hobby, on the bays, shore fishing and maybe someday kayak fishing. The staff were helpful and knowledgeable and I was impressed with the entirety of the store. They also have a large selection of clothing and hats upstairs. Good prices good time.

I love this place. The store is so cute and nicely designed. This place is a little pricey, but so…read moreis everything at the beach. They have a cute selection of random things. I find at least something I like every time I come here. The workers are so friendly and welcoming. They even had kids stuff here. It was not like a tourist trap store at all.

Super cute place to get gifts! My wife wasn't able to come down this week with us and I wanted to…read moreget her something so she would know I was thinking about her. Not something dumb or tacky like I'd buy myself at one of those dime a dozen surf shops. So we stopped in here and it hit the spot. I got her dryer balls shaped like cat heads! My friend got himself a plush egg. Lots of jewelry, purses, clothes. Also a bakery section.

Shark teeth, jewelry and fudge. What more do you need? I didn't think I'd buy anything here, but I…read moredid. The shop is filled with some locally crafted jewelry, ornaments, fudge and more. Then there is the usual touristy stuff - tee shirts, post cards, books and souvenirs. The clerks and manager were super friendly. They let me exchange an item I bought, when I found a different one. They are helpful. Prices are decent for a beach town. There's plenty of parking in their private lot. I'll be back and recommend.

Adorable little shop! Second year here in Surf City/North Topsail beach and we always make it a…read morepriority to stop here.

Great selection. Wish I had a place like this around me…read more They had a porch sale with 30-50% off. Patagonia, howler brothers, and chubbies. All stuff I love. Saxx underwear which I wasn't expecting. Yeti stuff of course. The prices are what you'd expect. Very helpful staff.

I bought a helicopter on a stick from herrings outdoors on May 4, 2026 I paid $3.19 I tried it…read morebefore I left the parking lot to make sure it works. Unfortunately my helicopter on a stick flew onto the top of the building and was lost for good. I then found out that I was scammed by said establishment. On Amazon you can get 100 of them for $9.99. Very dissatisfied with my purchase