Bach in Matakana is the best surf shop in the region. It's a bit pricey, like most surf shops, but has a good selection of gear. The women's section has all the usuals; Roxy, Billabong, Ripcurl etc. you can find some pretty beach dresses and summery tops. They also do a good range of summer hats and sarongs. There is a good selection of guys boardies, it's good for those forgetful fellas who didn't pack there's for the beach (been there a few times). I was a bit shocked to find my Havianas cost nearly $40 for the pair, but apparently that's the going price! The sale rack out the front is a good 'stop n browse' you can definitely bag a few bargains there read more