When Avenue Magazine came out a few years ago - I thought "Fantastic!" A high quality magazine with vibrant photos, local content, fresh writing - you know, a magazine that reflects the metropolitan city Calgary is quickly becoming.
Three, four, five (?) years later, sometimes I feel like I can predict the issues before they come out. The wedding issue, the style issue, the Top 40 under 40 issue, the Stampede issue, the this and the that issue. They have a formula it seems but in my opinion, at least it works. The articles are usually fresh and new as the writer's at Avenue clearly keep up with local trends.
They seem to have a pretty good idea of what sells ads in each issue. And they sell a lot of ads. A lot. Of ads. And I'm not judging because I get that to produce a free monthly magazine, something has got to pay the bills. I'm a big fan of businesses that actually cover their operating expenses.
My favourite part of the magazine is the very last page, a little diddy they call "The View From Here" where they select photograph's taken by local photographers. I like to see different perspective's of Calgary and I love that they give away a free one year subscription to a magazine that's already free - hey it's the thought that counts. read more