This review is not just about 660 News, but about the marketing department of Rogers Media Group (they own advertising on many stations - 960 Fan AM, Lite96, etc)
OK, here I go again with my little country song about small business, mean ex and the dog that ran away ... well I didn't have a dog.
What I had was an idea to get more advertising venues for my business.
Since I listen to 660 religiously and I do believe many people do, one day I was able to have a pen and paper at the right time in the right place to write down their advertising department info.
One of the most successful moves of mine.
You know, how they have those traffic updates... Perfect fit for what I do. So I was kind of targeting that little air window when I called them first.
BUT THIS IS WHAT I GOT:
- One hour meeting with their marketing directors. People, we are talking ONE HOUR! What's best, there was no signs of fidgeting, looking at a watch, looking through the window on their side! They paid close attention to everything I had to say (and boy, do I always have a lot to say!)
- Great support of my business idea
- Detailed research on potential audience
- Great package deal at a great discount
- FREE sample of air ad
- Did I mention the undivided attention yet?
WHAT I DID NOT GET:
- Pressure to buy air time
- Pressure to buy it now
- Pressure to buy air time for stations I did not care for
- Pressure to agree
- Pressure to cut my speeches short and just go with a template
I would definitely recommend this type of advertising to any small business owner! I mean - the pricing is very affordable (well, still have to have the funds, though). Customer service is excellent. Productivity is very high.
Now... where do I go with my little country song about small business, mean ex and the dog that ran away? read more