Let me start by saying: man talking here…read more Men should buy lingerie for their wives. I'm not talking about the Ann Summers stuff, I mean the pretty, shapely stuff they love so much. Sheer Delights is where I popped my lingerie-buying cherry, and I advise all other men anywhere near to come here too! Lingerie is tougher than you think to pick. You need to size it right for a start - that was a laugh. Best way is to bring her favourite bra round to the shop with you and start there. Note the favoured colours, patterns (if any) think of what you like and put that all together and give it a go. My first visit here was real fun; we had lots of laughs and that is how it has continued. If you get a slightly wrong size (as I did), you can get them to put things right, and then they keep your other half's numbers on a card in store, so you can buy with much more confidence next time. Plus they text you when they have sales on! One more bit of advice: buy a month or so ahead, just in case they have to order it in. DO NOT take a chance on a size that is not quite right - it never works!

Another man reviewing here, and I can only say that the previous review is spot on. I have a job to…read moreget my other half to go and be fitted, but over the years I've bought her lots of lovely lingerie from Sheer Delights and it's always been a pleasure to shop here. I know Lizzie prefers to fit women into their bras, and though I've not seen her in action (!) I have heard her and I'm sure she really knows what she's doing. And you can get such lovely items that you won't find in all the chain stores, so that's why I keep coming back to fill my wife's undie drawer. As LIzzie keeps your size on a little card she can remind you what you've had, what size it was and exactly when you had it. Ladies, you can send your man to buy you something once you're on the books and there's every chance it'll fit and you'll love it. What more could you want?

An absolute gem of a lingerie shop. Trish and her girls make you feel at home, the ranges are…read morebeautiful and there is no pushy sales staff rushing you. Trish makes you feel special and beautiful and really knows her stuff. A joy!

One of the best shops if I want to treat myself and to feel comfortable. Nothing can be worse as a…read morebad fitting bra! At Le Reve you can find famous collections such as La Perla, Prima Donna, Cotton Club. Easy to wash, original colours and feels right. I agree, it does cost more than the lingerie at Primark, but in my opinion it is a good investment. Also you can get there tights, stockings or even frangrance for a romantic and passionate night... And I disagree it is for women only. I would suggest men to look for original gift for their ladies at Le Reve. Just before doing that make sure you know cup size. Just to avoid disappointment...

From the owner: Cambridge's finest lingerie and swimwear boutique selling exclusive collections from…read moreMarie Jo Prima Donna Aubade Wolford Gottex Moontide

Some towns are fortunate enough to have an independent lingerie boutique. Berkhamsted is one of…read morethose towns. The Lace Collection has been a delicate stalwart of the Post Office end of the High Street for decades, and is a scented frilly paradise of mid- to high- end lingerie brands, including those catering for the more amply upholstered. The five stars from me are gushing thanks for stocking PrimaDonna lingerie, therefore saving me ridiculous P&P online or a trip to Rigby and Peller. Quality swimwear and those old-fashioned nighties with real lace on them are also quite a feature, and the staff are lovely: chatty without being pushy.

A fantastic lingerie shop, the best I've ever been to. The staff are knowledgeable and friendly and…read moremanage to put you at ease in what is not always the most relaxing situation. They have a good range of stock and are knowledgeable about how the sizes vary based on the style and design. The prices do vary but on average you can expect to pay about £25 for a bra. They also sell corsets, sportswear and swimwear. The shop has now moved and is based in the Courtyard opposite the Market Square. Parking can be a bit difficult on busy days such as Saturday.

This is an adults shop. It stocks naughty underwear. There is a large collection to choose from…read more The staff are very helpful. It is a nice shop and nice to treat yourself and partner from time to time. It is a very discreet shop!

Pricey but Classy, designer lingerie shop. Beautifully presented, gorgeous lacey, flowery equisite…read morepieces. A definite destination for that special occasion or special person. Lovely staff, very helpful and friendly, polite and discreet. Makes you feel special being in there. Shame they don't cater for the larger woman but I'm sure they would order for you if you had a need.

A great little shop, tucked out of sight unless you know it's there. A friendly welcome and more…read morethan helpful staff. They stock a wide variety of items and satisfy the most demanding of customers. From the outide it can look a little 'old' in taste/style but once through the doors, you will see that there is plenty for everyone.