This was one of the nicest Persian stores I've ever been to in the DMV. It had literally everything I needed. Amoo Masoud was super nice and friendly. Highly recommend. Everything was very fairly priced. read more

I've been an infrequent shopper at Assal market. It's my go to place for good lamb in Vienna. I've gotten good lamb shanks and other cuts for holiday cooking and always been satisfied. I've tried a few things in the store that you don't get at Giant, Fresh Market, or Whole Foods. The middle eastern packaged foods and spices are nice to try and I have not been disappointed with my purchase. Some of the packaged spices are very difficult to find elsewhere. Service has always been friendly and helpful. I plan to return and try more of their offerings in the store. A nice place in Vienna to provide variety in your grocery selection. Give it a try. read more

Best place. 109% recommended trying there Persian Kalbas (chicken and mushroom). I also love their variety of alooche. read more

We went there knowing that there are "addition" problems at this place. However we were visiting out of town and didn't have time to shop around. We bought 8 items and then the register "crashed' and he said we weren't charged. Charged us for the same 8 items again and he said we would be charged once. We have two charges on our card, interestingly 2 different prices for the 8 items. Will never go here again. Terrible. read more

The owner, With his fake smile, food in his mouth, rude, cheap, cheat, filthy isles with expired food. Over charge as well. Should be reported to health department authorities! read more

The prices are so high now and quality of desserts are down. The walnuts in the dessert tasted old and awful. If your going to charge alot then give quality read more

The bread here is absolutely amazing. The chicken is organic and fresh. Andre the butcher is a friendly guy. Did I mention the bread was amazing? Here is my problem, the owner. The guy is "over friendly" calls everyone his sister and brother and really makes me feel a little uncomfortable every time I visit the store. The owner's son on the other hand is a really friendly guy in a good way. He's authentic, greets all the customers and seems to care about service. I wish he was at the register every time and try and go to the store only when the son is there. His dad is a little too much of a sales guy. He's always telling you about how great this and that is. I know dude. I visit the store because you have good product. Please keep your son at the register and I will keep coming back. read more

Assal Market - Assal Bread is awesome! - Grocery Near Me - Vienna, Virginia

Been going to Assal for as long as I can remember. The people that work there are so welcoming and kind and the whole place just reminds me of back home in Iran. read more

Ugh. Owner at cash register was tedious, petty, cheap, and rude as he lectured me about using a credit card for a relatively small purchase. I just wanted a chocolate bar and never carry cash. No surprise that this place was empty. Gross. read more

This Persian market is a little hidden gem. The owner is sweet and kind. He will give you delicious pastry samples. The bread is made fresh daily. The market is a bit messy but I like supporting him. He has mostly all you need for Persian staples! He was also so kind and brought my groceries out to my car when I couldn't take my kids in due to covid read more

Small, disorganized, but pretty much has most everything you're looking for as far as Persian staples are concerned. On an unrelated note: I believe Assal was the first Persian market in the area or, at the very least, the oldest still-operating Persian market in the area; though was at a different location, if I recall. read more

The owner is super friendly and always welcomes all his guest's I bought some POMEGRANATES and they were large and tasty

Poor and rude customer service from the owner. He sells very bad and old fruit containers sealed with plastic and customers should buy as is. Will not go back again. read more

A great neighborhood middle eastern store that stocks up on daily grocery essentials to specialty items. They have a butcher's counter, a bakery counter and every one of their aisles is stocked to the gills with stuff. A great place to go and pick up new things to try out. The staff is very friendly and will do their best to locate what you are looking for. read more

Love this place for the random spice or Middle Eastern product that I need for a recipe. The owner and other employees are always quite friendly and the prices for some items are often lower than Giant. One time I purchased some baklava that was pre-packaged and was pretty disappointed, but the pita is always good. read more

I'm not sure what Falcon T was talking about, but Assal is actually a very good market carrying most every Persian necessity (and quite a few treats). I've never had a problem; in fact the owner is very nice, though I'm sure it helps that my kids are cute. Yes, you do have to wait sometimes for him or his wife to come up and check you out, but it's a family run place. If you want immediate service on garbage food at bad prices, go to Food Lion or some other regular American grocery. I've never run into any problems with the quality of the groceries or packaged food at Assal. They have fresh veggies, delicious warm barbary breads and naan, and decent pastires for an overall good price. Though, I'd recommend to Agha Assal to see if he can get an Asian grocery hookup somehow, because I've never seen vegetables as low priced as at one of those places. read more

Great service from everyone there and had all the foods I was looking for. I go at least twice a week!

Great place for international foods. I love the baklava and owner is very friendly. As the name implies it's a market so selection is limited, but definitely has some cool choices. read more

Great customer service and awesome products are always available! Have been going for years and definitely recommend the store to everyone. The owner is very humble and caring if customers. read more

Let me preface this by saying that I used to like Assal quite a bit. The reason I went here is because of the butcher (Andre). A week ago I when I went Andre was not there and I had to deal with the owner directly. What an awful mistake. I should have walked right out and gotten my chicken t Yaz. Anyhoo, the owner butchers my chicken, and not in a good way! He took NO time or effort and chopped the chicken in several un-even pieces. I wish I could have sent it back, but I do not like to waste food. The owner is quite and un-authentic type of person. He's got this fake smile on his face. If ever you ask for help or a recommendation, he tells you that, wait a second, but I've got "the best" for you. And only for me right? This is usually the beginning of a LIE! On a separate occasion when I went here I was cheated out of $10. I gave a $20, and sticky fingers magoo claimed it was a $10 and gives me change for a $10. He had the gall on my way out to say "thank you my brother"! Andre....please come back and always be here, I know they work you to the bone man, and I see the way some of the customers treat you, it is not right, but you are the only one holding this sad operation together. read more

This is a family owned Persian/middle eastern market that has been around for decades. They have everything including fresh meat and breads they bake themselves, fruits and produce. The owner is a very hard working man who is there all the time I go the once a week and I'm always happy with my visit read more

I think this place is great. As a vegetarian, I am always looking to try out new food and came here to have a look around knowing that there would be a good selection. It was somewhat overwhelming because the store is small but it is jam packed with various items. It's a good place to buy lentils, spices and powers, such as chickpea powder. Very friendly, obvious neighborhood place as everyone seems to know each other and good for people watching as there is always a buzz of activity. read more

I usually go to Yas on church but my Persian co worker convinced me to give this place another chance... One word filthy! From the parking lot w food over flowing out of the huge garbage bin to the inside. Can't even take shopping cart Inside since there is no room... Please clean up this nasty place!! read more

TERRIBLE!! Rude employees that talk about you in theor language, thinking that you can't understand them when you can. Place is filthy and majority of products are expired. read more

You can find all Persian groceries here but there are couple of these type of groceries around DC. I gave it 5 stars just because of its owner. Super nice and friendly which is really rare in Persian groceries. read more

I agree with the comments that Ali left, that this guy is dishonest. The owner is nothing short of a crock. Most of the items in the store do not have a price tag on them, which makes him charge you whatever he wants at check out. I bought discounted fruits in front of him, and he wanted to charge me full price for it. Also, prices are 40-50% more of what you would normally pay in similar Middle Eastern stores in Falls Church area. Place is crowded and isles are narrow, making it difficult for two people to shop in the same isle. Skip this place all together! read more

Went to Assal after being extremely disappointed with Yas Bakery. Although this place is a bit more simple and homely, their pastries/sweets, service and prices surpass Yas by far. The people behind the counter, as well as the owner, were extremely nice, accommodating and giving. After scouting out the options, I had my mom later come to order sweets/pastries for my wedding in April last year. We did a large order with mass quantities of different sweets. The owner was on-time and had everything ready for pick-up by the date/time he had promised. He even threw in some free boxes along with the order. The price was dramatically lower than what we would have paid at Yas for the same thing. The sweets themselves were amazing. I had numerous guests compliment us on the deserts and asked us where they were from. They looked beautiful too. I will be sure to come back here for any of my Persian grocery/bakery needs in the future. I'd much rather come to an establishment where I feel welcome and at home. Thank you again for everything! read more

excellent customer service and delicious bakery/deli products- never disappointed. I drive from MD every few weeks just to stop by

The place is pretty dirty. There is a lot of selection but the untidiness of the place will prevent me from going back.

Really?? This place is always dirty, disorganized and the service is horrible how do they stay in business and how are they passing health department inspections? Beware!! It takes forever to get out the door so plan on wasting hours of ur time even for one item!! read more

Great Persian/Middle Eastern market and bakery, with a variety of goods. Have been shopping here for years. The price is extremely reasonable, and the baked goods and sweets are delicious. read more

Though we have been shopping here for more than 10 years, it convenient, has all what we need whenever we plan to have a Middle Easter dish or treat, we keep our eyes fixed to register when we check out. It happened more than once that we were over charged on items that were marked less than what we were charged for, or sometimes we were charged for items that were never i our shopping cart. Yesterday, it happened again. Apparently we did not pay close attention to the cash register while checking out, when we got home we found out that two items, of 13 that we bought, were charged almost 30 percent more than what they are marked for. The funny thing is that those items still have there price tag on them, but the price we were made tom pay was 30 percent more. The owner has been very friendly with us and with all customers. He is used to take our jokes and criticism in a casual way. We brought his attention many time to the fact that his shop is some what dirty, or untidy, and crowded with unorganized items. More importantly, we brought his attention to his bad practice of overcharging us, but unfortunately he never missed a chance to do it again and again, and we never gave up on shopping there. My ADVICE: pay close attention to the cash register when checking out, count your items and double check the price on each and compare it with the receipt. read more

Was looking for barberries. Did not find the place dirty at all. Was helped immediately. Surprised to find fresh barberries in the cooler. Owner was kind, helpful to me and other customers. read more

Great local Persian market. Always has everything I need whenever I plan on making a Persian dish which requires ingredients I can't find at an everyday market. Veggies and fruits are always fresh...I've never had a problem with them. I have been shopping here for years (since being married) and remember going here with my dad when I was very young (used to be at a different location back then), since he always shopped (and still does) from here. Good quality and good pricing. I don't usually buy pastries here (go to Yas down the street for that) but their fresh cooked bread is always delicious, warm and excellent quality. Their mortadella is very delicious also, although a bit pricey but I think it's pretty much the same price at any Persian market. The owner is very nice and always willing to help and greets all of the "regulars" on a first name basis. The butcher area of the store is also well managed and they have a wonderful selection of meat. read more