Wouldn't take my motorcycle business anywhere else! I emailed their company in the morning and…read morereceived a response in less than 5 minutes that someone would be calling me that day. I met with Darren that same afternoon about selling my motorcycle, and not only was he extremely polite and friendly, but every other person I encountered there was great! Fantastic customer service!!! I wouldn't recommend anyone else but Pure Honda!

Horrible, greedy people! We took our generator, which wasn't working in, that was just a year old…read moreand had been used very minimal (still under warranty) in to see what was wrong. Four days later we get a call to pick it up. When we go in they have a charge of $135 plus dollars for an oil change and carb clean!!! Honda didn't even give us a curtesy call to tell us what was wrong with it, or to ask if we wanted to go ahead and get this work done. This is something we are more than capable of doing on our own. After speaking With the obviously very greedy owner and explaining this, he told me that the charge was minimal. My reply was this...this charge may be "minimal" to you....but it's not "minimal" to us, after just losing our only source of income (job loss) with five kids at home to feed and support on our OWN. He just looked at me like he wanted to get back into his convo with his two workers all sitting there. Made me sick to my stomach the lack of empathy or concern except for being greedy and getting his $125 shop rate fee that we would have been more than happy to do on our own and simply pay a diagnostic fee. GREED.

Newer store that is much larger than the old one…read more Unfortunately, it's also become less personable & cold with the changes. The building is open, clean & well-organized. It's also kind of like going into a ghost town. The new location should draw more traffic, yet, somehow it seems the opposite. We've actually opted to head to Bismarck or Alexandria instead on many occasions as we liked the service better in those locations. There's potential tho, so, we're still hopeful.

From the owner: Magic City Harley-Davidson®, nestled in the top of North Dakota, just a little over an hour south…read moreof the Canadian border strives with the goal to make every riders experience a great one. We pride ourselves on genuine customer satisfaction from all of our departments. Bike sales, parts & accessories, top-of-the-line Motorclothes® department and a stellar service department like no other! Our large selection of inventory with the location of our sister store, Black Magic Harley-Davidson® in Williston located in the heart of the Confluence of the Missouri River. Beauty surrounds your ride to our dealership, from golden fields, deep blue lakes & hills of green, you'll be excited of your journey to make your own legend. We are confident you will enjoy the best experience during your travels when you visit us!

Staff are very friendly, easy going and very knowledgeable! All around fantastic people to deal…read morewith. The Tech that worked on my bike (Alicia ?) I believe was top tier!!! The bike was unfortunately in need of a load of TLC and some more, she handled it in record time without even asking. Full tune and some extras in no time flat! Awesome job! A well loved old bike looking like new again for far less than they estimated. Great people fantastic work, shouldn't go anywhere else!

Great experience. Had my Yeti carbon bike overhauled. The staff was courteous and helpful. They…read morealso cleaned my bike. Looked great! Highly recommended.

Great place! Lots of variety great customer service! Good value get your business done quickly and…read moreget home. Highly recommend this place.

I was a Polaris guy that switched over to Honda. Fargo had zero in stock so if I wanted one I had…read moreto travel 400 miles round trip. Bought site on seen though I new very little about the machine. I was rushed. Had tons of questions but felt very rushed and only a very few were answered. Thank god my friends own Hondas. They answered all my questions. They were great on taking my money but not very good at customer service in my opinion.