En route to the post office, I have passed by apple eye care plenty of times and never been inclined to step in. Their window display is bit dull and the store doesn't look inviting. I like to refer to the problem as Flemi-ness! Most stores in Flemington, look tired and uninviting and depressing. The glamour of Sydney City stores seems a far and distant memory when you walk in Flemington.
I love sunglasses and when Apple eye care advertised they had a special sale on sunglasses, I decided to step inside the store. The store is quite spacious and the sunglasses were neatly lined up on the wall. Although the store was selling some of the popular brands, it didn't feel shiny or expensive or new. Probably, that's a reason they were on sale..
The service however was good. Nothing exceptional but they didn't seem as tired as the store looked. I think a fresh coat of paint, or maybe spot lighting or adding a shiny floor to the glass exterior may help raise the quality of the store. read more