Cha-ching! Did that sound get your attention Andy Wirth and KSL? It should, it's the sound of money, the only thing you seem to care about. In our case, that's the sound of $7000+ of season passes, ski team tuition, food and beverage, and the like that we are going to spend next year at Sugar Bowl instead of Squaw Valley/Alpine Meadows. KSL has a goose that lays golden eggs in Squaw Valley, the greatest ski terrain west of the Rockies, and they are slowly killing it. After 30 years of skiing Squaw and five years of SVAM season passes for our family, we are done and are going elsewhere. We are tired of the marketing b.s. from Wirth while he continually demonstrates that he does not walk his talk. We are tired of being asked to support his mountain interconnect, which serves no purpose for SVAM regulars, at the same time that he refuses to invest capital or hire adequate staff to open the mountain for customers who have already paid for their passes (quiz: how many days were Broken Arrow, Silverado, and Olympic Lady chairs open this season? answer: zero). We are tired of being told how great the new ikon pass is, adding a bunch of far-flung destinations we will never see, while benefits and perks for SVAM regulars get whittled away every year. Hiding behind b.s. about skier safety (at which they routinely disappoint--investigate the statistics on ski patroller and guest injuries and deaths since KSL took over) gives Wirth the chance to reduce operating costs by limiting opening hours and staffing costs for patrollers, operators, and groomers. With worse technology and less money, prior ownership was nonetheless able to safely open these mountains far more reliably during and after big storms than has KSL. Management has massive terrain parks built, acts surprised when kids and beginners want to explore (often having limited staff on hand harass them instead of the aerialists who should be responsible for their actions), and then says "there's nothing we can do" when guests are stranded on or at Gold Coast chair for an hour so a helicopter can perform a medivac. We are also tired of the lie that SVAM is a "family resort". This was true decades ago when skiers were put first. Today it is a lie, the dollar is put first. Andy Wirth doesn't care if a reckless skier sends my wife to urgent care after running into her if that skier was a teenage ski team member--it's only the locals (who truly respect the mountain) that get harassed by ski patrol. How many times this season did "dawn patrol"--a nice perk advertised to gold passholders--get cancelled despite excellent conditions and weather--what happened, did you not sell enough additional tickets to make it worthwhile to open the tram early? Andy Wirth doesn't care if I have to ride up the Funitel with my kids and a bunch of 20 year olds smoking pot, as long as they pay $40/person for their beers and pizza at the Arc. And, most of all, despite the massive volume of emails I get spammed from Andy Wirth, he doesn't care about customers or customer service as has been demonstrated to us in the many interactions we have had over the years with SVAM patrollers, ticket window and customer service reps, and the people that have answered our emails over the years. So, I will always love Squaw the mountains but I will not be back and would suggest others to go elsewhere as well. read more