This place is simply a gamechanger. James Bryne got me from a dad bod to a body I have always…read moredreamed. I would highly highly recommend this place to any guys or gals who just want that next step and ready to be become to your full potential. Simply put James Bryne has changed my life. Thank you sosososo much.

While vacationing in Gulf Shores this week I was able to get a week pass for this gym. Great…read morefacility. Friendly people. Clean. Easily accessible. Lots of equipment, dumbbells, cardio machines, cross fit, etc. I definitely recommend for locals or out of towners needing a gym for their vacays! Thank you Fitness Factory!

Something equipment is always down. They make it almost impossible to cancel your membership. But…read morenever have a problem charging your account every month and then the $49 yearly renewal.

Updating my previous review due to the upgrades. All cardio equipment has been replaced, they now…read morehave 6 stairs, a ton of peloton like bikes even though they aren't my thing, row machines and a bunch of other new equipment. They upgrades were long overdue but they have given new life to this previously end of life gym.

Very clean facility. Staff welcoming and friendly- and able to help if you have questions .! I love…read moreit .!

I had a similar experience as Eli. c a lot of the staff are very kind but a few of them are just…read moreHORRIBLE I got kicked out for going underwater in the hot tub can you believe that. The swim instructor is VERY rude I got yelled at for playing Marco Polo with my children. I'm very disappointed. Do better

Checked in for a drop in and had a great experience! Very welcoming environment with helpful…read morecoaching! Would drop in again!

We live in Cookeville, TN and are members of Crossfit Mayhem so when we go out of town we enjoy…read morevisiting other CF gyms. During out short stay in Gulf Shores, AL I visited this gym and enjoyed the experience so much that I went 3 days in a row. When I got out of the vehicle they said my name and invited me it so the greeting was unexpected but nice. When I went inside I was pleasantly surprised at how nice and clean the facility was! It is a smaller gym but has adequate equipment to allow for about 10-15 people to work out. The class was not only strength training, they also incorporated cardio/endurance activity in the workout session. The warm up was different from our gym but it was a new experience that was very enjoyable. Options for scaling provided for all levels from RX all the way down to novice. Clothing and drinks were available for purchase. It was definitely one of the friendliest environments for a new visitor for sure. Will be back next time I'm in Gulf Shores. (Price was currently $20 drop in or $50 for the week).

Great, grungy gym with an old school vibe. Got a week pass, it was great if you are a…read morebodybuilder-type who needs those kinds of machines.

Great place. Was on vacation and came on a weekend and was able to easily get a day pass by…read morecalling. Really cool gym inside

And on the 8th day the Lord made southern muscle factory. I never write reviews but I'm truly…read moreblown away with how much they knocked it out of the park with this gym. The environment,cleanliness, and professionalism of not only the staff but also the Members. Honestly this gym sets the standard of what gyms should be, I hope in the future I have an opportunity to workout here again.