best best beet service ever love doing delivery pick up at…read morethis location always helpful, friendly stafff love you guys

Recently: February 12, 2026 | Santa Monica | Whenever I'm shopping on Third Street Promenade, I…read moreusually stop by Sephora! It's definitely one of my favorite stores! Customer Service | I have personally always experienced friendly and welcoming customer service from the moment I step into the store! Excellent customer service with a smile! While walking through, I'm usually asked if I'm looking for something in particular; someone is always willing to give a helping hand! Even on the way out, I have experienced the friendliest goodbye, even asking if I found everything I was looking for! Bri definitely stands out at this location & has helped me many times! Thanks again! Inside | Neat, tidy & organized! I love their travel size section! It's also fun sampling different fragrances! Often times, I will sample a fragrance, go shopping and if I still enjoy it, and it mixes well with my body chemistry, I usually buy it! Location | On Third Street Promenade; it's nearby numerous restaurants, other shops, and entertainment, along the Promenade! October 12, 2025 | Another example of great customer service! I walked in, confident about a very fancy fragrance that I had been eyeing for quite some time & had sampled plenty! I asked if it was in stock & Kelly said she would help me as soon as she took an item to another customer! She came right back, found the fragrance, shocked that I didn't want to try it on first! Hahaha! She was also able to help me at the register! When she placed the exquisite fragrance in the bag, I asked if there was tissue paper! She asked if it was a gift! I said, yes...for me! Hahaha! She happily added black tissue paper to my bag & I was grateful! Busy Bee | At times, this location can get super busy, especially when there's a sale, during the holidays and on the weekends! Overall | Excellent customer service, clean, and tidy store and so many fun items to sample, score! I love this location!

I've been to plenty of beauty supply places all over the world. And some are spectacular, but…read moreNumber One Beauty Center is the greatest small business beauty supply I've ever encountered! I've been going there for decades now, and it only gets bigger and better!!! Here's why: They carry the largest selections of beauty brands ever! Owners and staff are always willing to go above and beyond in customer service! Very helpful and knowledgeable!!! Looking for a hard to find skincare brand, color or fragrance?? Chances are, you'll find it there! Exclusive brands with huge selection! The store is always clean and well stocked! Endless supply of brands that are too long to list here! Let's face it, this place is so dangerous for me, to shop. You'll walk away with something, I guarantee it!!! I'm so happy that they're still around, decades later. This beauty center is a mecca! If you're a first time visitor, please give yourself a good 2 hours to browse. Yep, this is my favorite store on Montana Avenue! The street parking might be an issue, especially on the weekends. Stay on top of your parking meter or you'll get a hefty ticket!!! Besides beauty, they carry cute hair accessories, and other merch, you'll go nuts!!! Trust me, Number One Beauty Center is the best place on earth!!! Highly recommended!! It's Number One for a reason!! LOVE this small business!! Always have and always will! I know what I'm talking about, when it comes to the beauty industry! This is my happy place!!! You'll thank me later.....

First class, Store well stocked, they are very professional and know the beauty businessread more

I appreciate that Camila, the manager of the Santa Monica Detox Market, contacted me regarding my…read moreconcerns. Looking forward to having a different experience the next time I'm there.

Loved our experience! Valeria was very patient with my numerous questions, honestly told me which…read moreproducts work specifically for my skin, and shared her experience using different shades that are suitable for me. So it didn't feel salesy. She very professionally helped test the products on my skin. The best consultant in terms of professionalism, not just kindness. I will recommend Valeria in my community and will definitely come back to her next time. Detox is lucky to have consultants like her. Will be back very soon!

OMG!! The staff here is so helpful and I was able to find everything I needed for my threading…read morewithout any issues.

This week I went in for their promo sales and needed help and I was impressed with Scarlett and…read moreOzzy for their time to answer my questions and help! Download the Ulta app to know when the sales are happening and take advantage of these sales! The staff and manager here, always greet me upon arrival. They are kind and respectful too. I really enjoy coming to this Ulta.

Everybody that's comes in gets royal treatment ! love coming to all of their locations.read more

Let's start with the fact that I neverrrrr write reviews. But my love for this place/location…read morecompelled me to do so. I'm a frequent shopper here and everything (the staff, cleanliness, range of options, comfortability, free samples after purchase...) is a 10/10! But highlight for sure is the Santa Monica locations staff, everyone is so so kind and helpful! Blue Mercury 1402 Montana Ave for the win!

Sweet & Supportive Bryson B at Benefit Boutique on Montana…read moreAve is AMAZING. He really took his time with my brows and made sure they were shaped perfectly for my face. They look clean, full, and so natural. I love how detailed and precise he is -- you can tell he truly cares about his work. The whole experience was comfortable and professional. If you're booking, ask for Bryson B. You won't regret it! Thank You Bry

I booked a brow and lip wax at benefit after a subpar experience at a different waxing…read moreestablishment in Santa Monica. The benefit brow bar was clean and I didn't have to wait at all for my service. My esthetician Diana was very knowledgeable and took the time to listen to what kind of look I wanted after I described my previous wax experience. I love that the brow wax starts with a brow mapping and they also give you eye patches and a mask for your nose during the service. The service was quick and painless. Diana made sure to show me what my brows looked like at multiple points through the service to ensure I was happy and walked me through what she was doing. She was able to achieve the lifted but still full look I had wanted for so long but no other brow artist had been able to achieve. I highly recommend checking this place out, they've gained a new customer in me!

One of my favorite stores! Their products are amazing, and I am hooked from now on. The store owner…read moreuses only the best ingredients, which sets her store far apart from others! The natural herbs and organic ingredients are wonderful! The store decor makes you feel like you walked into a french province shop. Just an all around great energy through the store, and the products are the best!

It's de-lovely! It's delightful!…read more Love, love, love this beautiful bath and body boutique and apothecary. I am in love with the intoxicating scent of rose, lavender and mint. The products are organic and are locally crafted by herbalist Shalimar Luciano. If you love Provence, herbs and natural healing you must come here. I firmly believe essential oils, in particular the combinations that Shalimar has carefully formulated can lift the spirit and improve your life and health. We begin our day with Shalimar's rose petal mist, energize and refresh midday with mint- then relax with a calming lavender pillow and essential oils. I am forever changed and so grateful for the knowledge Shalimar has so generously shared with my family.

This place is better labeled as a toy store with a meager selection of makeup/skincare products…read moretucked away in the back. I remember when it used to actually be a store for beauty products but I was so confused as to whether I had come to the right place when I recently stepped in to find that about 75% of the store was lined with stuffed animals, toys, even a toy claw machine type thing. Even Marukai the grocery store not far from here has a better skincare product selection than Make Asobi now does. ____

Do not buy from here as they have defective products. My family had bought 1 nail file set months…read moreago and came back and bought 2 more two nights ago. But I opened mine and the case had a full stabbed crack on the front. We came back tonight to ask to exchange for another nail file set and worker refused, called her manager Jasmine and the manager rudely told us she won't exchange something from 2 weeks ago and that we had bought it at half price, neither of which were true since we paid in full and in cash and didn't get a receipt! I came back and asked for the manager's name and the girl at the register was back on her work phone talking and laughing rudely as well still. We are so disgusted with their nasty customer service and urge everyone to never buy and never support this store to get them out of our neighborhood!!!

I love that it's a family owned business for one. Everyone in here is very helpful and kind. They…read morehave whatever you may need or want in their ample stock. The fact that they carry Schwarzkopf hair products is a big plus. Parking can be iffy and they are a touch on the spendy side, but the value is fair and they have good operating hours.

Ordered ICON India leave in conditioner online on July 24th. Haven't received my product yet…read more Emailed the company and asked for a refund and said that I no longer want the product anymore as it has been much longer than 7 business days; and I, too, live in the sunny state of CA. Tried calling the freaking store, but the number is disconnected. Idk if this place is a scam or what. Have contacted the Better Business Bureau. DO NOT SHOP FROM THIS STORE ONLINE.