Nick has nailed it about this one. The Ads for Free is basically a paper version of Gumtree, only you have to buy it to browse the ads, unlike Gumtree where you can simply browse for free, which I imagine has dented their profits slightly.
The Ads for free is something my father always has had lying about the house. He seems to buy it weekly, and I don't think he has ever actually bought anything from it, maybe he's sold stuff in it, but it's something I always used to grab and leaf through when I was hanging around waiting for a taxi or suchlike, and needed something to pass the time.
Basically it is free for people to advertise their goods, everything from pets, to jewellery, to clothing, to furniture and garden sheds!
The paper is a nice little yellow article and can be yours for only £1.50, if you would prefer to spend that than go online for free. read more