Despite sounding like it could (and should) be me, Local Shopper is actually a free publication that provides a 'platform' (their words, not mine) for local businesses to advertise and offer deals to prospective clientele. Good idea, eh?
Delivered by the Royal Mail once monthly to 207,000 homes and businesses in the Belfast, Bangor, Newtownabbey and Lisburn areas, there are different versions of the Local Shopper for each particular neighbourhood. For example, the one I receive is delivered to 13,500 homes in the Braniel, Tullycarnet, Gilnahirk and Dundonald areas, and is tweaked to suit our area, with adverts from the likes of Papa Johns in Dundonald, Envy tanning and beauty in Ballybeen and Gilnahirk Tyres and Exhausts.
Not only do each of these businesses get a decent sized ad in this eight page magazine, but many of these ads double up as coupons / money-off vouchers for that particular company. Fun Works in Glengormley (one of very few businesses which isn't that nearby) are offering 20% off when you produce their ad, whilst the Green Energy Store in Bangor are promoting their business with £200 off selected energy store systems.
Local Shopper is a great idea for local businesses, but also for the prospective customers. Good work! read more