This is a Toys R Us for adults! I went on the hunt today for mini cup cake liners and went in my…read morelocal bakery to ask where I should go. Head straight to the source was my thoughts. My baker lady said, "Party Party, just in Dalston market" so off I trotted. As I approached this vast store firstly I was shocked that I have lived here for 3 years and never actually seen this magical place. Down stairs as you walk in you are greeted by sales staff in themed waist coats, this time of year they have pumpkins all over them. The head fella wears a fez - that automatically gave these guys an extra star, it's not often I get sound advice from a fez but this guy knew his stuff. Downstairs there is this wonderful area filled with party accessories, from balloons to costumes (pretty basic but good value for money) and hats, masks, tinsel, tablecloths, candles the lot! But this wasn't the best of it... anyone who loves to bake needs to come here. Upstairs hidden away is a shop that sells cake accessories, from cutters, to edible glue, to silver balls, cake stands, plastic bride and grooms and more. I was in a rush and only meant to spend a few minutes picking up the liners but walked out with 2 silver cake trays, silver edible balls , cake liners, vanilla extra and icing caps. I want to go back and buy more right now. If you are making a cake, you must spot by here, it's everything you need all under one roof!

This place is for all the celebrations, birthday, wedding, anniversary, christening, holy comunion,…read moreballoons, banners, beautiful cakes that you can order and every thing you need for craft. Their balloons are absolutely unique, I didn't see the models anywhere else. The staff is very patient when you have to try or open the different items to see how it will look after.

So High Soho is so eclectic. Downstairs they have a costume shop. I spent hours down there trying…read moreon boas and Superwoman outfits. Why aren't costumes daily wardrobe wear? Wouldn't humanity be much more interesting if we dressed up as alter-egos everyday, shielding our true identities from strangers, gallivanting around as heroes or truly heinous villains? I vote for 365 days of Halloween. Anyway, back to the shop. The main floor has an array of really cool randomness. Ashtrays, prints of Marilyn Monroe, games, keychains, tapestries, candles, incense, buttons, mugs; you name it they claim it. When I need to get a gift for someone I come here to buy it. Finding something cool here is guaranteed.

Being so far away form home and wanting to look fantastic for my first Halloween night out, i came…read moreacross So High Soho thanks to the amazing yelpers.. The service that was given to us was amazing. They were so busy as Halloween was the next night.. I picked up one customs an was told 'no no no don't try this Queen of Heart's costume this one is the best and so much more you..' I tried it on and was perfect, they ensure that had everything I need to look the best, a crown, makeup, playing card stockings, heart stickers the works. The costumes are very well price the shop is small and crowded stuff everywhere but the guys and girls that work there are amazing they know where everything is and the have so much passion for making you feel and look the part you want to play at your party.. If only it wasn't so far away they could dress me for all fancy dress parties..

This shop is great for those needing to plan parties, weddings as they stock nearly everything you…read moreneed all under one roof and at cheap prices also. They sell a variety of balloons for all occasions and in lots of sizes, big and small and also sell napkins, party poppers, silly string and small toys for kid's gift bags. They also organise wedding cakes and other things for the big day. It is quite a small shop but they do stock other things you just need to ask them. Prices are not too bad and they have offers especially with fireworks during bonfire night and Guy Fawkes Night and new years.

From the owner: We are here to look after all your party needs.read more

I spent £80 with these lovely people and I got four great balloon formations for my 60th. It is…read morenearly one month on now and all four formations are still floating (albeit lying low - laugh). Husband and wife team were lovely to deal with - very helpful - and I would definitely buy my balloons from them again. Next party...my book launch!

There are, unsurprisingly, plenty of balloons available here - along with accessories such as…read moreballoon weights at sensible prices. However, there's plenty more too: party accessories run the full range from novelty banners and backdrops to a rainbow of paper plates, tablecloths and serviettes. However, I most often visit for the range of greetings cards. The selection is really impressive, and again prices are competitive. Service is also friendly and helpful.

A very big thank you goes out to the Escapade staff for putting up with three very excitable…read moreyelpers looking for fancy dress outfits for over two hours. They couldn't of been more accommodating and enthusiastic. The sheer magnitude of outfits they have to offer and the fantastic computerised system we used to find things like the Danger Mouse outfit and Ninja turtle suits was just awesome. This has to be the best fancy dress shop in London. They covered almost every fancy dress eventuality we could think of.

I walked past Escapade and the displays in the window simply beckoned me in. Escapade are serious…read moreabout costumes and their wide range of stock proves it. Available is a wide range of characters from TV and film such as The Simpsons, Rocky Horror and Flintstones which in many cases include an outfit and a rubber mask to fully immerse yourself into a character. A lot of these costumes will attract serious attention at parties. Accessories such as wigs, make up and other basics are available at the front of the shop too for those who don't wish to get too dressed up or who just want to add a few finishing touches to their costume. The shop is spacious and easy to browse your way through with the stock all displayed clearly with lots of sections to explore. The staff are very helpful and seem to enjoy their work which adds a fun atmosphere to the place. The prices are also reasonable and not out of the price range of most people. If you don't wish to buy then a hire option is available. If you have a party coming up, it is well worth visiting Escapade before you buy a costume to get ideas and inspiration.

Such a cute store! I got lost looking at all the stuff they had to offer, from party supplies to…read moregiant posters. They had really good deals and really unique cards (I got two since my friends had just had their birthday's.) I definitely recommend this store for their cute, different products. If you're from out of the country like I am, they have really good, unique souvenirs, too!

This Paperchase store is a really large store and is one of three of the brand's flagship stores,…read morealongside my local store in Manchester and a branch in Glasgow. The location of this store is decent, it is on Tottenham Court Road and is basically right next to Argos, and opposite Superdrug and Natwest (or at least a few minutes walk away on the other side of the road) This store is quite large, but the selection of stock is merely average for a store of its size, even compared to other Paperchase stores, I didn't notice a lot of cool items which they didn't sell in other stores, for example in terms of lever arch folders, they all seemed the same with nothing new compared to other flagship stores such as Manchester, and more smaller stores such as Newcastle or Liverpool. The store is over three floors, there is a bookshop and Tinderbox Coffee Shop on the first floor and a Crafts / Magazine floor on the Second. The staff around the store didn't seem too friendly either. This store overall was quite impressive in terms of size but for everything else, it was just average. I'm struggling here, although the size of the store is impressive I can't help but feel some aspects with the feel of the store, the service not being great, the level of products not being as good as one would expect from the size of the store, and the unwelcoming nature as you enter the store, I sadly feel it deserves just two-stars.