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2nd On Main

5.0 (1 review)
Closed • 10:00 am - 5:00 pm

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Gift shops

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5 months ago

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The French Farmhouse - Display tables and shelves are all around with a great variety of items to admire and choose for that special gift.

The French Farmhouse

(3 reviews)

Located next to the converted and renovated Fire Station 1 in Downtown Roanoke, Virginia, The award…read morewinning French Farmhouse Home Market is a cozy white painted brick-walled shop carrying modern farmhouse home decor, furniture, and lighting. Their style blends the past and present and is inspired by the rustic yet elegant villas of the French countryside and the clean and down-to-earth feel of the American farmhouse style. By its beautiful showroom you would think it's prices are very expensive, but they are not. They are reasonable and comparable to Pier 1. They carry high quality, beautiful, and very unique items, like vases, watering cans, and framed prints. Many items that would make wonderful gifts. Their products are hand-selected and blend the past and present. The French Farmhouse also sells unique products, including handmade items by small business makers and European antiques. A visit to this elegant store, which opened in 2021 and is locally owned by Ashly Lawson, a Franklin County native, is a very enjoying experience. When I visited the store last week I was greeted by a very friendly elegant lady, who was very cordial and answered all my questions about the store and its products and unique gifts. I highly recommend that whenever you're in Downtown, Roanoke, you go visit the store. You will enjoy the visit, and maybe discover one of those home decoration items of your dreams.

Sooooooo cute!…read more I've been following this shop on Instagram for a while but haven't been able to come inside just yet bc they were closed during my last time in town. I love the location - right beside the newly opened and renovated Firehouse 1 building. These two cute spaces compliment each other well and with the beautiful hand-made TXTUR store next door - you can really get some beautiful decor and home goods between the two. This shop is small - but packed with beautiful items that fit the name - French shabby chic farmhouse. I saw a ton of things I'd love to buy. Candles, dinnerware, candlesticks, salt and pepper shakers and wells, t-shirts, a little jewelry, pillows, seasonal decor, etc. The gal behind the counter was very friendly and they have a website and sell gift cards. I found some CUTE fall pumpkin and halloween items to die for inside as well as a honey well and a cute small stoneware jewelry dish. Highly, highly recommend you stop in if you at all love French shabby chic! (Note - the space upstairs is also an event venue)

Buy the Season - A variety of items with each space labeled.

Buy the Season

(7 reviews)

$$

One late afternoon, as we drove along Apperson Drive in Salem, Virginia, in search of an antique or…read moregift shop, we ran into a very one of a kind and unique store named "Buy The Season: Home Decor for Every Season." Its large street sign attracted our attention, and even though it was late and almost closing time, my friend and I decided to stop and give it a look. It contained one of the largest selections of unique seasonal home decor and furniture of Roanoke Valley, with over 150 vendors. We parked and went inside, and I was impressed with how well everything was organized. The nice cool temperature of the place and the pleasant smell motivated one to walk around and explore all the items exhibited there. It was time to close, so I asked for a business card, and we decided to return next week and then have dinner in one of the many great restaurants in Salem. So, on the next week, we arrived early in the afternoon with enough time to explore the entire extremely large store space. There were some antiques in good or almost excellent condition, some Americana collections, some perfect antique, and Americana collections, some wonderful pieces of quality furniture including some Ethan Allen, some unique signs with sayings, jewelry, glassware, silverware, homemade greeting cards, books, and almost all you can think of. There is also a space with the Apperson Cafe with bread and some other bakery items made by the Amish. I was also able to talk with some of the vendors who were bringing new items to their space or cleaning the last items they brought and arranging them. They were wonderful individuals who really enjoyed finding the items and putting them for sale at very reasonable prices. The owner of the store also had items for sale there, and the salespeople treated us very kind as we asked them some questions. I would definitely recommend this store to those looking for gifts or items to decorate their own place.

What a GREAT place! Something for everyone! They even have buggy's to carry your treasures.read more

Millie & Company

Millie & Company

(1 review)

$$

I gave Millie's a five because of her awesome service and my amazing finds. If you are walking…read moredown the streets of downtown Salem, you will come across a window display with modern looks and orange victorian sofa's. You will be greeted by one of the owners a mother, daughter, or her dog. In my first visit, I was greeted by the mother. Usually, I don't like the feel of boutique owners, but on the rare occasion they rub me the right way. She asked us if we needed help in pleasant tones, and then backed off in a polite way. The front of the store is dedicated to new inventory. It consists of brands such as French connection, Ella Moss, and Velvet. The jean selection isn't my favorite since it is small. It does have some winners. Hudson grabs my attention, and Jag for my more curvier mother. The selection of tops range in styles and prices which makes many happy. I only picked up a pair of gray/lavender shorts by French Connection for a sale price of 62 dollars because i'm a college student trying to save money. My mom found a few pairs of size 12/14 Jag jeans of course. Hardest to please was my average/plus-size cousin whose style is more geared towards peasant tops and something not too girly. She didn't find anything to her exact liking so I think that's because of sizing issues as the large sizes is more sparse than medium or small. After we searched the front was the real treat, the back consignment area. Ahhhh...now many people feel that consignment is gross and beneath them. I do not, and find it a perfect solution for my designer cravings and need to save. Granted, you need to search. Like really DIG. for. it. Designers don't just pop out at you cause it's still Salem where consigners bring in Gap and Old Navy. Trust me, they are there. After fingering through a rack packed full of trousers i found Rebecca Taylor traditionally cut brown beautiful pants. They were honestly 25 dollars. Why so cheap? They had a small rip in the seams, which I who has little sewing experience can fix in a jiffy. Can you tell i'm getting excited now? Nothing like a deal. So with a jolt to my shopping battery, and the deal finding bell going off I comb over the back section for more labels. I came away with Seven for All Mankind jeans, Trina Turk top, and BCBG Max Azria trousers. My mother found her some SFAM jeans as well. And my cousin found a dress and J crew sweater to try on. The dressing rooms were nice, good locks, enough hooks, and a mirror. I felt comfortable enough to give a little fashion show of my findings as well did my cousin who can be shy. This is what surprised me the most, the owner was honest. She told my cousin that she shouldn't get the cute dress because it just wasn't her color. Sure it looked good on, but wasn't meant for her. That never happens. Nice AND honest? Hmm. Well my cousin came away w/ the blue J crew sweater as the owner said it went wonderful with her blonde hair. Checking out is always the worst for me. Unnecessary small talk on how what I just bought will go with everything/is soooo cute/will solve all my problems...like they are afraid I will back out or something? We had a full out conversation with the women. And I did not find it awkward. Go figure. She told us how consignment was the way to go. She buys from Georgia. Something funny here and there. And then on my receipt wrote down three or four separate numbers that represent consigners who regularly bring it designer clothes that are my size. She asked me what my shoe size was and found a number for that. Then, told us of a 5 1/2 size shoe number that recently brought several Jimmy Choos and will bring them in. Not my size, but if I could try one on I would make those suckers work! The problem with consignment it appears is that all the "good" stuff gets snatched up quick. So problem solver, the owner told me to call in when I feel like it to see if my "numbers" have brought in new stuff! Jimmy Choo is awaiting my call. Do you think they will mind my 6 1/2- 7 foot? MAKE IT WORK. WARNING: As with all consignments, purses are mine zones. The shop may not know exactly what they are buying and can inadvertently sell you a fake. I saw a "Chanel" bag that felt amazing, but i'm really skeptical on its authenticity. Know your designers is all I can say.

2nd On Main - giftshops - Updated May 2026

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