Summary: Oh Gina! How sad you must have been when H&M moved into the neighborhood. Check it out…read moreonly if you're cold and need a place to warm up.
The Store: It feels like a store that I think has gone out of business NY&Co. But NY&Co at least had a thriving plus size woman's business. This place looks like it's trying to compete with H&M and failing. There is just no identity in this store and in the merchandising.
The stuff: I they they are trying for classic with some trendy ???? Even when it's trying, it appears to be missing something. Who is your buyer? Fire that person and hire a woman who dresses well for goodness sake. You are so close! Some of the looks are fine, but the cloth choices should have been reviewed, because it's no good. The active wear on the second floor has such potential, but seems like it was made by a man who didn't understand what a woman is concerned with.
I found one item that was worthy of potential purchase (i.e. a classic striped cotten dress with mid-tie). I still might get it as it's such a classic. But I was so turned off by this merchandise.
On a bright note, the lack of shoppers made it easy to find stuff. To management, fashion is fickle. Hire the right person and you could turn this place around quickly. You're location is great.
