Yumi is part of the Uttam London branch, and they do come out with clothes that I seem to see many people wearing out and about. I do like my share of girly, frilly pretty clothes, but somehow with this Uttam/Yumi range, I don't like the feel of the fabric they're made in. The designs seem to not have evolved over the years, but instead, from what I've observed, bringing out clothes with the same formula that perhaps works, but is getting boring.
One thing I liked about this shop was the kids section, selling really cute clothes (to match their mum's maybe?). It was one of those shops that I took 5 minutes to walk through, felt unexcited about what they had to offer, and so walked out going 'Meh'. read more