USC is a trendy shop for trendy people but strangely, I like it. It doesn't offensively blast music out to the innocent people passing by or sell an excessive amount of floral items. At the front is the men's wear which I quickly fly past to the back where there is ladies wear.
It brings together a range of smart and casual clothes under brands like G-star raw, Fire Trap and Yumi. I love the bold and bright dresses by Yumi that can be worn with leggings or dressed down with jeans. It also stocks a brand that I haven't seen before, Miss Soviet (just Soviet in the men's section). These clothes are funky and chic. The other thing I love about USC are the changing rooms. They are spacious and don't open right into the shop. If you are a student you can sign up to the USC student card to receive 15% off and if you get a VIP card you receive exclusive offers before the general public. Bonus! read more