This is ABSOLUTELY my most favorite store to visit while on our annual family vacation in the Pigeon Forge / Gatlinburg area!! Cherokee is a very short and quite beautiful drive from Pigeon Forge and Gatlinburg and ALWAYS worth the trip!! I love supporting the various tribes and locally owned business in Cherokee, being a small business owner myself. This place is always my very first stop, and I always get the very BEST - most unique - jewelry there, every single time! I am always complimented on the pieces that I buy there when I wear them, and it often leads me to find new vendors for my own little ladies boutique in Virginia! If you are anywhere in the area, this is a MUST!!! I had the pleasure of meeting the owner this year, and he is just as kind and helpful as the rest of his staff! read more