The first thing I noticed upon entering The White Company was the gorgeous smell, fresh, floral, springy, and perfectly suited to the clean, spacious and bright interior. The White Company has a very distinctive style and the clue is in its name, with the majority of their products in varying white, cream and neutral tones. Simple, yet sophisticated, the theme runs throughout their clothing and home ware ranges. Their clothing range is carefully in keeping with the minimalist chic of the brand, think a classier Boden without the often over- enthusiastic brightly-coloured fruit prints. Probably aimed at women in their forties and over, it actually has many pieces which are quite versatile due to their simplicity and could suit a range of ages and tastes.
The home ware section included some very pretty bed-spreads and vintage-style quilts and they also bathroom accessories and storage, furniture and a range of gifts. The clothing range extends to children and babies, adding a few splashes of colour to the otherwise neutral palette. There are also some pretty cute soft toys and wooden blocks etc. for babies.
The White Company also sells a range of scents for body and home, which I expect were responsible for the yummy smell I described earlier! Overall the products are very tasteful and due to its generally neutral and minimalist style it is a good choice for gift buying as would suit many tastes. Price tags, however, are not average high street though not through the roof either. read more