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The Paleta Bar Amarillo

2.8 (24 reviews)
Closed • 2:00 pm - 8:00 PM

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Komal U.

Discovered this place today while driving through town square. One of my friends mentioned that she wanted to try it so we did! It is located in a developing area. There are only a few shops open right now but they are working on bringing different shops into the plaza. It is a cute little area to browse and the trees light up at night so it's beautiful. This ice cream place is very clean inside and has a lot of space for seating. The employees are very welcoming and they guided us through the menu because we told them it was her first time here. You can pick ice cream or frozen yogurt and add anything you really want in it. They rolled it up in front of us and gave us the option to add caramel or chocolate syrup drizzled inside. At the end you can either put it in a cup or a donut and add any different toppings that you like. I tried the Namaste which was ice cream with strawberries and cheesecake and I I topped it with some Oreos and it was delicious. They also had some different options with waffles and they also have coffee and lattes. They have a set price of seven dollars so it was not expensive at all for all that we got. I will definitely be coming back here to try some more options and maybe even one of the waffles.

Mini M&m topping!
Jennifer G.

Sweet Charlie's is a great place for an evening treat - we all got our ice cream and then sat outside and played corn hole and enjoyed the summer evening. If you are an A/C kind of person there is plenty of seating. And if you have a buddy who doesn't like ice cream, they make great coffee drinks too. It is fun to watch them make the ice cream in front of you and it is nice that there is one price no matter how many toppings. This place will be hopping even more once the area is a little more developed. Highly recommend.

Bought on November 13, 2019

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7 years ago

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5 years ago

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2 years ago

love this place for anything sweet and they always have great customer service. i go like once a week lol!

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8 years ago

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4 years ago

Great ice cream and uniquely done right in front of you. They mix the milk and flavors so the taste is really fresh.

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Braum's Icecream & Dairy Stores

Braum's Icecream & Dairy Stores

2.9(10 reviews)
0.3 mi

Braum's is so interconnected to my youth. Yeah, a fast food chain has great ice cream, great…read moreburgers, and they have a whole mini-market inside as well. HUH? Whatever. I came by with my girlfriend and her friend after lunch to get some ice cream. The ice cream at Braum's is nostalgic to me through my early life and at the one near campus for me in college. This time I got a twist of their soft serve frozen yogurt because I wanted something soft. It was made and served to me by the staff right then and there, and it was excellent. No complaints. Weirdly, the music inside was easy listening covers of 60s pop songs like Yesterday by the Beatles. Made Braum's feel like a fever dream. The ice cream hit the spot though! RIYL: Burgers, Ice Cream, and oh jeez, I need a gallon of milk and a loaf of bread. Lucky for me, I can just buy that at my trusty Braum's.

Visiting Amarillo for work, and I convinced my colleagues to get ice cream after our group dinner…read moretonight. This Braum's location was the closest option and turned out to be a fun, unexpected adventure. In terms of their brand, the Braum's company website describes the business concept as follows: ""each [location] is "3 stores in 1" with a Grill, Old Fashioned Ice Cream Fountain, and a Fresh Market Grocery. All our stores in Oklahoma, Kansas, Texas, Missouri and Arkansas are located within 330-miles of the Braum Family Farm to ensure freshness. From farm to table in record time."" While we came here strictly for ice cream, I found the overall concept fascinating and well-suited for Sun Belt cities. Service was satisfactory. For my order, I landed on two scoops of Peanut Butter Cup Ice Cream, which was pretty phenomenal, and I couldn't believe it only cost me $2.91. Push through, Amarillo. :)

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Braum's Icecream & Dairy Stores - Peanut Butter Cup Ice Cream

Peanut Butter Cup Ice Cream

Braum's Icecream & Dairy Stores - A double scoop of Peanut Butter Cup Ice Cream for $2.91? Yes, please!

A double scoop of Peanut Butter Cup Ice Cream for $2.91? Yes, please!

Braum's Icecream & Dairy Stores - They rip you off, selling the pink cup as a large

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They rip you off, selling the pink cup as a large

Braums Ice Cream & Dairy Store - Kids meal, 2 chicken strips with fries & side of gravy.

Braums Ice Cream & Dairy Store

3.8(34 reviews)
2.2 mi
•$

Braum's is one of those places that brings together old-fashioned burgers, creamy ice cream, and…read moreclassic shakes, all served with genuine Southern hospitality. The staff always greets you with a warm smile, and one thing I absolutely love about the Midwest is that people actually take the time to have a conversation. That personal touch can truly make or break an experience, and Braum's consistently gets it right. The setup is unique, with a fresh market on one side and the burger and ice cream counter on the other. The dining area is bright, spacious, and inviting, making it a comfortable spot to enjoy a meal or treat. Now let's talk about the desserts! Whether you're craving a rich malt, a thick shake, a creamy freeze, a classic sundae, or a hand-dipped cone, there's no shortage of delicious options to satisfy your sweet tooth. Everything tastes fresh, and there's enough variety that you'll want to come back to try something new each visit. If you know, you know--Braum's is definitely a Midwest thing, and it's worth experiencing for yourself. So swing by, grab a burger and a sweet treat, and don't forget to leave a review to support the team. As always, you can thank me later when your belly is full and your sweet tooth is completely satisfied!

I ordered the kids meal with chicken strips, it comes with two strips small fry and you can get a…read moresmall drink or a shake. Of course I got the shake. I also ordered a side of gravy on my chicken tenders and the gravy is excellent and it came out very hot, which is good. Chicken strips they were a fairly good size for kids meal. Fries were hot. Service was quick no one standing in the line. I ordered right away. Got my order within two minutes. The store is clean. Bathrooms are clean and temperature inside is cool but comfortable.

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Braums Ice Cream & Dairy Store - White chocolate Strawberry tart - YUMMM!! 6-21-24

White chocolate Strawberry tart - YUMMM!! 6-21-24

Braums Ice Cream & Dairy Store
Braums Ice Cream & Dairy Store

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The Paleta Bar Amarillo - icecream - Updated October 2026

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