The Knittin' Coop is a women-owned business founded in 2019 by Robin Ferguson who currently owns and operates the business. Located in the Historic Downtown Salem, it is a BBB Accredited Business with a rating of A+, offering a wide selection of yarns, patterns, accessories, and classes for knitting and spinning enthusiasts. With a focus on local and indie dyed yarns, as well as popular brands like Malabrigo and Rowan, the shop provides a vibrant community space for crafters of all levels. After being awarded the Yelp Triad Squad Yelper of the Year 2024 Award at the Yelpies Award Ceremony last year, an event that honored the highest-performing Yelp Elites, celebrating their contributions and accomplishments throughout the year, I decided that this year, as an All-Star Yelp Elite, I not only wanted to be the first to discover new restaurants, businesses, and entertainment venues, and bring them to the attention of the public, but also to uncover those found in hidden paths that for one reason or another have not reached the public in its totality. And the Knittin' Coop, in Salem, Virginia, is a perfect example. I discovered this, one-of-a-kind, women-owned business one day after having had breakfast at the Bean Bliss Coffee Bar on S College Ave, in Salem, Virginia. It was the shop next door, and I couldn't help but to go in and visit after seeing their colorful and lively Holiday Season decorations on the windows of their shop. Inside, I found a cozy shop for yarn and fiber arts, plus classes and event led by the friendly owner, who greeted and welcomed me with open arms. Besides having a special talent for selecting a wide collection of beautiful merchandise, she is a survivor entrepreneur of the covid era which began shortly after she started her business. This hardship led her to create one of the most beautiful and practical websites that I have ever seen. Not only creating a place for customers to purchase her merchandise contactless, but establishing a strong relationship with her customers this way, so now they can visit her shop to gather for one of her workshops, borrow a book from her lending library, feel the products before purchasing them, or simply spend some time chatting with the owner who has a wonderful personality. Beside the great variety of very unique and quality, colorful yarn, of which I had never seen before in larger, corporate shops, she also carries items such as books, accessories, sweaters, scarfs, just to name a few. I invite you to view my photographs accompanying this review to get a better sense of the place and the variety and quality of the products sold there. The place is also decorated with artworks with meaningful and some funny quotes. There is also a good size room on the side where people can gather to attend one of the owners workshop, or simple to relax and knit. I highly recommend this place and encourage everyone to give it and the friendly, entrepreneurial owner your total support. read more

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Adorable store. Great selection of yarns, tools, and notions. Robin is so knowledgeable!

Wonderful and beautiful shop with a equally wonderful owner. Luxury yarns available along with local dyers.

Visited this business for a specific yarn. Owner was very helpful on this brief time here. Will leave further opinion after ordering and receiving chosen yarn. read more

The store is adorable and well stocked. They have items I could not find elsewhere. They also are so friendly and helpful you want to just stay all day! read more

What a great customer service!!! She really gets to know as soon as you step into the door and tells about everything that's going on in the store. Also, she tells you about the products that's being carried and great atmosphere to sit and talk and of course to knit!!!! read more